가고파국화축제의 관광상품화 개발 방안에 관한 연구

고호석 ( Ho Seok Ko ) 한국이벤트컨벤션학회 2013 이벤트 컨벤션 연구 Vol.9 No.1

This paper is study about Development Strategy of Tourism Commercialization for the Gagopa Chrysanthemum Festival. Recently the local adminstration concerns a lot about economical effect of festival making various efforts to increase the scope of present festivities and develop new aspects of festivities. Local festival is regarded as the symbol of the local community`s dynamism. Cultural events or festivals became important as an instrument for the mobilization of tourism and the promotion of the local economy. Festival is one of the most attractive tourism resources like cultural vestiges, natural attractions. Many tourist participate this special events to get enjoyment and interests. The local adminstration consider festival as potential tools for community developments, attracting crowds, creating new forms of entertainments, achieving educational objectives, preserving culture and raising money.

패밀리레스토랑 종업원의 임파워먼트가 직무만족, 조직몰입과 이직의도에 미치는 영향

고호석 ( Ho Seok Ko ),강인원 ( In Won Kang ) 한국항공경영학회 2010 한국항공경영학회지 Vol.8 No.3

The purpose of this study was to effects of empowerment conceived by family restaurant employees on job satisfaction, organizational commitment and turnover intention. In this study 200 respondents who worked at family restaurant were selected using purposive sampling method and finally 175 data were practically sampled. For the data analysis SPSS for Windows 12.0 and AMOS 5.0 statistical package were utilized and all the statistical significance levels were set at α=.05. In verifying goodness-of-fit of the research model which clarify structural relationship between job satisfaction, organizational commitment and turnover intention, RMSEA(Root Mean Square Error of Approximation), GFI(Goodness-of-Fit Index), AGFI(Adjusted Goodness-of-FIt Index) and CFI(Comparative Fit Index) satisfied the conditions. Therefore, the research model verified goodness-of-fit in conclusion. The results of this study contain the follows: First, employee`s empowerment positively affects job satisfaction and organizational commitment, but then negatively turnover intention. Second, employee`s job satisfaction and organizational commitment have an negative influence on the turnover intention.

해양관광지의 SNS 마케팅 특성이 관광지이미지와 행동의도에 미치는 영향

고호석(Ho-Seok Ko) 한국해양비즈니스학회 2020 해양비즈니스 Vol.- No.47

This study statistically analyzed the impact of social marketing s SNS marketing characteristics recognized by tourists visiting Fukuoka (Nagasaki, Shimonoseki), a Japanese leading marine tourist destination, on tourist image and behavior. A total of 250 surveys were conducted to achieve the purpose of the research by using convenience sampling out of the non-probability sampling method. The survey was conducted for about 2 weeks from August 10, 2020, to August 23, 2020, after Briefly explaining the purpose of the survey to the subjects. 235 valid surveys were used excluding 15 unscrupulous responses. As a result of the study, first, it was found that SNS characteristics in a marine tourist destination(information serviceability, reliability, interaction) have a significant positive (+) effect on the tourist image, but entertainment had no statistical significance on the tourist image. Second, it was found that the tourist image has a significant positive (+) effect on behavioral intentions.

호텔종사원의 리더십 유형이 조직몰입, 조직시민행동에 미치는 영향

고호석(Ho-Seok Ko),이준엽(Jun-Yup Lee) 한국콘텐츠학회 2009 한국콘텐츠학회논문지 Vol.9 No.9

본 연구에서는 거래적?변혁적 리더십 유형과 조직몰입, 조직시민행동과의 관계를 살펴보고 조직몰입이 조직시민행동에 어떠한 영향을 미치는가를 분석하여 조직시민행동을 증가시킬 수 있는 방안을 모색하는데 연구의 목적이 있다. 본 연구의 표본 추출은 부산지역에 소재하는 7개 특급호텔의 종사원을 대상으로 하여 각 호텔별 근무부서에 있어서 한 호텔 한 근무부서에 집중되지 않도록 할당표본추출 방법을 통해 이루어졌으며, 통계분석방법은 AMOS 5.0과 Spsswin 12.0 통계패키지를 이용하였다. 분석결과 첫째, 호텔종사원의 변혁적 리더십은 조직몰입과 조직시민행동에 긍정적인 영향을 미쳤다. 둘째, 거래적 리더십은 조직몰입에는 긍정적인 영향을 미쳤으나 조직시민행동에는 부정적인 영향을 미치는것으로 나타났다. 셋째, 조직몰입은 조직시민행동에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로, 본 연구의 한계점과 향후 연구방향에 대해서 제시하였다. The Purpose of this study was to find the effect of Hotel employees transformational leadership and transactional leadership on member's organizational commitment and organization citizenship behavior. Survey was carried out among employees at deluxe hotels located in Busan region. Spsswin 12.0 and Amos 5.0 statistical package were used for further analysis. The conclusions were as follows: Firstly, transformational leadership had directly positive effect on organizational commitment and organization citizenship behavior. Secondly, transactional leadership had directly positive effect on organizational commitment and negative effect on organization citizenship behavior. Thirdly, organizational commitment had directly positive effect on organization citizenship behavior. Finally, The practical implications of the findings and suggestions for future research were discussed.

연구논문 : 메가이벤트 이미지에 따른 선호도 차이 분석에 관한 연구 -"2004 광주 비엔날레", "2004 부산 비엔날레"를 중심으로-

고호석 ( Ho Seok Ko ) 대한관광경영학회 2006 觀光硏究 Vol.21 No.2

‘2004 부산 국제영화제’ 방문객 이미지가 만족도와 재방문의사에 미치는 영향에 관한 연구

고호석(Ko Ho-Seok) 한국마케팅과학회 2005 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-

  The purpose of this study is three fold: (1) to explore the image of visitors attending "2004 Busan International Film Festival; (2) to investigate any significant effects of image dimensions on visitors" satisfaction and revisit intention to others; and (3) to examine any significant relationships between image dimensions and demographic variables.<BR>  The results show that six dimensions of image were derived from nineteen image attributes, using a factor analysis. A correspondence analysis indicates that statistically significant relationships existed between some of image factors with respect to the demographic variables of age and income. A regression analyses also indicate that most of image factors had significant impact on visitors" satisfaction and revisit intention to others. The findings of this study will provide event and festival managers with useful implications in planning the effective event programs.

지역문화축제 관광객의 선택속성이 재방문의사에 미치는 영향

고호석(Ko, Ho-Seok) 한국문화관광학회 2005 문화관광연구 Vol.7 No.1

To study the determined attributes of Silla Cultural Festival and behavioral features of participants, this study segmented those regional festivals through the benefits and investigated the participants’ preference. The purpose of this study is to inform the findings of this empirical research to the organizations of festival, to establish the festival policies and to be a platform of further regional festival research. This study also examines any significant differences in festival choice attributes factors with respect to revisit intention using a multiple regression. For this end, choice attributes items were factor analyzed using the principal component method and varimax rotation procedure in order to delineate underlying dimensions of importance associated with the Silla Cultural Festival, respectively. The results of the factor analysis show that 19 choice attributes were classified as six dimensions of Silla Cultural Festival. And multiple regression analysis indicate that three of all choice attributes factors were statistically significant with revisit intension. The results of the correspondence analysis also indicate that some choice attributes factors were related to demographic variables.

해양관광객의 추구편익, 지각된 가치, 만족도, 전환의도와의 관계연구

고호석(Ho-Seok Ko) 한국해양비즈니스학회 2010 해양비즈니스 Vol.- No.17

This study aims to examine effect of benefit sought, perceived value, satisfaction and switching intention. A total of 300 questionnaires were distributed over tourist sites in the region, that is, namhae-gun, tongyeong-city, geoje city and 281 were collected. Of those, 272 questionnaires were used for data analyses except for some with missing values(or quality). For statistical data handling, SPSS 14.0 and AMOS 5.0 were used on an exploratory factor analysis, reliability analysis, correlation analysis, second-order factor analysis and a path analysis. The findings from the study suggest the following: First, the benefit sought of marine tourists positively affects on perceived value. Second, the benefit sought of marine tourists positively affects on satisfaction. Third, the perceived value of marine tourists positively affects on satisfaction. Fourth, the perceived value of marine tourists does not affect on switching intention. Finally, satisfaction of marine tourists positively affects on switching intention. These results show that distinguished development and maintenance of the private sectors are necessary for activating marine tourism and changes of administrative structure through correct improvement about marine tourism industry as well as legal and investment are also required.

추구편익에 따른 지역축제 시장세분화에 관한 연구

고호석(Ko Ho-Seok),강만호(Kang Man-Ho) 한국외식산업학회 2006 한국외식산업학회지 Vol.2 No.2

호텔종사원의 조직분위기가 임파워먼트, 직무만족, 조직몰입에 미치는 영향에 관한 연구 -경주/울산지역 특급호텔 종사원을 대상으로

고호석 ( Ho Seok Ko ),오재경 ( Jae Kyung Oh ) 한국항공경영학회 2009 한국항공경영학회지 Vol.7 No.2

The purpose of this study was to investigate the casual relationship among organizational climate, empowerment, job satisfaction and that secondary Hotel Employees`. 295 data were used for analysis(9 deluxe hotels employees in Gyeongju and Ulsan). The analysis method utilized for testing the hypotheses was structual equation modeling through Spsswin Ver 12.0 and Amos 5.0 program. Study result are as follows: the relations Organizational Climate to empowerment, organizational climate to organization commitment and job satisfaction, empowerment factors to organization commitment, job satisfaction to organization commitment are directly positive(+) influence respectively. Direction for future research were suggested.