의복구매시 소비자 의사결정 스타일과 개인의 학습 스타일에 관한 이론적 연구 = A Study on the Consumer Decision - Making Styles in Purchasing Apparel as a Function of Individual Learning Styles

다국어 초록 (Multilingual Abstract)

As a preliminary work for the interrelations between individuals' learning style and their consumer decision-making styles in purchasing apparel, its theoretical backgrounds were reviewed.
Several major approaches to measuring and characterizing learning styles were theories of Hunt, Schroder, Kolb, and Sproles.
Relevant literature suggests several consumer decision-making styles including Morchis' and Sproles'. Researches on the practical'implication of theoretical learning styles model in the area of consumer decision-making styles were also explored.