Survey of Interest in Korean Traditional Medical Tourism among Japanese Tourists

이정만,손창규 대한한의학회 2012 대한한의학회지 Vol.33 No.4

Objectives: This study was purposed to gain basic information for design of medical tourism for Japanese tourists using traditional Korean medicine (KTM). Methods: A questionnaire regarding Korean traditional medical tourism was administered to Japanese tourists. 224 valid responses were selected, and their awareness of KTM, preferred subject and decision factors for participation in Korea traditional medical tourism were analyzed by SPSS 19.0 version. Results: 23.6% of surveyees gave a positive answer on interest in medical tourism of KTM and 44.6% showed a middle degree. The most preferred subject was medical check-up followed by skin aesthetics, orthopedics and gynecology. Communication, medical skill level, hospital facilities and medical expenses were indicated as the important factor for participation's decision on KTM-based medical tourism. Conclusions: KTM-based medical tourism could be a driving motor of medical tourism in Korea. The medical check & skin care associated medical services are recommended, and the public relationship for awareness of KTM supported by government is strongly required for acquisition of Japanese tourists. Objectives: This study was purposed to gain basic information for design of medical tourism for Japanese tourists using traditional Korean medicine (KTM). Methods: A questionnaire regarding Korean traditional medical tourism was administered to Japanese tourists. 224 valid responses were selected, and their awareness of KTM, preferred subject and decision factors for participation in Korea traditional medical tourism were analyzed by SPSS 19.0 version. Results: 23.6% of surveyees gave a positive answer on interest in medical tourism of KTM and 44.6% showed a middle degree. The most preferred subject was medical check-up followed by skin aesthetics, orthopedics and gynecology. Communication, medical skill level, hospital facilities and medical expenses were indicated as the important factor for participation's decision on KTM-based medical tourism. Conclusions: KTM-based medical tourism could be a driving motor of medical tourism in Korea. The medical check & skin care associated medical services are recommended, and the public relationship for awareness of KTM supported by government is strongly required for acquisition of Japanese tourists.

중국 유학생의 한국의료관광과 한류문화 인식이 추천의도에 미치는 영향

서상윤 ( Seo Sang Yun ),김순자 ( Kim Soon Ja ) 경희대학교 경영연구원 2016 의료경영학연구 Vol.10 No.3

This study was intended to investigate the extent to which the perception of Korean medical tourism and Korean culture have impact on the intention to recommend for the Korean medical tourism. We also examined the moderating effect of relative importance between medical service and tourism on the intention to visit and recommend to the Korean medical tourism. We conducted to investigate the perception of Korea medical tourism services for Chinese visitors staying in Korea. The impact of awareness and concern about Korean culture and Korea medical tourism on the intention to visit and recommend was examined using multiple regression analysis. The result showed that the relative importance between medical service and tourism attraction moderated the influence of perception of Korean tourism service on the intention to visit for medical tourism in Korea. In addition, the relative importance between medical service and tourism attraction moderated the influence of participation to Korean culture on intention to visit for medical tourism in Korea. Therefore, the result of this study emphasizes that we need to develop not only the medical service but also the attractive Korean culture resources for Korean medical tourism.

중국 유학생의 한국의료관광과 한류문화인식이 추천의도에 미치는 영향

서상윤,김순자 경희대학교 경영연구원 2016 의료경영학연구 Vol.2 No.1

This study was intended to investigate the extent to which the perception of Korean medical tourism and Korean culture have impact on the intention to recommend for the Korean medical tourism. We also examined the moderating effect of relative importance between medical service and tourism on the intention to visit and recommend to the Korean medical tourism. We conducted to investigate the perception of Korea medical tourism services for Chinese visitors staying in Korea. The impact of awareness and concern about Korean culture and Korea medical tourism on the intention to visit and recommend was examined using multiple regression analysis. The result showed that the relative importance between medical service and tourism attraction moderated the influence of perception of Korean tourism service on the intention to visit for medical tourism in Korea. In addition, the relative importance between medical service and tourism attraction moderated the influence of participation to Korean culture on intention to visit for medical tourism in Korea. Therefore, the result of this study emphasizes that we need to develop not only the medical service but also the attractive Korean culture resources for Korean medical tourism.

의료관광 활성화 요인 도출을 위한 전문가 대상 델파이 분석

김대건,김원식 한국이벤트컨벤션학회 2020 이벤트 컨벤션 연구 Vol.16 No.2

Purpose - Medical tourism refers to an industry in which medical services and tourism services are converged, and medical tourists visiting other countries to receive high-quality medical services are continuously increasing. Therefore, this study aims to derive medical tourism activities through Delphi techniques in terms of selection factors and customer satisfaction. Design, Data, and Methodology - For the Delphi survey, a panel of 15 experts, including the head of a medical institution (11 people) and a researcher from an institution in charge of medical tourism (4 people), were selected. First, six variables were selected through prior research, and four variables were additionally selected by collecting opinions from expert panelists. However, the study was conducted with a total of 9 variables, excluding one variable that experts determined was not suitable. Results - As a result of the Delphi survey, a total of 9 variables were used in this study, and content validity for the 1st and 2nd Delphi investigations was found to be no problem. Purpose - Medical tourism refers to an industry in which medical services and tourism services are converged, and medical tourists visiting other countries to receive high-quality medical services are continuously increasing. Therefore, this study aims to derive medical tourism activities through Delphi techniques in terms of selection factors and customer satisfaction. Design, Data, and Methodology - For the Delphi survey, a panel of 15 experts, including the head of a medical institution (11 people) and a researcher from an institution in charge of medical tourism (4 people), were selected. First, six variables were selected through prior research, and four variables were additionally selected by collecting opinions from expert panelists. However, the study was conducted with a total of 9 variables, excluding one variable that experts determined was not suitable. Results - As a result of the Delphi survey, a total of 9 variables were used in this study, and content validity for the 1st and 2nd Delphi investigations was found to be no problem. Also, it was confirmed that there was no problem in the convergence and stability of expert opinion on variables. This means that the opinions of experts agree on the factors that promote medical tourism. Conclusions - The panel of 15 experts on the 9 variables suggested for facilitating medical tourism was generally agreed. Therefore, it is judged that these variables can be used as an important factor in promoting various projects for actual medical tourism.

한국 미용의료관광 선택 속성 차이에 관한 연구

이주현 ( Lee Joo-hyun ) 한국컨벤션학회 2016 MICE관광연구 Vol.16 No.4

Medical tourism, especially relating to beauty medical surgery is one of the fastest growing industries and relatively powerful market in tourism perspective of Korea. Most previous studies focused much on identifying the service quality of medical tourism and factors affecting satisfaction of medical tourism. The purpose of this paper was to examine distinctive influences of several determinants on medical tourists` demand for visiting Korea. Exploratory factor analysis of principal component analysis was conducted to identify important motivational factors (beauty medical quality, tourism attractiveness, cost and accessibility, beauty medical support service, external environment), together with one-way ANOVA to reveal how the 5 factors of beauty medical tourism vary according to the nations of visitors for medical tourism. Based on the results, this study provides both academical and empirical implication. The paper develops specific beauty medical tourism in terms of theoretical implication. A clear definition and classification of beauty medical tourism are relatively new attempt in the theory of medical tourism that has never been researched before. It appears that practitioners would satisfy customers` needs by identifying which attributes are influencing the customers` decision in specific beauty medical tourism market.

일부지역 보건·관광계열 대학생들의 의료관광산업에 대한 인식 및 지식, 태도 차이에 관한 분석

박은영,문원숙 대한통합의학회 2019 대한통합의학회지 Vol.7 No.4

Purpose : The study was conducted to analyze the differences in perceptions, attitudes, and knowledge of health tourism students' medical tourism industry as a basic data for improving the curriculum for human resource development that can be activated by the medical tourism industry. Methods : The questionnaires were directly distributed and retrieved from 394 university students attending 4 year college health department and tourism department of some regions (IRB approval number, KW-2017-05). The questionnaire used the Likert 5-point scale to analyze differences in perceptions, attitudes, and knowledge levels in the medical tourism industry. Independent sample t tests were conducted to examine the differences in perceptions, attitudes, and knowledge about the medical tourism industry between the two groups. Results : Results obtained from this study are as follows. 1. Differences in perceptions of the medical tourism industry were 3.44 points for health and 3.45 points for tourism (p<.05). 2. The difference in attitude level was 2.28 for health and 2.79 for tourism. And that tourism has a high perception and attitude. The knowledge of medical tourism industry was 5.93 in health department and 7.11 in sight tourism, and the tourism sector was significantly higher (p<.001). 3. As a result of analysis on attitudes, interest, direct and indirect experience, practical knowledge acquisition, and development possibility were all statistically significant. 4. 98.6 % of the health students and 97.8 % of the tourism students did not obtain the qualification for the qualification of the international medical tourism coordinator. However, in the future, respondents who answered that they have obtained the certificate of international medical tourism coordinator responded positively to 54.9 % of tourism department and 25.2 % of health department. Conclusion : A systematic education of the medical tourism industry will improve the level of human resource development in the medical tourism industry, including the acquisition of international medical tourism coordinator certification, as well as the level of medical tourism industry awareness, knowledge and attitude. 본 연구는 2017년 4월 ~ 2017년 9월까지 일부지역 4년제 대학교에 재학 중인 보건·관광계열 전공 대학생 394명을 대상으로, 국제의료관광코디네이터 자격증을 취득하기 위한 보건계열과 관광계열 학생들의 경남지역 의료관광산업에 대한 인식, 태도, 지식의 차이를 분석함으로써 지역의 경제성장발전의 중요한 부분이 될 의료관광산업의 인적자원 개발 활성화를 위한 기초 자료를 제공하고자 연구를 실시하였으며 다음과 같은 결과를 얻었다. 1. 의료관광산업 인식수준에 대한 분석결과는 두 계열의 전체 학생들이 5점 만점기준에서 보건계열 3.44점, 관광계열 3.45점의 보통이상의 인식도를 보여주었고, 의료관광인식수준 부문에서는 관심도가 통계적으로 유의한 차이를 보였다(p<.05). 2. 의료관광산업에 대한 지식은 15점 만점에서 전체점수는 보건계열이 5.93점 관광계열이 7.11점으로 나타났고 관광계열이 높게 나타났으며(p<.001), 지식수준에서는 관심도, 실무지식습득 영역에서 통계적으로 유의하였다(p<.05). 3. 태도에 대한 각 영역별 분석결과 관심도, 직·간접체험, 실무지식습득, 발전가능성 모두 통계적으로 유의한 것으로 나타났다(p<.05). 4. 국제의료관광코디네이터 자격증 여부는 보건계열 98.6%, 관광계열 97.8%가 자격증 취득이 없는 것으로 나타났다. 그러나 앞으로 국제의료관광 코디네이터자격증 취득여부의 응답에서는 관광계열 54.9%, 보건계열 25.2%로 나타났다. 따라서 의료관광산업 교육이 체계적으로 이루어져 의료관광산업 인식, 지식, 태도 수준뿐만 아니라 의료관광산업의 인적자원 개발 수준도 향상시킬 수 있도록 하는 것이 요구된다.

목적지 이미지와 의료관광 태도가 몽골인의 한국 의료관광 이용의도에 미치는 영향

이은주 ( Eun Joo Lee ),신택수 ( Taek Soo Shin ),진기남 ( Ki Nam Jin ) 한국보건행정학회 2014 보건행정학회지 Vol.24 No.4

Background: Over the last decade, medical tourism industry has grown in Korea. Especially the number of Mongolian medical tour-ists has increased rapidly. Therefore, the Mongolia is one of the targets for Korea medical tourism. The purpose of this study is to in-vestigate the effects of destination image and expected attributes of medical services on Mongolian`s intention to use Korean medi-cal tourism service. Methods: This study empirically collected survey data from Mongolian lived in Mongolia. The study analyzed the data using a PLS model. Results: Our results are as follows. First, the country image didn`t significantly have causal effects on expected medical service qual-ity and perceived risk. Second, tourism image (e.g., entertainment, economic feasibility, and local convenience) has significantly causal effects on expected medical service quality and perceived risk. However, tourist site as tourism image didn`t significantly have causal effects on expected medical service quality and perceived risk. Third, medical image made a statistically significant effect on expected medical service quality and perceived risk. Fourth, the expected medical service quality showed a significant effect on intention to use Korean medical tourism service. Fifth, the perceived risk of medical tourism showed a significant effect on the reliability of medi-cal tourism, but didn`t show a significant effect on the intention to use Korean medical tourism service. Finally, the reliability has a significant effect on the intention to use Korean medical tourism service. Conclusion: From our empirical results, this study concluded that as a strategy attracting Mongolian patients, it is more effective to strengthen Korean hospital image and tourism image than Korean country image.

의료관광 연구에서 관광학의 접근방법

오익근,이병숙 한국관광학회 2011 관광학연구 Vol.35 No.9

This study was to revisit the concept of medical tourism, to analyze tourism elements in medical tourism, and to suggest approaches for medical tourism research from the perspective of tourism science. A critical review of previous literature on medical tourism indicated that existing studies on medical tourism, both in the field of tourism sciences and medical sciences, did not closely examine diverse aspects of tourism elements in medical tourism. Based on the finding of this study, future research directions were provided to enhance the quality of medical tourism research in Korea. These areas include concept and scope of medical tourism, eligible sample, tourism elements to be included, research instrument, information release, communication, and cultural adaptation. This research concludes that tourism approach needs more tourism ingredients in medical tourism research. 본 연구의 목적은 의료관광의 개념을 조명하고, 의료관광에서의 관광요소를 분석하여 관광학에서의 의료관광 연구접근방식을 제시하는데 있다. 의료관광의 선행연구에서는 여행, 숙박, 음식, 쇼핑, 여가활동 등의 관광요소가 결여된 것이 특징이다. 이런 점은 의료학회지는 물론이고, 심지어 관광학술지에서도 매우 약하게 다루어졌다. 본 연구는 미래의 의료관광 연구방향을 제시하고 있다. 방법론적 측면에서 의료관광의 범위, 적합한 표본선정, 관광요소, 조사설계 등과 컨텐츠 측면에서 정보제공, 커뮤니케이션 방법, 그리고 문화적응에 대한 접근방식을 제안하고 있다. 따라서 앞으로 관광학에서의 의료관광 연구는 보다 많은 관광요소가 포함되어야 한다,

의료관광 활성화 방안에 관한 연구

정형기(Jung, Hyung-Gi),홍규선(Hong, Kyu-Sun) 한국여행학회 2012 여행학연구 Vol.- No.33

The purpose of this study is providing the strategic development of medical tourism in Korea. The medical tourism market is tremendously developing in the world, Especially Korean Medical Tourism is on the way of paving the road of top country among Asian country. Medical Tourism will provide the wealthy and high yield at any circumstance. Also Nobody doubt that Medical Tourism is added value industry. We need to invest and develop the market of Medical Tourism. The solution of this study is as followings. The first, For the purpose of development of Medical Tourism, We have to drag the patients from Russia, Uzbekistan, China and Mongolia. That country people are coming for the medical and tour because of high quality of doctor and medical skill. Therefore our Government and general hospital should established the branch office for medical advertising. the second, Government have to support the hospital(western and oriental) and in bound travel agents with adequate funds and various policy in law. The third, General hospital and government ought to produce human resource of medical tourism field. The forth, Government should established the special organization in order to handle and control the medical tourism industry. Further more, Government have to make the Coordinating organization of medical struggling and arguments. As we mentioned the above, Medical Tourism is next high value industry in Korea. Medical Tourism is sure to contribute to the development of country in the near future.

융․복합 관광상품 소재로서 의료관광 활성화 방안

임형택 한국호텔관광학회 2009 호텔관광연구 Vol.11 No.3

Lately, many countries devote themselves to find ‘blue ocean’ in tourism industry through convergence of tourism and other industries. Thanks to these efforts, ‘Medical Tourism’ is being considered as one of the most important industrial sectors and is in centre of attention now. Medical tourism can be divided into two different forms: One is for patients with a serious illness seeking medical treatment abroad and the other is for individuals seeking health care tourism products which include medical check-ups, beauty treatments, cosmetic & plastic surgeries, recovery, etc. Recently, Korean government recognizes medical tourism industry as a higher value-added ‘New Growth Engine’ business, provides nurturing policy with dedicated governmental supports. A recent survey targeted to measure satisfaction of people who experienced medical treatment in Asian region shows that medical tourists value reliability of medical staffs and standard of their medical services above medical facilities. The result also indicates that Medical staffs’ good and kind service is the key factor in customer satisfaction. Therefore, medical institutions intend to proceed medical tourism business have to exert every efforts to provide suitable customer service for each of their foreign patients.