Exploring Socially Responsible Corporate Management & Policy Preparation for Electric Vehicle Adoption & Global Sustainability

Yooncheong CHO(Yooncheong CHO) 국제융합경영학회 2023 융합경영연구 Vol.11 No.3

Purpose: The purpose of this study is to explore how to apply socially responsible corporate management and public policy to perceive awareness and adoption of electric vehicles for global sustainability. This study examined i) how perceived factors such as economic, environment, convenience, uncertainty, and efficiency factors differ based on experiences of electric vehicles, ii) how actual and potential customers perceive management and policy issues on electric vehicles differently, iii) how proposed factors including policy planning for the management of electric vehicle, prospect of electric vehicles, and socially responsible corporate activities affect overall attitudes toward electric vehicles? iv) how overall attitudes affect growth of electric vehicle industry and development of automobile industry? Research design, data and methodology: This study conducted an online survey and applied t-test, ANOVA, factor and regression analysis. Results: This study found that policy planning for the management of electric vehicles, prospect of electric vehicles, and corporate activities affect overall attitudes toward electric vehicles and actual and potential customers showed mean differences on management and policy on electric vehicles. Conclusions: This study provides managerial and policy implications. This study suggests promoting policies for better adoption of electric vehicles and regulatory policies to enhance global sustainability and prospect of electric vehicles.

Artificial Intelligence Application in City Marketing Strategies: Perspectives from Millennials and Generation Z

Yooncheong CHO(Yooncheong CHO) 한국인공지능학회 2024 인공지능연구 (KJAI) Vol.12 No.1

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

Necessity of the Slow City Management and Distributional Values by Generations

Yooncheong CHO(Yooncheong CHO) 한국유통과학회 2023 유통과학연구 Vol.21 No.7

How Millennials and Generation Z Perceive Sustainable Growth of Accommodation Sharing Platform Business?

Yooncheong CHO 한국유통과학회 2023 The Journal of Industrial Distribution & Business( Vol.14 No.2

Purpose: The purpose of this study is to investigate factors that affect overall attitudes on accommodations sharing platform businesses and effects of overall attitudes on sustainability of accommodation sharing platform and contribution to the tourism industry with the perspectives of millennials and generation Z. Research design, data and methodology: This study conducted an online survey. This study applied factor, ANOVA, and regression analysis to test hypotheses. Results: The results found that factors including economic, trust, environment, local market facilitation, and the quality of residents’ life affect overall attitudes toward accommodation sharing, while social and experience aspects do now show significance on overall attitudes. Effects of overall attitudes on sustainability of the accommodation sharing platform and contribution to the tourism industry showed significance. Conclusions: The results provide managerial and policy implications. The results implied how millennials and generation Z perceive significant factors such as local market facilitation for economic benefits and environment aspects with usage of accommodation sharing support characteristics of millennials and generation Z. How to foster social aspects to interact with millennials and generation Z and experience aspects to enhance values of the accommodation sharing that shares experiences remained future issues for better development of sharing platform businesses.

Investigating Factors of Higher Education on Job Satisfaction, Globalization, and Hosting Country

Cho, Yooncheong Korea Distribution Science Association 2021 The Journal of Industrial Distribution & Business( Vol.12 No.2

Purpose: Previous studies have rarely examined the role of higher education for human capital development in the case of Korea. The purpose of this study is to investigate effects of higher education for international students in globalized environment on job satisfaction, globalization, and hosting country. Research questions include the following: i) how do application and improvement on work, performance, self-confidence, and use of network affect job satisfaction; ii) how do leadership, policy improvement, public diplomacy, social responsibility and global competence affect globalization?; iii) how do affective, cognitive, and behavioral components affect attitude of hosting country? Research design, data, and methodology: Online survey and interviews were conducted. For quantitative research, this study applied factor and structural equational modeling, while for qualitative research, this study applied cognitive mapping and sentimental analysis. Results: This study found that most of proposed effects showed significant. The results showed consistent for quantitative and qualitative researches. Conclusions: The results implied that higher education in global environment plays a key role to enhance job satisfaction, globalization, and attitude toward the hosting country and contributes to foster international relations significantly. The results also implied that human capital development in globalized environment helps improve global network and public diplomacy.

Necessity of Marketing and Public Policy for Better Establishment of the Sharing Economy in a Society

Yooncheong CHO 한국유통과학회 2023 The Journal of Industrial Distribution & Business( Vol.14 No.4

Purpose: The purpose of this study is to explore how to apply marketing and foster public policy for better establishment of the sharing economy in a society. In particular, this study investigates the following: i) how citizens understand definition and scope of the sharing economy; ii) how citizens actually use and perceive sustainability of the sharing accommodation? iii) how factors such as policy preparation for marketing to the public, policy preparation for regulations, and perceived sustainable growth affect overall attitude to accommodation sharing?; iv) how does overall attitude affect satisfaction and intention to use? Research design, data and methodology: This study conducted an online survey with the assistance of a well-known research firm and applied secondary data. This study applied t-test, factor, ANOVA, and regression analysis for analysis. Results: The results found that policy preparation for marketing to the public, policy preparation for regulation, and perceived sustainable growth of the accommodation sharing significantly affect overall attitude toward accommodation sharing. Conclusions: The results provide managerial and policy implications. The sharing economy will be established in a society with better understanding of the meanings and scopes by citizens. Better policies should be prepared and promoted to the public to increase awareness for sustainable growth of accommodation sharing.

Application of AI in Marketing Strategy: Insights from Millennials and Generation Z

Yooncheong CHO International Convergence Management Association 2024 융합경영연구 Vol.12 No.1

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

Adoption of Metaverse Platform for Experiential Marketing & Customer Relationship Management

Yooncheong Cho(조윤정) 한국디지털콘텐츠학회 2023 한국디지털콘텐츠학회논문지 Vol.24 No.7

Metaverse for Marketing in the Public Sector: Implications on Citizen Relationship Management

Yooncheong Cho 한국인공지능학회 2023 인공지능연구 (KJAI) Vol.11 No.2

The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

Exploring Determinants of Performance Indicator and Customer Satisfaction of Accommodation Sharing

CHO, Yooncheong Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.3

The study aims to investigate determinants of performance indicator and perceptions of existing and potential customers in accommodation sharing. This study uses data of Airbnb in Busan and Jeju from January 1 to December 31 in 2018, provided by AirDNA. The total number of listed accommodation sharing were 5,109 accommodations in Busan and 11,502 accommodations in Jeju. More than 90 property types of registered accommodation are subcategorized and re-classified in this study. Study 1 examined current usage and effects of factors on performance indicator in tourism destinations by applying Airbnb data. Study 2 investigated effects of perceived factors on satisfaction, intention to use, loyalty, and tourism competitiveness by applying online survey data. This study applies statistical analyses such as factor and regression analyses, ANOVA, t-test, and MANOVA. Results of Study 1 showed that usage and effects of accommodation sharing differ from regulation that is related to sharing types. Effects also differ based on travel destinations. Results of Study 2 showed how customers perceive accommodation sharing differ from pure meaning of sharing. The results of Study 1 and 2 found significant effects of price and service factors on performance indicator and customer satisfaction. The findings of Study 2 showed significant effects on loyalty and tourism competitiveness.