레스토랑 선택속성과 대기시간에 따른 고객감정이 재방문의도에 미치는 영향 = Effectiveness of Restaurant Attributes and Consumer Emotions regarding Waiting Time on Revisit Intention

다국어 초록 (Multilingual Abstract)

The purpose of this study is to measure the effect of customers’ waiting time on their revisit intention through theiremotion. Also this study assessed the effect of restaurant selection attributes on consumers’ revisit intention in Korea. Thisstudy used experimental scenario questionnaires for collecting data. Frequency analysis, Cronbach’s alpha, correlation, ttestsand multiple regression analysis were assessed using SPSS. Customers preferred taste, sanitation and service whenselecting a restaurant to dine out. The results of this study found that there were no significant differences between positiveand negative emotions due to waiting time. Findings of this study suggested that waiting time, convenience, nutritionalvalue, and emotion influenced consumers’ revisit intention. Therefore, reducing waiting time and providing proper servicewill help consumers have positive emotions to return to dine at a restaurant.

참고문헌 (Reference)

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