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한∙미 방송사 뉴스사이트에 실린 인터넷 광고의 선정성 비교분석
임종섭 한국방송공사 2012 방송 문화 연구 Vol.24 No.1
This study compares the patterns of advertisements posted on Korean and U.S. broadcasting websites by using “hyper-commercialized journalism,” a journalistic style that uses news as a tool for advertising and seeks profits. This study analyzes the patterns of Internet advertisements posted on the story screens of five Korean broadcasting websites and five U.S. broadcasting websites during eight consecutive days. During this time period, Korean broadcasting websites post on the story screen 2,049 pieces of advertisements, which are 4.5 times as many as the U.S. counterparts, and the Korean broadcasting websites carry pop-up ads and bundle ads that are absent in the U.S. counterparts. The proportions of advertisements on the inside of a story on Korean broadcasting websites are 18 times as high as on the U.S. counterparts. Korean broadcasting websites post sensational advertisements on a story screen more frequently than the U.S. websites. These findings imply that the Korean broadcasting websites seek hyper-commercialized journalism in producing Internet advertisements.
임종섭,이창환 국민대학교 사회과학연구소 2018 社會科學硏究 Vol.30 No.2
This study investigates how fictional elements in a presidential debate changes young people’s perception of important issues. Fictional elements included fictional candidates’ names and voices with messages being identical between fictional and real debate conditions. The experiment, using college students as subjects, shows that the exposure to fictional and real presidential debates leads to an increase in the level of importance accorded to issues by young people, thereby contributing to the formation of political perceptions. In particular, negative emotions aroused by the debate decrease the perceived importance of solutions to Iranian nuclear problems, terrorist attacks on the United States, and US-Russian relationships. The more they distrust the Democratic presidential candidate, the more they perceive the issues as important. On the other hand, the need for orientation and debate knowledge do not predict the perceived importance of issues. These findings indicate that simple fictional elements in a presidential debate changes young people’s perception of issue importance as compared with real ones.
임종섭,임준형 한국산업경제학회 2011 산업경제연구 Vol.24 No.2
국제 환경규제는 실효성 확보를 위해 강력한 무역규제 조치를 포함하고 있어 단순한 환경보호의 차원을 넘어 국제무역 및 기업 활동에 지대한 영향을 미치고, 향후 국제무역패턴 및 통상질서에 큰 영향을 미칠 것으로 예상된다. 이에 본 논문은 녹색보호주의에 따른 국제무역 환경 규제를 살펴보고 이러한 규제가 우리나라 기업에 미치는 영향을 분석하여 대응 전략을 제시하였다. 우리기업의 대응 전략내용을 살펴보면 다음과 같다. 첫째, 친환경 제품 개발을 위한 환경조성이 시급한 때이다. 둘째, 환경규제에 따른 국가와 기업 간 체계적인 협력 시스템 구축이 되어야 한다. 셋째, 친환경 제품에 대한 기술개발과 생산에 중점을 두어야 한다. 넷째, 기업들은 녹색경영체제 구축을 통하여 국제적인 친환경 경영마인드로 경쟁력을 강화하여야 할 것이다. 무엇보다 중요한 것은 우리기업들이 선진국의 무역환경 보호주의에 선제 대응할 수 있는 역량을 키워야 한다. 세계시장을 주도할 수 있는 친환경 녹색원천 기술을 확보하고 이를 국제표준에 반영해 나간다면 친환경 무역도 어렵지 않게 능동적으로 극복할 수 있을 것이다. International Environmental Regulation has a great impact on International trade regulation not only to protect the environment but to affect corporate activities in terms of international trade. The purpose of this thesis is to find out what international environmental regulation is all about and to provide corporate strategies for domestic companies in order to find a solution to adopt international environmental regulation. Corporate strategies are as follows: First of all, developing infrastructure in order to produce green environmental products. Secondly, cooperation between the Government and Companies to form a system around environmental regulation. Thirdly, focus mainly on developing technologies and production line for green products. Finally, corporate reformation of green environmental management structure to compete in the international market. Henceforth, the most important aspect for our domestic companies will be to observe the green protectionism policies that developed countries are imposing and to find strategies to develop green environmental products defining originality to set a standard in the international trade market.