미국 New York시를 중심으로 한 수입 의류상품의 유통체계

원명심 건국대학교 1996 學術誌 Vol.40 No.2

The purpose of this study was to analyze the fashion import channels of distribution in New York which has the largest fashion industry in the Unified States. In a world of increasingly intense competition, a focus on developing superior marketing channels is one of the few ways left to gamin a sustainable competitive advantage for Korean apparel industry. New York, the historic censer of the garment industry in the United States, stands out from other market centers for a number of reasons. Although it is crowded, expensive, and inconvenient for manufacturers and buyers alike, the newest fashions and latest fashion information are to be gathered here and nowhere else to the same degree. Some vital statistics about the overall apparel industry and the fashion center in New York- the neighborhood that runs from Fifth Avenue to Ninth Avenue and from West 35th Street to West 41st Street-are as follows: 1) the fashion industry provides about 250,000 jobs in design, manufacturing, distribution and related activities; 2) there are about 100,000 jobs in the manufacturing sector: 3) there are 5,100 showrooms and 4,500 factories in the city, 4) about 22,000 apparel buyers visit the city each year for five market weeks and 65 trade shows. The importer is a crucial link in the channel of distribution. Importers typically function in one of three ways in the channel of distribution. They are either the wholesaler, the distributor, or the manufacturer-retailer. Imports move through the same channels of distribution as domestic goods, that is they are sold to 1) Department Stores, 2) Specialty Stores, 3) Chain Stores, 4) Discounters〈 (a) Discount Stores, (b) Off-price Stores, (c) Factory Outlets〉, 5) Dialect Mail, 6) Other Outlets.

의복구매시 소비자 의사결정 스타일과 개인의 학습 스타일에 관한 이론적 연구

원명심 한국의류학회 1992 한국의류학회지 Vol.16 No.1

As a preliminary work for the interrelations between individuals' learning style and their consumer decision-making styles in purchasing apparel, its theoretical backgrounds were reviewed. Several major approaches to measuring and characterizing learning styles were theories of Hunt, Schroder, Kolb, and Sproles. Relevant literature suggests several consumer decision-making styles including Morchis' and Sproles'. Researches on the practical'implication of theoretical learning styles model in the area of consumer decision-making styles were also explored.

1980년대 패션에 나타난 복고풍 모드와 포스트 모더니즘

元明心 건국대학교부설조형연구소 1992 조형연구 Vol.1 No.-

The purpose of this study was to find the interrelations between the Post-Modernism in arts and the 1980s fashion. Relevant literature were reviewed to examine the characteristics of Post-Modernism in the arts. The high fashion megazines such as "Collezioni" and "Vogue" were used to collect 1980s fashion styles. In the 1980s fashion as well as in art, there was a common structure of feeling which can be termed as "Post-Modernism". Historicism and eclecticism are the important descriptions of Post-Modernism. The impulse to be of the past but in the present-to be in "the historical mode"-also became clearly discernible in 1980s fashion. Possible sources of 1980s fashion have been suggested through an array of images, ranging from an Egyption mumm of a priestess to 1960s tie-dyed shirts. In 1980s fashion he garment was not replicated in the manner of copying but in assimilation. Elements were borrowed from the past, but differentiation was supreme.

여고생들의 의복 구매유형 연구 : An Analysis of Girls' High School Students in Choongju, Korea 충주 지역을 중심으로

元明心 건국대학교 중원인문연구소 1994 중원인문논총 Vol.13 No.-

The Purpose of this study was to identify decision-making styles of girls' high school students in buying apparels. A questionnaire, based on the exploratory studies of Sproles in the United States, was administered to 600 students at three girls' high schools in Choongju, Korea. Data were factor analyzed and Cronbach's alpha were computed for scale reliability. This study identified eight characteristics of consumer decision-making: (1) Novelty-Fashion conscious Consumer; (2) Perfectionistic, High Quality Conscious Consumer; (3) Recreational, Hedonistic Consumer; (4) Habitual, Brand-Loyal Consumer; (5) Brand Conscious, "Price Equals Quality" Consumer; (6) Well-Known Products Buying Consumer; (7) Price Conscious Consumer; (8) Confused by Over-Choice Consumer. Identified decision-making styles for Korean young consumers are similar to those for U.S. young consumers by Sproles. However, not all the results were equivalent. For example, 'Impulsive' factor which was confirmed characteristic for young U.S. consumers was not found in Korean data. Another example is that "Well-known Products Buying' factor confirmed in this study was not found in U.S. data. In conclusion, although the results for the Korean sample were not entirely equivalent to the U.S. sample of Sproles, similarities outweigh the differences.

소비자의 구매행동에 관한 연구

원명심 건국대학교 조형연구소 1997 조형연구 Vol.5 No.-

The purpose of this study was to examine consumer buying behavior, in particular, on store choice and selective discrimination, that is, patronizing stores at various price levels. The questionnaire was administered to 300 women living in Seoul. The methods used to analyze the data were frequency, ANOVA, and Duncan test. Results suggest that Korean women shop apparels mostly in following four locations: (1) Department stores; (2) Specialty and chain stores; (3) Discount stores; and (4) Market(including Namdaemoon and Dongdaemoon). Significant differences were found between apparel types that consumers brought and store types variables. Selective discrimination behaviors were also found in the following groups: (1) Under 30years old group: (2) Monthly household income between 2,000,000-4,000,000 Won group: and (3) Junior college graduates group.

여성 기성복 의류업계 머천다이저들의 역할 및 인식분석

원명심 한국의류학회 1991 한국의류학회지 Vol.15 No.3

The roles of fashion merchandisers (merchandise managers) in women's apparel industry and their perceptions of the job requirements as a fashion merchandiser were investigated to understand present fashion merchandising activities in the industry and suggest desirable roles of fashion merchandiser for further development of the industry. The research questionnaires were administered to fashion merchandisers working in the ten national brand women's apparel firms. The results of the study were as follows 1. Annual sales volumes of most surveyed firms were more than five billions won and eight out of ten surveyed firms have fashion merchandisers in their firms. 2. Fashion merchandisers worked at a specific brand merchandising division, sales and operations division, or merchandise planning division. A fashion merchandiser generally supervised one brand. 3. Fashion merchandiser's work experience ranged from four to fifteen years showing a great deal of experience in the apparel industry. Their majors at university were mostly business and few majored in clothing and textiles, or textiles. 4. In general, the role of fashion merchandiser was a management specialist who was responsible for identifying target markets, analyzing fashion trends, planning of the merchandise development, budget planning, manufacturing planning, selling, advertising and sales promotion, and distributing the merchandise. At some firms, fashion merchandisers were not responsible for advertising, display, and receiving the orders. 5. Surveyed fashion merchandisers perceived the desirable fashion merchandiser's role as a management specialist conducting overall business activities in the areas of merchandise planning, manufacturing, selling and distribution. They also mentioned the following personal characteristics such as vision, leadership, and persuasion as desirable characteristics for those who aspire to a career in fashion merchandising. 6. Surveyed fashion merchandisers emphasized relevant and realistic experiences in fashion merchandising education. Several ways were suggested to help the educator keep in touch with business and bring reality to students. They are : field work, bringing professionals into the classroom to speak to the students, emphasizing clothing and textiles education including merchandising area, and establishing a Department of Fashion Merchandising.

아르데코 패션과 미술사조

원명심 한국기초조형학회 2008 기초조형학연구 Vol.9 No.1

By the turn of the 20th century, Paris had become the most important artistic capital in the world, attracting artists from all over Europe and America. At the same time, the period was characterized by a unique collaboration between artists of the avant-garde and fashion designers, each complementing and influencing the other. Art Deco fashion in the 1910s and 1920s was an unnamed revolution; it saw three-dimensional forms, once of Belle Epoque amplitude and corseted and buttressed fortification, dissolve into flat planes, cylinders, and mutable forms, liberating women from the secular tyranny of the corset. This study was an attempt to understand this fundamental changes and to offer the proposition that perhaps art is also a prime cause of fashion's modern forms. This study was organized around three fashion designers Paul Poiret, Sonia Delaunay, and Coco Chanel whose works generated potent visual imagery associated with the new woman. These three fashion designers were stylistically and temperamentally unique. Nevertheless, they were kindred in their interaction between fine and applied art and collaboration among artists of Fauvism, Orphism, and Cubism, added to, and was a result of, the artistic ferment of Paris during the teens and twenties. The results show that art and fashion nourished each other. These three fashion designers incorporated a new kind of looking at women and a new means of self-expression. Their works are great sources of inspiration to many contemporary fashion designers and artists.

어패럴 마트의 유통체계 및 상권 분석

원명심(Myung-Sim Won) 한국의상디자인학회 2003 한국의상디자인학회지 Vol.5 No.2

의류를 중심으로 한 전자상거래의 활용 실태에 관한 연구

원명심(Won, Myung-Sim) 한국생활과학회 1999 한국생활과학회지 Vol.8 No.3

한국여대생의 의복 및 화장품 색채 선호에 관한 연구

원명심(Won, Myung-Sim),이명숙(Rhee, Myung-Soog) 한국색채학회 1998 한국색채학회 논문집 Vol.10 No.-