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김해룡,Kim, Hae-Ryong 한국건강관리협회 2004 한국건강관리협회지 Vol.2 No.2
The aging of population in Korea is proceeding in such a fast speed that other developed countries kaven't experienced. Korea already emerged in the aging society in 2000, and expected to become an aged society in 2019.There(ore, making effort to improve the quality of life of the aged people tv prolonging their social, economic activity, resulting in retrenchment of expenditure on health is very important. Developing nutrition and exercise programs to improve the quality of life of the elderly people, resulting in prolonged independent life is as important as medical care after onset of diseases. As a national preventive measure to save elderly people from becoming in need of assist, comprehensive program including teaching computer to prevent senile dementia, nutritional and exercise programs, along with programs of everyday life activity for the risk-group people should be carried out,
복합하중복합하중을 고려한 크래쉬패드 모듈의 최적화 연구
김혜경(Hye Kyung Kim),박정길(Jeong Gil Park),김헌수(Hun Soo Kim),구준모(Jun Mo Ku),김해룡(Hae Ryong Kim),서명원(Myung Won Kim) 한국자동차공학회 2010 한국자동차공학회 부문종합 학술대회 Vol.2010 No.5
The noise of interior parts is one of the major contributors to the perceived quality in a vehicle. The noise is caused by interior plastic parts and other parts as a result of permanent deformation. In this paper, an analytical study to reduce permanent deformation in a C/PAD module is presented. The analytical investigation utilizes a novel and practical methodology, which is implemented through the software tools, ABAQUS and iSight.
중국시장 신(新)한류: 소비자혁신성과 뉴미디어를 통한 한국드라마 수용을 중심으로
김해룡 ( Haeryong Kim ),사패란 ( Peiran Xie ),김지영 ( Jiyoung Kim ) 한국고객만족경영학회 2016 고객만족경영연구 Vol.18 No.4
중국 시장은 한국드라마를 중심으로 한류콘텐츠의 소비와 확산에 있어서 매우 중요한 시장이다. 최근 한국드라마의 중국 내 인기는 뉴미디어 소비와 확산이라는 새로운 흐름을 보여주고 있다. 본 연구는 한류콘텐츠 소비경로로 새롭게 등장하고 있는 중국내 뉴미디어를 통한 한국 드라마 시청과 선호형성과정을 탐색하고 있다. 한국드라마가 소비되는 뉴미디어 인게이지먼트를 중심으로 중국 소비자들의 한국드라마 선호형성과정을 구조방정식 모형을 통해 살폈는데, 뉴미디어 인게이지먼트는 사회적자본에 대한 지각을 통해 한국드라마 선호에 긍정적인 영향을 미치는 것으로 나타났다. 또한 이러한 사회적자본에 대한 지각은 한류콘텐츠와 관련된 영역에 대한 소비자 혁신성을 통해서도 한국드라마 선호에 영향을 미치는 것으로 나타났다. 또한 소비자들의 내재적인 혁신성 역시 다른 변수들의 선행요인 및 직접영향요인으로 한국드라마 선호에 기여하는 것으로 나타났다. The china market is the one of important markets for consuming contents of Korean wave. Recently increasing interests of Korean dramas go with new media`s diffusion. This study investigates how chinese consume and evaluate Korean dramas in new media environment based on new media engagement theory. The results show that new media engagement increase perception of social capital and eventually this leads to preference of Korean dramas. In addition to that perceived social capital is mediated by innate consumer innovativeness in influencing preference of Korean dramas. Finally, innate consumer innovativeness directly influenced on preference of Korean dramas.
지역이미지와 소재원산지 평가가 지역제품구입에 미치는 효과
김해룡 ( Hae Ryong Kim ),이형탁 ( Hyoung Tark Lee ) 한국소비자학회 2011 소비자학연구 Vol.22 No.2
최근 지역원산지효과와 관련된 연구들이 늘고 있다. 본 연구는 국내 사과산지에서 생산되는 와인에 대한 소비자들의 구입의사를 소재원산지평가 관점에서 살펴보고 있다. 본 연구는 지역이미지를 소재원산지평가의 선행변수로 제시하면서 지역이미지가 구입의사에 미치는 직·간접효과를 살폈다. 또한 소재원산지평가가 구입의사에 미치는 영향력을 지각된 가치와 지각된 위험의 매개과정으로 설명하였다. 연구결과 지역의 인지적이미지와 정서적이미지는 모두 해당지역의 소재원산지평가에 긍정적인 영향을 미치는 것으로 나타났다. 그러나 지역이미지가 구입의사에 미치는 직접효과는 입증되지 않았다. 한편 소재원산지평가는 와인의 구입의사에 직접적이고 긍정적인 영향을 미칠 뿐만 아니라, 와인에 대한 지각된 가치를 높이거나 지각된 위험을 낮추는 과정을 통해서 간접적으로 구입의사에 영향을 미치는 것으로 나타났다. 이를 통해 지역브랜드와 제품생산과 관련된 소재원산지 단서를 체계적으로 활용하는 전략이 해당 지역에서 제품을 생산하여 판매하는 기업들에게 유용한 마케팅전략이 될 수 있음을 알 수 있다. Several studies have shown that a product`s country of origin(hereafter COO) can influence consumers` evaluations of the product. However, despite their importance, the studies of place-of-origin effects(hereafter POO) have remained largely neglected. Consider, though, that POO may be expected to have a large effect on product evaluation, it is unclear what process by which product evaluation is formed. The existing literature suggests that COO construct can be broadly understood and decomposed from a single measure to a multidimensional construct. For example, country-of-design(COD) and country-of-parts(COP) evaluations affect consumer perceptions of product quality. In the present research, we investigate the relationship among place image, POO evaluations, and consumers` purchase intentions of the regional product. Especially, we will consider the POO evaluations, giving a highlight on the place-of-parts(hereafter POP) for the regional product. To explain how POP evaluations create purchase intentions of the regional product, we suggest the role of both perceived value and perceived risk. Specifically, this study explains how both perceived value and perceived risk can mediate the effects of POP evaluations on purchase intentions of the regional product(apple-wine). We also suggest that adding place image is needed to consider different effects on purchase intentions. The present study considers place image as an antecedent of consumers` POP evaluations. It also considers the direct relationship between place image and purchase intentions of the regional product. To test the hypotheses, we took a survey with 245 adult consumers. Apple-wine was selected for the study because wine consumers are highly influenced by wine attributes such as brand and producers. POO information also could be one of the most important factors influencing wine consumption. We established the following hypotheses. H 1.1: Consumers` cognitive associations for the place(place image) have a positive relationship with POP evaluations. H 1.2: Consumers` affective associations for the place(place image) have a positive relationship with POP evaluations. H 2.1: Consumers` cognitive associations for the place(place image) have a positive relationship with purchase intentions of the regional product. H 2.1: Consumers` affective associations for the place(place image) have a positive relationship with purchase intentions of the regional product. H 3.1: Consumers` POP evaluations have a positive relationship with perceived value of the regional product. H 3.2: Consumers` perceived value has a positive relationship with purchase intentions of the regional product. H 3.3: Consumers` POP evaluations have a negative relationship with perceived risk of the regional product. H 3.4: Consumers` perceived risk has a negative relationship with purchase intentions of the regional product. H 4: Consumers` POP evaluations have a positive relationship with purchase intentions of the regional product. The results of measurement model indicate that the across construct confirmatory factor analysis provided an acceptable fit to the data. We tested the proposed conceptual model using structural equation modeling. The results also indicate that the data fit our conceptual model acceptably. The results show that both cognitive and affective place image have influence on POP evaluations in the positive direction. However, place image has no direct effect on purchase intentions. Meanwhile, POP evaluations can also have a positive direct influence on purchase intentions. This study also found that POP evaluations increase purchase intentions, mediated by customers` perceived value and perceived risk. Perceived risk also has a negative relations with perceived value. This study extends the existing research stream on place marketing. Based on the COO related theories, the present study confirms that POP can be a key factor in terms of building consumers` positive attitude for the regional products. This study also offers insight in to understanding of marketing strategy for the regional products. Specifically, results provide support for the contention that the application of place image and product-related origin informations is an effective way to increase the regional product`s marketing performance.