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병원의 CRM 마케팅 적용에 관한 연구 : 부산지역 대학병원 종사자들의 의식을 중심으로
하민혁,박창식 고신대학교보건과학연구소 2003 보건과학연구소보 Vol.13 No.-
Presently, the management of hospitals is getting worse due to the ever-serious environmental factors of the inside and outside, and the competition between hospitals which are suppliers of medical service is getting keener and keener. Under this circumstance, medical industry is now keeping on trying to gpin the ascendency in the stuggle for existence by implementing a marketing differentiated from other hospitals, and making an attempt to use a new marketmg technique, recognizing patients as customers, espedally preparing for the introduction of CRM (Customer relationship management) system centering on maintaining the existing customers rather than attracting new ones and ino-easing the degree of customer loyalty. Indeed, some medium and small hospitals are implementing this system. Thus this paper is a narrative study investigating the relationship between the introduction of CRM in hospitals and the request degree of employees of its introducdon, their sadsfacdon degree of the real condidon of customer management system, the degree of recognition of its necessity and the extent of whether they reuse a hospital in case they become an object of customer management conducted by the hospital. The study subject was 169 employees working in four university hospitals located in Busan area, and its term of collecting data was until April 17, 2003. In corclusion, hospital employees did not know CRM well. Moreover, the lower the satisfaction degree of the actual condition of the customer management, the higher the recognition degree of its necessity and the higher the degree of intention of whether they reuse a hospital if they become an object of the customer management of the hospital, the higher the degree of request for the introduction of CRM.
토크-피드백 근골격 웨어러블용 뇌파-근전도 기반 메타버스 인터페이스 장치 설계 및 특성 분석 연구
이민우(Min Woo Lee),하민혁(Min Hyeok Ha),유준상(Jun Sang Yoo),은유빈(Yu Bin Un),이원구(Won Gu Lee) 대한기계학회 2022 대한기계학회 춘추학술대회 Vol.2022 No.11
As the global pandemic coincides with the advancement in VR/AR technology, the concept of virtually replicating the natural world and its experience is getting attention under the new term ‘metaverse.’ However, the absence of physical interaction between the user and the virtual context is a critical obstacle. In this study, we report a proof-of- concept design and its implementation of the upper limb exoskeleton as a novel metaverse interface device (MID). This device can measure the complex motion of a human elbow and shoulder as input signals and then simulate them in a physical force and torque as output responses under a metaverse environment like Unity. As the evaluation of MID, the Haptic Fidelity evaluation and the results using electroencephalogram measurement devices are presented. This is a measure that can evaluate the immersion of MID. We hope this study will be helpful to serve as a starting point for introducing a genuinely immersive metaverse experience, leading to human-computer interaction.
토크-피드백 근골격 웨어러블용 뇌파-근전도 기반 메타버스 인터페이스 장치 설계 및 특성 분석 연구
이민우(Min Woo Lee),하민혁(Min Hyeok Ha),유준상(Jun Sang Yoo),은유빈(Yu Bin Un),이원구(Won Gu Lee) 대한기계학회 2022 대한기계학회 춘추학술대회 Vol.2022 No.11
As the global pandemic coincides with the advancement in VR/AR technology, the concept of virtually replicating the natural world and its experience is getting attention under the new term ‘metaverse.’ However, the absence of physical interaction between the user and the virtual context is a critical obstacle. In this study, we report a proof-of- concept design and its implementation of the upper limb exoskeleton as a novel metaverse interface device (MID). This device can measure the complex motion of a human elbow and shoulder as input signals and then simulate them in a physical force and torque as output responses under a metaverse environment like Unity. As the evaluation of MID, the Haptic Fidelity evaluation and the results using electroencephalogram measurement devices are presented. This is a measure that can evaluate the immersion of MID. We hope this study will be helpful to serve as a starting point for introducing a genuinely immersive metaverse experience, leading to human-computer interaction.