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- 저자 : Sara Nunes (검색결과 6 건)
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Sara Nunes,Samiha Chemli 대한관광경영학회 2017 觀光硏究 Vol.32 No.8
Tourists’ loyalty is one major and common objective to all competing destinations and tourism companies. Accordingly, this study aims to bring to light the usefulness to pinpoint variables influencing loyalty to tourism destinations, in today’s changing environment. The methodology consists of the application of an ordered logit model, considering loyalty as the dependent variable, to the case of a North African tourism destination with four incoming European markets. Due to the enormous differences identified between selected markets, the study concludes that responsible bodies could select and focus on specific factors impacting on each market, to optimize potential ‘confirmed’ fidelity of tourists to their destinations. Thus, the aim is to generate loyalty through the mass personalization of products.
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Chemli. Samiha,Nunes. Sara 대한관광경영학회 2018 觀光硏究 Vol.33 No.4
The study’s aim is twofold: to give insights to policymakers and destination managers on developing tourism destinations’ ways to success, through the right alternative scenarios; and to enrich knowledge in economic impacts on neighboring mature destinations. The application is made on 11, North African and closer countries to Algeria. The methodology consists of two complementary appraisals: a benchmarking analysis; and a qualitative study on management and development strategies implemented by the sample. This paper maintains the notion of ‘learn from others’ experiences’, and confirms the high risk to converge to mass unsustainable tourism, as a result of regulations’ alleviations.
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Perceived image of a tourism destination, impact on the motivation to visit
Chemli Samiha,Nunes Sara 대한관광경영학회 2017 觀光硏究 Vol.32 No.5
This paper focuses on the importance of perceived images and motivation factors on tourists’ behaviour and their intention to select a destination for future holidays. A better understanding of these elements may help to produce the right promotional layouts of the country. Therefore, and in order to achieve this aim, an empirical study has been applied on European behaviour and perceptions of Tunisia. The key markets selected are French, German, Italian and British, as being the main incoming external European tourists to the country. The methodology used consists of two complementary stages. The first is a study of the European perceived images of Tunisia, which comes out with a mental mapping spread through five clusters of Tunisian tourism products’ components. Then the second phase is an estimation of the relationship between European tourists’ intention to visit Tunisia and variables linked to perceptions and motivation factors, using a regression econometric binary model ‘Logit’. The results of this research study conclude that French, German, Italian and British behave relatively differently in respect of travelling to Tunisia as a tourism destination. The latter is positively linked to their perceptions of the country.
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Destination Personality a path towards Faultless promotion
Samiha Chemli,Sara Nunes 대한관광경영학회 2018 觀光硏究 Vol.33 No.1
Due to the fierce competition between tourism destinations; the continuous changes in today’s world, impacting directly on tourism; and the importance of this sector, economically, for several countries worldwide, it is crucial to provide a clear identity and a perceivable personality for each destination. Thus, to clear any confusions regarding positioning. Therefore, The brand personality of a tourism destination, through online and offline content analysis, would be a way to find the gap between operators’ positioning of a destination and the one applied by destination’s marketers. In this study, the Aaker (1997)’s model, of Brand Personality Scale (BPS), has been modified and applied to a tourism destination. The findings conclude clear disparities between Governmental and operators’ positioning of the selected country, most of which are accepted as part of ‘a supplementing positioning strategy’, and few may be considered as errors. Thus, this article presents insights to tourism professionals and responsible bodies on the way to fill the gaps through a supplementing strategy.
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Intention to reuse of high-end hotels in Seoul - online opinion mining
Samiha Chemli,Sara Nunes,Michalis Toanoglou 한국서비스디자인학회 2023 한국서비스디자인학회 학술대회자료집 Vol.2023 No.1
Regarding hotels, the intention to reuse, and willingness to recommend the product are essential success indicators of business performance. However, existing studies tend to focus on online e-opinion about hotels with no targeted starring. This greatly limits the generaHzability of their findings. Through content analysis of online opinions, this study examined the main variables explaining e-satisfaction, the links of the latter to e- direct and indirect loyalty of high-end hotels in Seoul. One-tailed correspondence and link analyses are applied to a corpus of 750 online reviews collected from one of the largest hospitality and tourism platforms, booking.com, sampled from a total of 26459 e-generated opinions and 23 premium five stars hotels in Seoul, coded manually. The work concludes that specific hotels’ attributes, major vectors with similar orientations, are preeminent factors to be considered by managers in addition to the scoring criteria presented by the database itself.
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Thiago Torres Martins Rocha,Sara Isabel De Melo Resende,H elio Augusto Goulart Diniz,Fernando Antônio Rodrigues Filho,Raphael Nunes De Oliveira 대한설비공학회 2020 International Journal of Air-Conditioning and Refr Vol.28 No.4
In this work, the performance of an existing algebraic solution for adiabatic coiled capillary tubes, in subcritical cycles, is investigated. However, the C-M&N friction factor, commonly used, was replaced by Schmidt friction factor, which is less complex. Two existing dimensionless correlations were also evaluated for comparison. To assess the effect of altering the friction factor, experimental data collected in the literature were used as reference. Analyzing the present results and that with C-M&N friction factor, it was observed that adopting the Schmidt friction factor does not cause a relevant impact on the solution. The deviations of the predicted versus experimental mass flow rates were comprised in a range between –8% and 12%, with average deviation (AD), absolute average deviation (AAD) and root mean square (RMS) error of –0.1%, 2.7% and 3.4%, respectively. The empirical correlations presented unsatisfactory results, with maximum deviation around 40%. Therefore, it was concluded that using the Schmidt friction factor is adequate to reduce the complexity of the algebraic solution and to maintain the accuracy.
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