http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
문화적 차이가 이동전화의 확산에 미치는 영향에 관한 연구
김성중(Sungjoong Kim),신동희(Dong-hee Shin) 한국언론학회 2011 한국언론학보 Vol.55 No.1
The current study examines cross-national diffusion of mobile telephony focusing on the influences of national culture. The analysis is carried out in two-steps; in the first step, logistic model was employed to estimate parameter values of market potential and the rate of acceptance, which represents diffusion speed. The factors determining variations of these parameter estimates across countries were examined in the second step. For this purpose, regression analyses were carried out in order to investigate the effects of economic, cultural, and social factors. The authors use Hofstede’s multidimensional approach to culture to investigate the effect of national culture. The analysis find supports of relationship between national culture and diffusion of mobile telephony. In addition, it is found that women's socio-economic status has a significant effect on both market potential and speed of diffusion in mobile telephony diffusion. The authors discuss implications of the results and make suggestion for future studies.