통일시단 : 분단 46년에

이상묵 평화문제연구소 1990 통일한국 Vol.75 No.-

Influence of Experience Value on Oversea Golf Tourists’ Satisfaction, and The Effect of The Customer Satisfaction on Attitudinal and Behavioral Loyalty: Moderating Effect of Gender

이상묵 (사)한국관광레저학회 2014 관광레저연구 Vol.26 No.9

In tourism industry, golf tour has become generally recognized for its significance for tourism business companies as well as other firms. Current study tests the effects of four factors of experience value: aesthetics, playfulness, service excellence, and customer ROI on customer satisfaction and both loyalty: attitudinal and behavioral loyalty perceived by oversea golf tourists. Statistical analysis revealed that aesthetics, playfulness, and customer ROI among factors of experience value significantly influences satisfaction, the satisfaction was only significant predictor of attitudinal loyalty. This study also confirmed the moderating effect of gender on the formulated model. Therefore, these results provide useful information for investigating which experiential value factors are critical in eliciting customer satisfactions for oversea golf tour customers. Current study also provides companies a viewpoint for developing marketing strategies to strengthen business in tourism industry.

미디어 이용행태가 재・보궐 선거 후보자 결정요인에 미치는 영향에 관한 연구 -2011.4.27 경기도 성남시 분당을 지역 재・보궐 선거를 중심으로

이상묵,박성복,이정기 한국정치커뮤니케이션학회 2011 정치커뮤니케이션 연구 Vol.23 No.-

본 연구는 재・보궐 선거와 관련된 선행연구의 대부분이 유권자의 인구통계 변인, 사회심리적 변인 등에 치우쳐 있고, 전국단위의 투표결정요인으로 도출된 선거후보자 평가 결정요인과 미디어 변인을 충분히 고려하지 못하고 있다는 문제의식에서 출발하였다. 이에 본 연구는 2011년 분당을 지역 재・보궐 선거에서 여당 후보에 대한 투표자, 야당 후보에 대한 투표자, 비투표자를 구분하여 이들 사이의 인구사회적 특성, 미디어 이용행태, 선거후보자 결정요인의 차이를 확인하였다. 또한 선거후보자 결정요인에 영향을 미치는 미디어 이용행태의 영향력을 확인하였다. 연구결과 분당을 지역 유권자들 중 여당 후보에 대한 투표자, 야당 후보에 대한 투표자, 비투표자는 인구사회적 특성, 미디어 이용행태, 선거후보자 결정요인에 있어 각기 차별적인 특성을 가지고 있었다. 또한 미디어 이용행태 변인은 선거후보자 결정요인의 세부 변인에 차별적인 영향을 미쳤다. 본 연구는 이상의 연구결과를 바탕으로 바람직한 선거풍토 조성을 위한 제언을 하였다. This study was conceived by the recognition that most of the previous studies on re- and by-elections failed to fully consider the determinants of candidate evaluation and the media variables identified by the national-level voting determinants, heavily inclined toward the voters' demographic and sociopsychological variables. Thus this study divided the electorate of the Bundang re- and by-election in 2011 into those who voted for the ruling party candidate, those who voted for the opposition party candidate and those who did not cast a vote. The study also checked differences in sociodemographic characteristics, patterns of media usage, and determinants of candidates and examined the influence of patterns of media usage as an antecedent variable affecting the determinants of candidates. As a result, those who voted for the ruling party candidate, those who voted for the opposition party candidate and those who did not cast a vote in the Bundang re- and by-election had their own characteristics in sociodemographics, patterns of media usage, and determinants of candidates. The findings also confirmed the differential influences of the sociodemographic variables and the variables of media usage pattern. Based on the results, the study made suggestions to help to create a desirable election climate.

관계적 명성의 활용 : 실내악 연주회에 의한 연주 전문가 집단의 명성의 활용 방법

이상묵 한국인사조직학회 2009 인사조직연구 Vol.17 No.4

본 연구는 실내악 연주회가 대중매체를 통해 소비자에게 선택적으로 소개되는 정도에 영향을 주는 연주자 명성의 활용 방법에 대해 분석한다. 명성의 가치와 유용성은 경제활동을 다루는 다양한 분야의 연구들을 통해 오랫동안 논의되어 왔다. 그러나 명성에 대한 기존의 연구들은 명성의 유용성을 밝히는 데에는 크게 기여한 반면, 명성의 구체적인 활용방법에 대해서는 상대적으로 적은 관심을 보이고 있다. 이에 본 연구는 개인이나 조직이 활용가능한 명성이 각 경제주체가 직접 보유한 명성에만 한정되는 것이 아니라, 이들의 경제/사회적 관계로 연결 가능한 다른 개인이나 조직의 명성에까지 확대된다고 본다. 또한 이러한 명성의 활용가능성은 직접적인 관련성을 지닌 명성만이 아닌 논리적 납득가능성에 의해 간접적인 관련성을 지닌 명성에까지 확대된다고 본다. 이 경우 경제행위자는 자신의 경제/사회적 관계에 근거해 다양한 유형의 명성의 활용방법을 구사할 수 있으며, 그러한 활용방법의 차이에 따라 명성의 활용가치는 상대적인 이점과 약점을 지닌다는 것이 본 연구의 핵심적인 주장이다. 이러한 주장을 실증모형을 통해 검증하기 위해, 본 연구는 2003년에 시행된 실내악 연주회 자료를 활용하여, 새로운 실내악 연주회가 대중매체를 통해 소비자에게 선택적으로 소개되는 현상을 분석한다. 412개의 실내악 연주회 자료를 이용한 실증모형의 검증결과 본 연구가 제안하는 명성의 활용 방법은 모두 실내악 연주회가 대중매체의 의해 소개될 가능성에 유의한 영향을 주는 것으로 나타났다. 본 연구의 결과는 개인이나 조직의 명성이 경제행위의 성과에 미치는 과정을 구체적으로 논의함으로써, 다양한 명성의 활용가능성을 탐구하는 기반 논리를 제공하는 데에 기여할 것이다. This study examines the effect of selective strategies using reputations of musicians in chamber music concerts to attract more attention from mass media. The value and usefulness of reputation have been discussed widely in various fields which are dealing with economic phenomena. For examples, in Economics, company’s reputation was regarded to have great influences on the choice of experience good through market signaling process, and reputation has been considered as strategic asset to give organizationalaction legitimacy in Strategic Management. These approaches contributed to clarify the value and use of reputation; however, there has been a little concern about practical strategy to use reputation, relatively. Previously studies on reputation limits its understanding of value and use of reputation in two ways. First, they assume that reputation can only be created by continuous economic behavior except the possibility of temporal organization or event to manipulate the reputation. On the other hands, it is possible for temporal organization to get reputation and to use it. This indicates that they can borrow the reputation temporarily without building reputation by themselves. Second, if reputation is assumed to be monopolistic asset of economic actor, it is solely estimated by how much reputation they have. In reality, there is an organization which utilizes same reputation more effectively through strategic action. It is said that reputation should be considered by not only level of reputation but also its structural factors to utilize. In this research, I assume economic actors can use not only their own reputation but also logically related reputation of others as market signal to legitimate their behavior. I call these kinds of reputation as ‘relational reputation.’ Relational reputation can also be utilized by others who are socially connected to focal actor who actually built the reputation. In this case, social resource such as relations and social positions is the leverage to bring those reputations from others. In this research, I examine how this leveraging process of using these relational reputation by economic actor could be utilized for strategic reason. We empirically test our argument with an original dataset of chamber music concerts at 2003 in Korea. We examine the causal relation that chamber music concerts are chosen selectively by mass media through strategic reasons. The supply of classical music concerts in Korea has been always abundant since 2000. Moreover, local governments and business enterprises of Korea have competitively constructed concert halls of various sizes since the late 1990s. However, like most other countries, classical music in Korea has recently faced difficulties in attracting the masses to concert halls. Due to the oversupply problem, while player would have more chance to play and try diverse repertoire, audience did not grow enough to fill all these concerts. Underdeveloped consumer side of chamber music concerts is caused by the characteristics of classic industry which is one of high culture cultivated through long-time education or learning, and of temporal performance. Unlike Pop-culture, classic is learning-based enter- tainment tospend more time and effort to enjoy the qualitative value. While classic record industry is able to overcome the time and spatial limit, chamber music concert can not reproduce the same performance for other audiences exceptone at the concert hall. Furthermore, chamber music concerts are mostly organized for temporary occasion without much name value compared to orchestra. Therefore chamber music concert has certain limit to build reputation by repetitive performance with exact same players and is hard to be exposed to mass media with their past record which is of their owns. The chamber music group is not a stable organization rather temporal and project-based group, so the performance of concert is not easily expected. Due to the...

Color Stabilization of Low Toxic Antimicrobial Polypropylene/Poly(hexamethylene guanidine) Phosphate Blends by Taguchi Technique

이상묵,이재욱 한국고분자학회 2009 Macromolecular Research Vol.17 No.6

The color stabilization of antimicrobial blends was studied by using poly(hexamethylene guanidine) phosphate (PHMG) as a highly efficient biocidal and nontoxic agent. The Taguchi method was used to determine the optimum conditions for the blending of PHMG in polypropylene (PP) matrix. To improve the yellowing phenomena, two kinds of stabilizer were used together: tetrakis[methylene(3,5-di-t-butyl-4-hydroxyhydrocinnamate)](IN1010) from phenol and tris(2,4-di-t-butylphenylphosphite) (IF168) from phosphorus. According to blend composition and mixing condition, six factors were chosen, with five levels being set for each factor. The orthogonal array was selected as the most suitable for fabricating the experimental design, L25, with 6 columns and 25 variations. Thesmaller-the-better was used as an optimization criterion. The optimum conditions for these parameters were 10 phr for PHMG, 2 phr for IN1010, 1 phr for IF168, 10 min for mixing time, 210 oC for mixing temperature, and 30 rpm for rotation speed. Under these conditions, the yellowness index of the blend was 1.52. The processibility of the blends was investigated by Advanced Rheometric Expansion System (ARES). The blend with 0.5 w% PHMG content,diluted with PP, exhibited an antimicrobial characteristic in the shake flask method.

The Influence of the Experiential Marketing Factors of Restaurant on the Brand Image, Satisfaction, and Customer Loyalty : Focused on Restaurants in Complex Shopping Mall

이상묵 (사)한국조리학회 2018 한국조리학회지 Vol.24 No.2

The purpose of this study is to develop and test a model that explains the effect of experiential marketing factors on: 1) brand image, 2) satisfaction, and 3) loyalty in context of restaurants located in complex shopping mall. In addition, the study clarified how these variables relate to each other. Survey were distributed to customers who have visiting experience(s) in a restaurants in complex shopping mall. Total 360 participants were distributed and 344 questionnaires were used for analysing. The confirmatory factor analysis and structural equation modeling(SEM) have been employed research methods for frequency analysis, reliability analysis and measurement model validation. The findings of this study identified that relation factor of experiential marketing elements was only significant factor on brand image Furthermore, sense and recognition were critical components of customer satisfaction. Last, present study also identified the significant relationship between satisfaction and customer loyalty. These findings may contribute to provide valuable marketing strategic for this business segmentation, and it can be utilized as a fundamental study to establish an efficient business plan to increase revenue especially for restaurant business located in complex shopping mall.

Water-assisted extrusion of polypropylene/clay nanocomposites in high shear condition

이상묵,유지수,이재욱 한국공업화학회 2015 Journal of Industrial and Engineering Chemistry Vol.31 No.-

Polypropylene (PP)/clay nanocomposites were prepared by water-assisted extrusion process at highshear rates. The effects of mixing methods of clay (with or without the use of water) and degree of shearrates on the properties of PP/clay nanocomposites were investigated by measuring their thermal,rheological, and tensile properties and morphology. The best properties were achieved when the claywas mixed in slurry state and the shear rates were high simultaneously. This was verified by both SEMand XRD showing a good dispersion status of the nano-clay in PP matrix for PP/clay nanocomposites. Expected mechanisms explaining the clay dispersions were proposed in this study. By these synergisticeffects of water and high shear rates, the PP/clay nanocomposites would be promising materials formany applications where economic feasibility is needed as well as good mechanical properties.

인구소멸과 지방정부의 역할

이상묵 한국자치발전연구원 2021 자치발전 Vol.2021 No.9

미디어 이용행태가 재・보궐 선거 후보자 결정요인에 미치는 영향에 관한 연구 -2011.4.27 경기도 성남시 분당을 지역 재・보궐 선거를 중심으로

이상묵,박성복,이정기 한국정치커뮤니케이션학회 2011 정치커뮤니케이션 연구 Vol. No.

This study was conceived by the recognition that most of the previous studies on re- and by-elections failed to fully consider the determinants of candidate evaluation and the media variables identified by the national-level voting determinants, heavily inclined toward the voters' demographic and sociopsychological variables. Thus this study divided the electorate of the Bundang re- and by-election in 2011 into those who voted for the ruling party candidate, those who voted for the opposition party candidate and those who did not cast a vote. The study also checked differences in sociodemographic characteristics, patterns of media usage, and determinants of candidates and examined the influence of patterns of media usage as an antecedent variable affecting the determinants of candidates. As a result, those who voted for the ruling party candidate, those who voted for the opposition party candidate and those who did not cast a vote in the Bundang re- and by-election had their own characteristics in sociodemographics, patterns of media usage, and determinants of candidates. The findings also confirmed the differential influences of the sociodemographic variables and the variables of media usage pattern. Based on the results, the study made suggestions to help to create a desirable election climate. 본 연구는 재・보궐 선거와 관련된 선행연구의 대부분이 유권자의 인구통계 변인, 사회심리적 변인 등에 치우쳐 있고, 전국단위의 투표결정요인으로 도출된 선거후보자 평가 결정요인과 미디어 변인을 충분히 고려하지 못하고 있다는 문제의식에서 출발하였다. 이에 본 연구는 2011년 분당을 지역 재・보궐 선거에서 여당 후보에 대한 투표자, 야당 후보에 대한 투표자, 비투표자를 구분하여 이들 사이의 인구사회적 특성, 미디어 이용행태, 선거후보자 결정요인의 차이를 확인하였다. 또한 선거후보자 결정요인에 영향을 미치는 미디어 이용행태의 영향력을 확인하였다. 연구결과 분당을 지역 유권자들 중 여당 후보에 대한 투표자, 야당 후보에 대한 투표자, 비투표자는 인구사회적 특성, 미디어 이용행태, 선거후보자 결정요인에 있어 각기 차별적인 특성을 가지고 있었다. 또한 미디어 이용행태 변인은 선거후보자 결정요인의 세부 변인에 차별적인 영향을 미쳤다. 본 연구는 이상의 연구결과를 바탕으로 바람직한 선거풍토 조성을 위한 제언을 하였다.

내부 경화형 구상흑연주철 롤 동체와 넥의 미세조직과 경도에 미치는 탄소 영향

이상묵,신기항,최병철,남기우 한국산업융합학회 2023 한국산업융합학회 논문집 Vol.26 No.1

This study was investigated the effect of carbon on the micro-structure and hardness of ductile cast iron roll with internal curing capacity. Spheroidal graphite existed at roll body with rapid cooling, but granular graphite existed at roll neck with slow cooling. The volume fraction of graphite increased at roll body with rapid cooling, That of roll neck with slow cooling decreased, but graphite size increased. The volume fraction of cementite decreased, but volume fraction increased. The cementite size was larger at roll neck than roll body. The hardness was decreased at roll body and roll neck due to volume fraction of cementite. The hardness of roll body was higher than roll neck.