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Liang (Rebecca) Tang,Aikaterini Manthiou,Alastair Morrison,JungYoung Shin,Lanlung Chiang 한국관광학회 2012 International Journal of Tourism Sciences Vol.12 No.1
This study proposes a holistic approach to investigate activity preference patterns of international tourist market in Shanghai, China. The authors establish a second-order factor model of activity preference represented by activity segments. The second-order model is further compared across business and leisure tourist groups. The results indicate that the pattern of the second-order model across business and leisure tourist groups to Shanghai is consistent. The tourists in both groups show the highest interests in seeing local life, followed by entertainment, special tourism, and traditional attractions. This study leads to a more efficient allocation of resources in destination development and provides guidance regarding promotional strategies.
Lanlung Chiang,Aikaterini Manthiou,Liang (Rebecca) Tang,JungYoung Shin,Alastair Morrison 한국관광학회 2012 International Journal of Tourism Sciences Vol.12 No.3
This study aimed to investigate the relationships between the age groups of international tourists and the information sources they prefer on the island of Fiji. The study used correspondence analysis to achieve its goals. The results showed that the 18-29 age group was more likely to obtain tourism information from travel guidebooks and friends/relatives. The 30-49 age group preferred to seek travel information on websites. Older adults, 50-64 and over, primarily relied on travel agencies and tour operators. This study helps tourism industry practitioners in Fiji understand more accurately how international tourists plan their trips and how to better-predict these tourists’ behavior. It further suggests some marketing strategies to effectively communicate with existing and potential tourists.