조직문화와 전략지향성에 따른 고용브랜드가 조직의 효과성 및 경영성과에 미치는 영향 연구 = The Research on Corelation between Employment Brand’s Organizational Culture and Strategic Orientation and Organizational Effectiveness and Business Performance

다국어 초록 (Multilingual Abstract)

The purpose of this research is to structurally verify that organizational effectiveness and business performance is affected by company’s employment brand created by organizational culture and strategic orientation. The researcher investigated 300 employees hired by a company using structural equation modeling as a way to verify the research’s hypothesis.
Organizational culture is identified with subfactors such as innovation, task, relationship and hierarchy, strategic orientation with subfactors such as entrepreneur orientation, competitor orientation and client orientation.
Employment brand is identified with variety, reputation, economic, social and ethical values. Lastly, organizational effectiveness is identified with one’s concentration and satisfaction on work while business performance is identified with financial and non-financial performance.
The result shows that organizational culture has positive corelation between employment brand while strategic orientation has no such relation.
Employment brand positively affects business performance and organizational effectiveness, which again has positive corelation with business performance.
The study’s findings are significant in that importance of maintaining a good employment brand by hiring and keeping good employees in improving organizational culture and business performance.

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