고유어 "크다"와 "대(大)"의 대응관계에 대하여

심현숙 중국한국(조선)어교육연구학회 2003 한국(조선)어교육연구 Vol.1 No.-

동사 《먹다》의 의미와 중국어에서의 대응

심현숙 길림성민족사무위원회 2006 중국조선어문 Vol.146 No.-

기술 준비도와 소비자 준비도가 Self Service Technology 사용동기와 태도 및 사용의도에 미치는 영향

심현숙,한상린,Shim, Hyeon Sook,Han, Sang Lin 한국마케팅학회 2012 ASIA MARKETING JOURNAL Vol.14 No.1

정보기술의 활용이 마케팅 전략의 중요한 부분으로 부각되는 시장 환경에서 본 논문에서는 패스트푸드 레스토랑에서 주문시 Self Service Technology(SST)를 사용 할 때 기술준비도와 소비자 준비도에 따른 사용동기, 태도, 사용의도의 차이를 검증하고자 하였다. Parasuraman이 TRI를 개발한 이후 SST와 TRI를 접목한 연구가 이루어져 왔지만 여전히 부족한 실정이다. 소비자 준비도 역시 SST사용에 대한 소비자의 동기와 태도 및 의도와 직접적인 영향을 미칠 수 있지만 이에 대한 연구는 이루어지지 않았다. 이에 본 연구에서는 패스트푸드 레스토랑에서 터치스크린 SST를 도입함에 있어 소비자의 기술준비도와 소비자 준비도가 Dabholkar & Bagozzi(1994)가 제안한 SST 핵심태도모델에 미치는 영향을 고찰하였다. 이때 모든 소비자와 상황적 요인에 따른 차이를 파악하고자 자아의식, 상호작용욕구, 기술에 대한 두려움 등의 소비자특성과 지각된 대기시간, 지각된 과밀 등의 상황적 요인에 따른 조절 효과를 검증하였다. AMOS 18.0프로그램을 사용하여 구조방정식 모델로 분석하였고 연구 결과 기술준비도 중 낙관성은 사용용이성과 재미 동기에 유의한 영향을 미치는 것으로 나타났다. 혁신성은 사용용이성과 성과에 유의한 영향을 미치는 것으로 나타났다. 역할의 명확성, 능력 및 자아 효능감으로 구성된 소비자준비도는 사용용이성, 성과와 재미 등 모든 SST사용동기 요소에 기술준비도보다 강하고 유의한 영향을 미치는 것으로 나타났다. 마지막으로 SST 핵심태도모델 내의 SST 사용 동기, 사용 태도 및 사용의도 간의 관계에서 소비자 특성과 상황적 요인의 조절효과를 검증한 결과 지각된 과밀을 제외한 모든 변수들이 조절효과를 지니는 것으로 나타났다. 이러한 연구 결과를 바탕으로 터치스크린 SST를 도입하려는 기업에 실무적 제언을 하였다. Researches about the relationship between SST(Self Service Technology) and TRI(Technology Readiness Index) have been carried out after TRI was developed by Parasuraman and his colleagues(2000). We hypothesize Consumer Readiness can also influence consumer's motivation, attitude, and intent to use SST. Currently, there has been no research on this subject. In this study, we investigated the relationship between TR, Consumer Readiness and SST Core Attitudinal Model which Dabholkar & Bagozzi(1994) proposed. The researchers also investigated moderating effects of consumer traits and situational factors to verify the acceptance of such forms of service delivery by all kinds of consumers and under different situational contexts. Self consciousness, the need for interaction with an employee, and the technology anxiety were used as consumer trait variables. Perceived waiting time and perceived crowding were used as situational variables. 380 questionnaires were distributed to a sample group of people in their 20's and 30's, and the data were analyzed with structural equation model using AMOS 18.0 program. All of Cronbach's alpha values representing reliabilities were satisfactory. The values of Composite Reliability(CR) and Average Variance Extracted(AVE) also showed the above criteria, thus providing evidence of convergent validity. To confirm discriminant validity among the constructs, confirmatory factor analysis and correlations among all the variables were examined. The results were satisfactory. The results of this study are summarized as follows. 1. Optimism and innovativeness of TR partially influenced the motivation to use SST. People who tend to be optimistic use SST because of ease of use and fun. The innovative however, usually use SST due to its performance. However, consumer readiness of role clarity, ability and self-efficacy influence all the components of motivation to use SST, ease of use, performance and fun. The relative effect of consumer readiness on the motivation to use SST was much stronger and more significant than that of TR. No other previous studies have examined the effects of Consumer Readiness on SST usage motivation, attitude and intention. It is academically meaningful that the researchers verified that Consumer Readiness is the important precedent construct influencing the self service technology core Attitudinal Model. Our findings suggest that marketers should consider fun and ease of use attributes to promote the use of self service technology. In addition, the SST usage frequency will rise rapidly when role clarity, ability, and self-efficacy which anybody can easily handle SST is assured. If the SST usage rate is increased, waiting times for customers could be decreased. Shorter waiting time could lead to higher customer satisfaction. It may also result in making a long-term profit owing to the reduced number of employees. Thus, presentation of using SST by employees or videos showing how to use it will promote the usage attitude and intent. 2. In SST core attitudinal model, performance and fun factors among SST usage motivation affected attitudes of using SST. The attitude of using SST highly influenced intent to use SST. This result is consistent with previous researches that dealt with the relationship between motivation, attitude and intention. Expectation of using SST could result in good performance just like the effect of ordering menu to service employees and to have fun since fun during its use could promote more SST usage rate. 3. In the relationship among motivation, attitude and intent in SST core attitudinal model, the moderating effect of consumer traits(self-consciousness, need for interaction with service employees and technology anxiety) and situational factors(perceived crowding and perceived waiting time) were tested. The results also supported the hypothesized moderating effects except perceived crowding. The highly self-conscious tended to form attitudes to use SST because o

R&D 프로젝트 리스크관리의 기술적요인과 비기술적 요인에 관한 연구

심현숙,김상훈,목진철,이태호,라장원 한국프로젝트경영학회 2012 한국프로젝트경영연구 Vol.2 No.2

본 연구의 목적은 혁신적 기술이 기업경영의 핵심 성공요인이던 R&D시대에서 기술 외적인‘비기술적 요인’이 기업성공 요인으로 주목받는 R&BD(Research and Business Development)시대가 됨에 따라, 실제 연구 환경에서의 R&BD 프로젝트 리스크의 기술적 요인과‘비기술적 요인’에 대한 실증분석을 통해‘비기술적 요인’에 대한 필요성을 제고하는 것을 목적으로 한다. 연구를 위해 첫째, R&D 프로젝트 리스크 관리에서 기술적 요인에 비해 비기술적 요인의 중요도 우선순위가 높을 것이라는 가설을 세웠으며, 둘째, 산업분야별로도 비기술적 요인의 영향력이 더 높을 것이라는 가설을 세웠다. 마지막으로, R&D 조직의 직급에 따라 기술적·비기술적 요인의 우선순위 인식에 차이가 있을 것이라는 가설을 세우고 연구를 수행하였다. 검증을 위해 연구소를 보유하고 있는 국내 기업과 기관의 R&D 조직원들을 대상으로 설문조사를 실시하여, SPSS 를 사용하여 통계 분석하였다. 분석결과, 기술적·비기술적 요인의 항목별 중요도 우선순위에서 상위 5위에 기술적 : 비기술적 요인의 비율이 20 : 80으로 나타나 R&BD 프로젝트 리스크 관리에서 비기술적 요인의 중요도 비율이 높아지고 있음을 확인하였다. 또한, 산업분야별 영향력 분석결과, 건설업을 제외한 8개 산업분야에서 '비기술적 요인'의 영향력이 더 높게 나타나 그 영향력이 점차 높아지고 있음을 알 수 있었다. R&D 조직의 직급별 우선순위 인식도 조사에서는 연구책임자급과 조직원 등의 모든 직급에서 비기술적 요인을 더 중요한 요인으로 인식하고 있어 중요도 인식에 차이가 없는 것을 알 수 있었다. 이는 향후 R&BD 프로젝트 리스크 관리에서 비기술적 요인에 대한 보다 체계적인 관리방안의 필요성을 제고함으로써 프로젝트 매니저에게 기술에 대한 집중도와 함께 그 기술을 경영하는 기술경영 능력까지 요구됨을 의미한다.

기술준비도와 소비자 준비도가 Self Service Technology의 핵심태도모델에 미치는 영향

심현숙,한상린 한국유통학회 2011 한국유통학회 학술대회 발표논문집 Vol.2011 No.2

집합주택에서의 붙박이 수납공간의 실태 연구

沈賢淑 배화여자대학 1994 培花論叢 Vol.13 No.-

This study aimed to provide a basic data for presenting an appropriate plan of storage space suitable to our storaging behavior in apartment housing. 335 of small-sized apartment housing floor plans were analized and the results were as follows. 1. While the installed ratio of built-in storage was increased, the floor occupation ratio of it was decreased by year. 2. It was in R2 among bedrooms that built-in closet was installed most frequantly, and the number of it was one as the largest proportion. 3. Installed ratio of built-in storage in dwelling area except bedrooms was decreased by year(50.7% in 1970's, 26.7% in 1980's and 7.9% in 1990's) 4. The installed ratio of built-in storage in balcony which is classified into non-dwelling area have been increased since 1977. 5. The size of built-in storage was unsuitable for use. In conclusion, it'll be necessary to provied appropriate size of built-in storage in each space.

수납공간의 이론적 고찰

沈賢淑 배화여자대학 1994 培花論叢 Vol.13 No.-

This study aimed to provied a basic data for presenting an appropriate plan of storage space suitable to our storaging behavior and an effective methodology of its usage. in apartment housing. Most of the articles and theses related to storage space were analized to examine the trend of the study. I presented the trend of storage space by period in changing dwelling culture. The function of storage space by its type and appropriate amount of storage space also pro-posed. The contents and subjects of the study related to storage space have been variously developed by year, but under the consideration of changing life style even larger range of study must be continued.

브랜드 체험이 브랜드 개성 및 브랜드 자산에 미치는 영향 - 제품군과 소비자 관여도의 조절효과를 중심으로 -

심현숙 한국기업경영학회 2016 기업경영연구 Vol.23 No.1

Consumers strongly tend to choose products based on not only their functional benefits but also brand experiences. Because of this trend, both scholars and marketers express high interest in brand experiences, and emphasize the importance of them in developing strategies for products and services. Nevertheless, research in brand experience and which sub-dimension of experiences affect brand equity and brand loyalty have not been carried out extensively. Even though the research has dealt with brand experience, it has had limitation, as they have not measured brand experience with a systematized scale. In this study, the researcher investigated the causal relationship between brand experience, brand equity like brand personality and brand affect, and brand loyalty; brand experience was measured by the scale which Brakus et al.(2009) developed whereby reliability and validity were proved. Brand experience is divided 4 sub-dimensions: sensory, affective, behavioral, and intellectual. The researcher hypothesized that product type and product involvement and consumers's involvement would make a moderating role in the relationship between brand experience, brand personality, brand affect, and brand loyalty. 1519 questionnaires were distributed to a sample group of people aged between 20-40. The data were analyzed with a structural equation model using the AMOS 18.0 program. The results of this study are summarized as follows. 1. Reliability of items used in this study were proved by Cronbach's alpha value, CR(construct reliability), and AVE(average variance extracted) value. Discriminant validities of constructs were also verified by correlation value, comparision between squared correlation and ave value, and others. These two validities were based on the values through the results of CFA(Confirmatory Factor Analysis). 2. Brand experiences affected brand personality, brand affect, and brand loyalty. The strength of influence varied according to the sub dimension of brand experience. Brand personality and brand affect are accelerating by sensory, affective and intellectual brand experience not by behavioral experience of brand. In the relationship between brand personality and brand affect, brand affect is promoted by sincerity, excitement, sophistication, and indulgence of brand personality except brand capability personality. In the relationship between brand personality and brand loyalty, only brand capablilty factor of personality affected on brand loyalty. 3. Brand personality, brand attachment, brand image, brand attitude, and brand affect that the researcher set up as brand equity elements affected brand loyalty both directly and/or indirectly. As a result, their mediating roles of them were supported; previous researches have rarely dealt with. 4. The relationship between brand experience, brand equity, and brand loyalty was different according to consumers' involvement. To the consumers who have low personal involvement, brand sincerity, excitement, capability tend to be accelerated when sensory experience of brand is promoted. Not like low personal involvement consumers, positive brand affect is facilitated when brand sophistication is stressed to the high personal involvement consumers. 5. The relationship between brand experience, brand equity, and brand loyalty also differed according to whether the products are high involvement products or low involvement products, and whether they are functional products or hedonic products. These results imply that products type and involvement make moderating role in the relationship between brand experience, brand equity, and brand loyalty. Their moderating roles are identified for the first time in the research field of brand experience. In the final session, academic and managerial implications are discussed and the limitation of this study and the future research directions are suggested. 본 연구에서는 소비자의 브랜드 체험을 측정하여 브랜드 체험 유형에 따라 브랜드 자산인 브랜드 개성, 브랜드 감정 및 브랜드 충성도가 달라 질 수 있는지 파악하고자 하였다. 이 과정에서 제품에 대한 소비자의 관여도와 제품 관여도 및 제품 카테고리인 실용적, 쾌락적 제품 여부에 따른 조절효과를 검증하고자 하였다. 연구모형 검증을 위해 서울시에 소재하는 대학생과 직장인 1800명을 대상으로 설문조사를 행하여 구조방정식 모형으로 실증분석을 하였다. 분석 결과 첫째, 브랜드에 대한 4가지 체험 유형 중 감각적, 감성적, 지적체험이 많을수록 브랜드 개성 중 성실성, 활기, 역량 및 세련성이 촉진되는 것으로 나타났다. 이에 비하여 행동적 체험은 브랜드 역량에는 유의한 영향을 미치지는 않아 브랜드 개성을 촉진하기 위해서는 행동적 체험보다는 감각적 체험, 감성적 체험 및 지적 체험을 활성화하는 것이 유효하다는 것을 시사하였다. 브랜드 체험이 브랜드 감정에 미치는 영향을 보면 감각적, 감성적 체험 및 지적 체험만 브랜드 감정에 유의한 영향을 미쳐 브랜드에 대한 긍정적 감정을 도모하기 위해서는 감각적, 감성적 체험과 더불어 지적 체험을 유발시켜야 할 필요가 있음을 시사하고 있다. 브랜드 개성 차원에 따라 브랜드 감정 및 브랜드 충성도에 대한 영향도 다르게 나타났다. 둘째, 다중집단 분석 결과 제품에 대한 소비자의 관여도와 제품군에 따라 브랜드체험-브랜드 충성도 간의 관계가 다르게 나타나 조절효과가 검증되었다. 조절효과 검증 결과, 브랜드 체험이 브랜드 개성에 미치는 영향에서는 관여도가 높은 제품군인 패션제품과 화장품 및 휴대폰과 관여도가 낮은 제품인 커피전문점 및 음료수 간에 그리큰 차이가 나타나지 않았다. 그러나 브랜드에 대한 감정과 브랜드 개성과의 관계에서는 고관여 제품군인 휴대폰, 패션제품과 저관여 제품인 커피전문점, 음료수 간에는 차이가 뚜렷하게 있는 것으로 나타났다. 이러한 연구결과를 바탕으로 브랜드 관리에 대한 실무적 제언을 하였다.

초고층 아파트 거주자의 거주 만족 연구

沈賢淑 배화여자대학 2000 培花論叢 Vol.19 No.-

This study aimed to find out the residential satisfaction in super-high rise apartments. Questionnaires were distributed to 258 families who dwell in super-high rise apartments. Techniques of factor analysis, ANOVA, and Duncan's Multiple Range Test were taken in this study; SPSS Win 7.5 program was used for the analysis. The major findings of this study can be summarized as follows. The reasons that the residents chose the super-high rise apartments were high quality of common space facilities and privacy that could be assured because of the extraordinary hight. The residents were satisfied with the assured privacy, interior ventilation, and good views. However, they had physical and psychological burden at long time board of elevator; they didn't have any counterplan against crimes committed and fire arisings; they were also unsatisfied with the relationships among the neighbors because of the difficulty of accessing.

직장예절의 수행정도가 직장 내 인간관계 및 직무만족에 미치는 영향에 대한 탐색적 연구

沈賢淑 培花女子大學 2009 培花論叢 Vol.28 No.-

This study is aimed to find out whether personal business etiquette performance level effects on the relationships with co-workers and job satisfaction. Questionnaire has distributed to 375 career workers and factor analysis, Pearson's r, Cronbach's α and multiple regression analysis were practiced through SPSS 12.0. Business etiquette performance is devided into 7 factors. The higher business etiquette performance level is, the better the relationships with co-workers is and the higher business etiquette performance level is, the higher job satisfaction is. The better the relationships with co-workers and the higher job satisfaction is. As a result, business etiquette performance level is defined as a variable factor which effects on the relationships with co-works and personal job satisfaction.