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      • KCI등재

        의복구매시 소비자가 지각하는 가격 (제1보) : 의복가격 차원의 타당성 검증 Testing the Validity of Dimensions of Clothing Price

        진병호 한국의류학회 1998 한국의류학회지 Vol.22 No.3

        Price, one of the marketing 4p's, is a key decision variable affecting market share and the profitability of individual products. For consumers, since price is almost always known to and can be compared, it is one of the most important criteria when they make a purchase decision making. With the consumers' increasing consciousness for price due to economic recession, and the saturation of domestic apparel market, it is expected that the effect of price on consumers' decision making would be greater than ever. This study, the first in two part series, focuses on testing the validity of dimensions of clothing price using Lichtenstein et. al. (1993)'s suggestion. In addition, the effect of demographic variables on the perception of each price dimension was investigated. The subjects were 264 college students living in Seoul, Korea. The data were collected by self -administered questionnaires and analyzed by t-test, ANOVA, regression analysis and Lisrel confirmatory factor analysis. The result supported Lichtenstein et. al. (1993)'s suggestion. That is, consumers' perception of clothing price is not uni-dimensional, but has six dimensions: sale proneness, price mavenism, value consciousness, price consciousness, price -quality schema and prestige sensitivity. Demographic variables partially effect on the consumers' perception of each clothing price dimension. The level of monthly pocket money, however, has influence on all price dimensions. Based on these results, marketing implications for apparel manufacturers were suggested.

      • SCOPUSSCIEKCI등재

        척추인대골화증

        진병호,김영수 대한신경외과학회 1991 Journal of Korean neurosurgical society Vol.20 No.10-11

        This authors reviewed the rediographs of 20,057 patients with spinal radiculomyelopathy from April 1983 to August 1990. The incidence and distribtion of the ossifications of the spinal ligaments were analized as followings. 1) The overall incidence of spinal ligaments ossification was 3.6% among 20,057 patients. 2) The most frequently occurs at lumbar area(67.1%), and then cervical(27.5%) thoracic (0.4%) area as in orders. 3) The OPLL was most common type(2.19%) of these spinal ligaments ossification, and then OALL(0.7%), OLF(0.24%) as in orders. 4) OPLL ① OPLL was most frequent at lumbar area(58.6%) and then cervical(37.0%), thoracic(0.4%) area as in orders. ② The cervical OPLL was commonly found at C5 & C6 area and morphologically, the multiple segmented type was most common then continuous type, mixed type and single segmented type in orders. ③ The multiple segmented type was more frequently found at upper cervical area, but the continuous type was more frequent at lower cervical area. 5) OALL ① OALL was most frequent at lumbar area(86.0%) but thoracic(1.4%) and cervecal area(5.3%) were relatively low in frequency. ② Of the lumbar OALL, the L4/5 area was most frequent site(37.8%) but the L3/4(25.3%) and L5/S1 area(24.5%) also had relatively high occurance rate. 6) OLF ① OLF was most frequent at lumbar area(92.7%), but the incidence of OLF was relatively rare at cervical(2.1%) and thoracic area(5.2%) ② Of the lumbar OLF, the L4/5 area was most common site(33.1%), but L5/S1 area had also high occurance rate(27.2%)

      • KCI등재

        Dimensions of Experiential Value: Is it the same across Retail Channels?

        진병호,이용기,권순홍 한국마케팅과학회 2007 마케팅과학연구 Vol.17 No.4

        Purpose: While empirical importance of dimensionality of perceived value is widely accepted, our understanding of experiential value dimensions in other retail channels and other cultures has not been explicitly tested. This study attempted to determine if the dimensions of experiential value scale (EVS) by Mathwick, Malhotra, and Rigdon (2001) identified in US catalog and Internet contexts could be applied in other international markets (South Korea) and in other retail channels (department store versus Internet shopping mall). Methodology/Approach: Two data sets, one from 220 department store shoppers and the other from 359 Internet shopping mall shoppers, were analyzed. Findings: Confirmatory factor analysis confirmed four different EVS dimensions by retail channels. Overall, entertainment and intrinsic enjoyment values were found to be more important in department store while economic and efficiency value dimensions were interpreted critical in Internet shopping mall context. Visual appeal aspect constitutes distinct value dimension in two channels. Practical Implications: One separate dimension of time efficiency in Internet shopping mall suggests that more efficient web design and functions that can save time and promote convenience are needed to better accommodate their customers. Internet has heavily relied on traditional attributes, such as factual information, price comparability, and brand name reliance. However, this study suggests that Internet shopping mall retailer should offer visual diversion and stimulation just as brick and mortar shopping malls do.Originality /Value of Paper: Although the research findings must be viewed as tentative because the results are from one country, they provide a rich basis for further understanding the dimensions of experiential value in other international markets and other retail channels. Category: Research Paper

      • KCI등재
      • KCI등재

        How Are Born Globals Different from Non-Born Global Firms? Evidence from Korean Small- and Medium-Sized Enterprises

        진병호,우홍주,정재은 한국무역학회 2015 Journal of Korea trade Vol.19 No.3

        Born global (BG) firms internationalize rapidly at or near their inception to the world’s multiple lead markets such as the US and Europe, which contrasts with the classic internationalization theory (i.e., Stage model) that views internationalization as a gradual process. Most BG studies focus on describing BGs and why firms choose rapid internationalization has yet to be sufficiently addressed. This study was designed to understand what factors are related to BG among Korean small- and medium-sized enterprises (SMEs). Bounded by the liability of smallness, SMEs are deficient in financial and human resources, which are typically known as inhibitors of internationalization. Nonetheless, some SMEs internationalize rapidly at or near founding beyond the home continent and become BGs. In order to clearly identify factors related to BGs, two groups (BGs versus Non-BGs) were predicted by eight potential BG related factors. Analyses of 480 survey data collected from Korean SMEs nationwide revealed that among the eight BG related factors, five are found to be significant. That is, Korean SMEs with high entrepreneurial proclivity, highly unique product development, high R&D investment, less foreign network and export consumer products were discovered to be BGs. The findings of this study contribute to advancing BG theories in that, it provides empirical evidence that clearly articulates the “why rapid” aspect of BGs.

      • KCI등재

        의복구매시 소비자가 지각하는 가격 (제2보) : 제품관여와 소비자 지식이 의복가격의 각 차원 지각에 미치는 영향 The Effect of Product Involvement and Consumer Knowledge on the Perceptions of Each Dimension of Clothing Price

        진병호 한국의류학회 1998 한국의류학회지 Vol.22 No.5

        This study, the second in two part series, focuses on effect of product involvement and consumer knowledge on consumers' perceptions of six dimensions of clothing price: price-quality schema, prestige sensitivity, sale proneness, price mavenism, value consciousness, and price consciousness. Additionally, correlation between product involvement and consumer knowledge was examined. Multi-item measures of six dimensions of price, product involvement, and consumer knowledge were included in the questionnaires. The subjects were 264 college students living in Seoul, Korea. The data were collected by self-administered questionnaires and analyzed by factor analysis, regression analysis, and correlation analysis using SPSS PC. In addition, two focus group interviews were conducted to obtain qualitative data for the result interpretation. Results of this study showed that the degree of consumers' product involvement significantly affects consumers' perceptions of each price dimension except price consciousness dimension. Consumers' knowledge about clothing has a significant effect on consumers' perceptions of all price dimensions. Dimensions of product involvement and consumer knowledge were partially correlated. Marketing implications based on these results were suggested.

      • KCI등재

        원환 설치에 의한 원형교각 주위의 수리특성변화

        진병호,심우배,송재우,Jin, Byoung-Ho,Sim, Ou-Bae,Song, Jai-Woo 한국방재학회 2003 한국방재학회논문집 Vol.3 No.2

        본 연구에서는 수리모형실험을 통하여 원환 설치 전 후 교각 주위의 수리특성을 분석하였다. 하천 흐름에서 교각 전 후의 수위 변화를 분석한 결과, 교각 전면부에서 원환 설치 전 후의 수위차는 약 0.2cm, 교각 후면부에서 원환 설치 전 후의 수위차는 약 0.1cm로 거의 변화가 없었다. 따라서, 원환이 하천 흐름에 장애가 되지 않는 것으로 판단되었다. 또한, 교각 전 후의 유속 변화를 분석한 결과, 교각 전 후면부에서 원환 설치 전 후의 흐름방향 유속(u)과 횡방향 유속(v)은 변화를 보이지 않았으며, 교각 전면부에서 연직방향 유속(w)은 수심비(y/D)가 0.33인 지점에서 약 16.72% 최대감소효과를 나타냈으며, 교각 후면부에서 연직방향 유속(w)은 수심비(y/D)가 0.67인 지점에서 약 15.83% 최대감소효과를 나타내었다. 원환을 설치했을 경우 교각 주위에서 세굴을 일으키는 하강류의 발생을 억제함으로써 국부세굴심을 감소시킬 수 있을 것으로 판단되었다. In this study, hydraulic characteristics around bridge piers were analyzed with and without collar through a hydraulic model experiment. The analysis of stage variation in front and back side of pier showed that collar installation did not function as obstacle to the stream flow. Little variation of water level between front and back sides of pier was observed before and after collar installation(0.2cm in front side and 0.1cm in back side of pier). Also, result that analyze velocity variation in front and back side of pier, lateral velocity(u) and transverse(v) before and after collar installation exhibited no alteration in the front and back side of pier. About 16.72% and 15.83% of vertical velocities(w) were reduced for the condition of y/d=0.33 in the front side of pier and y/d=0.67 in the back side of pier, respectively. This experimental results suggest that the collar installation around pier can minimize the local scouring depth by preventing the downflow that cause the pier scour.

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