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심현준(Sim, HyunJun),노연숙(Noh, YeonSook) 한국색채학회 2021 한국색채학회 논문집 Vol.35 No.1
As the performance of smartphone cameras improves, the role of the smartphone image processor has become important. Smartphone camera users want to reproduce the color they prefer according to their intended use rather than using the original color of the photo as it is. Smartphone manufacturers release products by applying image processing settings appropriate to each situation to smartphone cameras in order to meet these consumer needs. Objective targets were photographed to confirm the reproduction of skin color by type of smartphone camera. Color reproduction was confirmed through the color difference with the Lab value of the standard target that was taken. And, in order to check the skin color preference according to the model of the smartphone camera and the shooting mode, male and female portraits were photographed under the same conditions, and the preference of portrait photography was surveyed. As a result of the study, all smartphones showed less difference in color reproduction in portrait mode than in normal mode. It can be seen that it reproduces close to the standard color in portrait mode. It was found that this was a reproduction considering the low tolerance for skin color. In addition, the preference for portrait photography was different according to the sex of the subject and the sex of the subject, which is the experimental stimulus. This study confirmed users" preferences and emotions according to image quality attributes and adjustment directions for skin color reproduction by smartphone cameras in a quantitative way and presented reference data for this.
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광고사진의 표현 형식이 광고효과에 미치는 영향 - 국내 가전제품 인쇄광고를 중심으로
심현준 ( Sim¸ Hyunjun ),최종인 ( Choi¸ Jongin ) 현대사진영상학회 2021 현대사진영상학회논문집 Vol.24 No.2
The expression method of advertising photos is the work of systematically and rationally structuring expression elements so that advertising messages can be effectively delivered to consumers. By analyzing case studies and consumer reactions to the expression methods of photos appearing in advertisement images for home appliances, we try to suggest standards for how the characteristics of expression are used in advertisement pictures and how to classify advertisement pictures preferred by consumers. To this end, a classification framework for expression forms shown in advertisement photos was presented, and advertisement images of domestic home appliances were collected and analyzed by product type and release year. The representative advertisement photo expression method derived from the preliminary study was applied to the experimental object to conduct a factor design survey between 2x3 groups. As a result of the preliminary study, it was confirmed that the expression form was changed to emphasize the naturalness of everyday life. As a result of the main study, differences occurred in product attitudes and purchase intentions in the expression form of TV advertisement images, and differences occurred in the types of visual metaphors in advertisement attitudes, product attitudes and purchase intentions. As for the expression form of refrigerator advertisement image, there was a difference in product attitude and purchase intention in the visual metaphor type, and there was a difference in the advertisement effect of the expression form and visual metaphor type according to the properties of home appliances. Through this study, it is expected that it can contribute to the development of advertising photos as practical data for advertising image production by preparing standards for predicting consumer preferred advertising photo expression methods at the stage of advertising production.
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