농촌지도사업의 콜센터 운용효과 분석 = An Impact Analysis of Call System of Agricultural Extension Services in Korea

다국어 초록 (Multilingual Abstract)

The objective of the study was to evaluate the impact of the Call System of
agricultural extension services in Korea. The respondents were satisfied on the
speedy solution (74.5%), consultation (88.4%), and accessibility (79.7%) of
the call system. However, satisfaction of farmers on in-depth consultation was
higher (74.3%) than the satisfaction rated by the public servants of RDA
(48.9%). Both groups replied positively (70.4%) on the need for expansion of
the call system. The analyses of the results leads to a conclusion that there is a
need to increase marketing on the importance of RDA’s Call System to
customers of agricultural extension and to improve accessibility through
expansion of the system in other areas. These could solve the decreasing
number of extension professionals and improve the quality and efficiency of
extension services. These analyses may be useful as bases for a nationwide Call
System that connects the center with other districts and for planning a
renovation of information-oriented agricultural extension services. The issue that
needs improvement is to abandon the grounds of agricultural technology
information provider and respond to the customers’ needs efficiently by building
an established Call System which can minimize the side effect of the trends of
reforming and downsizing the organization. It is needed to develop a unified
management Call System of agricultural technology information that could
provide real-time information, and database the results simultaneously for use
as feedback to the Rural Development Programs. Related laws and policies need
to be improved to establish a nationwide information network that maximizes the
current network in agricultural regions to spread information, to provide
institutional support, and to encourage development of training system and
research and development by concerned institutes.

다국어 초록 (Multilingual Abstract)

The objective of the study was to evaluate the impact of the Call System of
agricultural extension services in Korea. The respondents were satisfied on the
speedy solution (74.5%), consultation (88.4%), and accessibility (79.7%) of
the call system. However, satisfaction of farmers on in-depth consultation was
higher (74.3%) than the satisfaction rated by the public servants of RDA
(48.9%). Both groups replied positively (70.4%) on the need for expansion of
the call system. The analyses of the results leads to a conclusion that there is a
need to increase marketing on the importance of RDA’s Call System to
customers of agricultural extension and to improve accessibility through
expansion of the system in other areas. These could solve the decreasing
number of extension professionals and improve the quality and efficiency of
extension services. These analyses may be useful as bases for a nationwide Call
System that connects the center with other districts and for planning a
renovation of information-oriented agricultural extension services. The issue that
needs improvement is to abandon the grounds of agricultural technology
information provider and respond to the customers’ needs efficiently by building
an established Call System which can minimize the side effect of the trends of
reforming and downsizing the organization. It is needed to develop a unified
management Call System of agricultural technology information that could
provide real-time information, and database the results simultaneously for use
as feedback to the Rural Development Programs. Related laws and policies need
to be improved to establish a nationwide information network that maximizes the
current network in agricultural regions to spread information, to provide
institutional support, and to encourage development of training system and
research and development by concerned institutes.

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