인터넷 의료광고의 규제방향에 대한 법적 검토

이경권 대한의료법학회 2008 의료법학 Vol.9 No.2

The contemporary age is a period of PR for the self. Regardless of how good the quality of goods or services offered is, if it is not made known to the buyers, a sell is impossible. As a result, the contemporary man is flooded with advertisements and is living in a time of over-saturated information. This is not much different in the medical services sector, as it too is experiencing an overflow of information due to the expansion of advertisement approaches to include not only the previous positive-method, but also the negative-method. In tandem, recent advancements in electronics and information technology has made possible a rapid increase in then number of internet advertisements. However, outmoded medical law, which was created to regulate newspapers and billboards, is still being applied to regulate today's modern medical advertisements. At the same time, collateral ordinances such as corrective statutes for signs and advertisements are not sufficient in providing the necessary regulatory countermeasures. In the midst of all this, as IPTV is scheduled to be broadcast nationwide starting next year, and with the market for search advertisements and internet advertisements annually growing at a rapid pace, it has become evermore urgent to come up with an adequate regulatory measure. Consequently, it is necessary to look into the possibility of restricting the medium and content of internet medical advertisements as well as realistic schemes for its realization. In particular, regulatory measures that take into consideration the special characteristics of internet advertisements should be found, and the necessity of an prior deliberation procedure and the likelihood of introducing a certification system should be examined.

인터넷 환경에서의 의료광고 규제제도 개선방안에 관한 연구

황성기(Sung Gi Hwang) 전북대학교 법학연구소 2016 法學硏究 Vol.48 No.-

헌법재판소는 2015년 12월 23일 의료법상의 의료광고 사전심의제도에 대해서 헌법이 금지하는 사전검열에 해당한다는 이유로 위헌결정을 내렸다. 의료광고 사전심의제도에 대한 헌법재판소의 위헌결정을 계기로 새로운 의료 및 인터넷 환경에 적합한 방향으로 의료광고 규제제도의 개선에 관한 논의가 이루어질 것으로 판단된다. 이 논문은 ‘인터넷의 특성을 고려한 의료광고 규제의 합리화’ 및 ‘자율규제의 도입’이라는 관점에서 의료광고 규제제도의 개선방안을 모색하는 것을 목적으로 한다. 이 논문이 제안하는 의료광고 규제제도의 개선방안은 다음과 같다. 첫째, 불법 의료광고에 대한 ‘통지 및 차단조치’(Notice & Take Down) 시스템의 도입을 고려할 필요가 있다. 이러한 통지 및 차단조치 시스템은 불법 의료광고의 유통을 신속하게 차단하기 위한 일종의 핫라인(hot line)으로서, 인터넷이라는 매체의 특성에 부합하는 매우 효율적인 장치가 될 수 있다. 둘째, 불법 의료광고에 대한 일반적 · 적극적 모니터링 의무를 당해 의료광고를 매개하는 광고매체사인 포털 등의 온라인서비스제공자(Online Service Provider)에게 부과하는 방식으로 규제시스템이 설계되어서는 안된다. 셋째, 향후의 의료광고 심의제도를 설계함에 있어서는 자율규제를 도입하여 행정기관에 의한 사후심의방식과 자율심의방식을 결합하는 형태로 전환될 필요가 있다. 여기에서 행정기관에 의한 사후심의는 모니터링방식의 사후심의를 의미하고, 자율심의는 ‘강제적 · 필요적’ 사전심의가 아닌 ‘비강제적 · 임의적’ 사전심의의 형태를 의미한다. The Korean Constitutional Court held that the prior review system of medical service advertisement by the Minister of Health and Welfare on the Medical Service Act is unconstitutional, because it is prior censorship which is banned by the Korean Constitution on December 23 in 2015. With the decision of the Korean Constitutional Court, a discussion on the improvement or reform of regulation system of medical service advertisement would start in the proper direction to the new medical and Internet environment. This study aims to find and propose the improvement plans of regulation system of medical service advertisement in a viewpoint of ‘rationalization of regulation of medical service advertisement considering the characteristic of the Internet’ and ‘introduction of self-regulation’. The improvement plans of regulation system of medical service advertisement are as follows. First, it is needed to introduce Notice & Take Down system on illegal medical service advertisement. This Notice & Take Down system is a kind of hot line to block circulation of illegal medical service advertisement quickly, and could be a very efficient system in correspondence with the characteristic of the Internet. Second, the regulation system should not be designed in such a way that the general and positive obligation to monitor illegal medical service advertisements is imposed on Online Service Providers which intermediate the illegal medical service advertisements. Third, it is needed to introduce self-regulation system and to combine post-review (monitoring) system by administrative agency and non-mandatory self prior review system by self-regulation body.

인터넷 의료광고사이트 이용자와 소비자 권리에 관한 연구

최양호(Choi Yang-Ho),한은경(Han Eun-Kyoung) 한국방송학회 2002 한국방송학보 Vol.16 No.3

최근에 인터넷 의료광고를 놓고 의사협회와 인터넷 광고사이트간에 공동구매 및 정보공개에 대한 논란이 있었다. 의사협회는 인터넷 사이트 우아넷의 공동구매를 통한 라식수술 할인등은 명백한 의료법 위반이라고 주장했다. 반면에 우아넷은 공동구매를 통해 소비자들에게 의료정보와 광고를 서비스한다고 주장했다. 소비자 주권주의 관련 선행연구를 토대로 소비자들은 의료서비스 공동구매와 일반 제품 및 서비스의 공동구매에 대해 어떤 태도를 지니고 있는 지 밝히고자 했다. 둘째, 소비자가 의료정보를 포함한 인터넷에 유포된 모든 상품ㆍ서비스 정보를 알아야 할 권리가 있는 지를 살펴보고자 했다. 조사결과, 소비자들은 일반 제품이나 서비스의 인터넷 공동구매와 특정 의료행위의 인터넷 공동구매를 신뢰성과 정보성측면에서는 거의 유사한 태도를 보이고 있으며, 다양한 의료 정보를 추구하고 있다는 것을 발견했다. 하지만 의료 인터넷 공동구매 경체성과 관련된 태도는 일반 인터넷 공동구매 속성과 유시한 점을 발견하지 못했다. 소비자 권리와 관련해서는 의료 인터넷 공동구매를 신뢰할 수 있고, 경제적으로 저렴하다면 라식수술등의 특정 의료 시술을 받을 수 있다고 소비자들은 인식하고 있으며, 의료단체가 의료 공동구매를 제한하는 것은 소비자의 권리를 침해하는 일이라는 태도를 보이고 있다. There has been a controversy between Korean Medical Association and online shopping site Wooa.net for the internet users getting a discount rate of Lasik operation from eye doctor through the internet joint medical shopping. Korean Medical Association(KMA) claims that Wooa.net′s medical discount rate for the internet users could be a clear violation of current medial law. On the other hand, Wooa.net regards medical joint, shopping thorough the internet as giving consumers an opportunity of medical information and advertising. Limited opportunity for the medical information to the consumers might result in violation of consumer rights. Based on consumerism this study attempts to find a relationship between internet joint shopping of medical services and of general product and services. In addition, the study attempts to find a relationship between internet joint shopping of medical services and the internet user′s perception of consumer′s rights. Data from a college student population were factor analyzed and perfomed correlation analysis. It was found that internet joint shopping of medical services was significantly correlated with internet joint shopping of general product and services. It was also found that internet joint showing of medical services was significantly correlated with the internet user′s perception of consumer′s rights. The findings suggest that consumers using the internet shopping site show almost similar perception of both purchasing medical services and general product and services with respect to reliability and informity.

e-Health Literacy 수준에 따른 인터넷 건강정보 신뢰도 및 인터넷 의료광고에 대한 태도

김지온 ( Kim Ji On ),박지경 ( Park Ji Kyeong ) 아시아문화학술원 2017 인문사회 21 Vol.8 No.4

본 연구는 보건의료정보관리 전공 대학생 321명을 대상으로 e-Health Literacy 수준에 따른 인터넷 건강정보 신뢰도 및 인터넷 의료광고에 대한 태도의 상관관계를 파악하기 위하여 수행되었다. 연구도구는 구조화된 설문지를 사용하였다. 연구결과는 다음과 같다. 첫째, e-Health Literacy 수준은 3.51점이며, 여자보다 남자가 더 높았다. 둘째, 인터넷 건강정보 신뢰도는 3.23점이며, 여자보다 남자가 더 높았으며, 다른 학년에 비해 3학년이 가장 높았다. 셋째, 인터넷 의료광고에 대한 태도는 평균 3.07점이며, 세부항목 중에서 이해도, 몰입도, 신뢰도, 관심도 순으로 높았으며, 다른 학년에 비해 1학년이 가장 높았다. 넷째, e-Health Literacy 수준은 인터넷 건강정보 신뢰도와 인터넷 의료광고에 대한 태도와 양(+)의 상관관계를 가지는 것으로 나타났다. 따라서 e-Health Literacy 수준을 높여 양질의 건강정보를 획득할 수 있는 능력이 필요할 것으로 생각된다. 이상의 연구결과, e-Health Literacy 수준이 높을수록 인터넷 건강정보에 대한 신뢰도가 높았으며, 인터넷 의료광고에 대한 태도도 긍정적인 것으로 나타났다. 향후 e-Health Literacy 수준을 높이기 위한 교육의 개발과 적용이 필요할 것으로 생각된다. This study was conducted in order to grasp a correlation between the reliability of health information on the internet and the medical advertising`s attitude on the internet according to e-Health Literacy level in university students with a major in healthcare information management. The research tool used structured questionnaires. The findings are as follows. First, e-Health Literacy level stands at 3.51 points. Men were higher than women. Second, the reliability of health information on the internet comes to 3.23 points. Men were higher than women. Compared to other school years, junior was the highest. Third, the medical advertising`s attitude on the internet reaches 3.07 points on the average. Out of the detailed items, it was high in order of understanding, immersion, reliability and interest. Compared to other school years, freshman was the highest. Fourth, e-Health Literacy level was indicated to have a positive correlation with the reliability of health information on the internet and the medical advertising`s attitude on the internet. Accordingly, it is thought that the ability of acquiring health information in good quality will be needed by increasing e-Health Literacy level. It is considered that the development and application of education to raise the level of e-Health Literacy will be necessary in the future.

의료정보등에 관한 법적 고찰

김천수 대구대학교 법과대학 2001 대구법학 Vol.4 No.-

This paper is focused on the legal problems caused by the medical information and the suggestion for the legislation as a solution of the problems. It argues the legal restriction about some issues in supplying the medical information: who can supply it?: where should it be supplied?: how would its scope be?: and so on. It also refers to the legal liability in case of the defects included in the information supplied on the internet. Finally it touches on the medical advertisement, protection of the personal affairs, and remote medical treatment.

의료광고에 대한 법적 규율

정규원 ( Kyu Won Jung ) 한양대학교 법학연구소 2014 법학논총 Vol.31 No.3

Medical Advertisement is one of the important methods to get medical information and to help appropriate and free decision of patient. Also, it is a kind of activity of medical professionals to perform their jobs. However, medical practice has some different characteristics from other goods, very specialized activity, imbalance of information between medical professionals and patients, etc. Because of these characteristics, medical advertisement should be regulated. Historically, the method of regulation of medical advertisement had been done through positive model, that means ban of medical advertisement in principle and exceptional allow of medical advertisement. According to the basis of justification of medical practice changes, paternalism to autonomy, the method of regulation of medical advertisement has moved to negative model, allow in principle and exceptional ban. Even though the change of regulation model, there have been hot debates surrounding medical advertisement, because of the limits of allowance and criminal punishment. In this article, I discussed the current Acts and cases which are relevant to medical advertisement and proposed some standards and framework of regulation of medical advertisement.