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Enhancing the Customer’s Information-sharing Intention Through Omnichannel Strategies
Nguyen Thi Tuyet NHUNG(Nguyen Thi Tuyet NHUNG ),Van Thanh-Truong NGUYEN(Van Thanh-Truong NGUYEN ),Nguyen Tuong An HUYNH(Nguyen Tuong An HUYNH ),Bui Thanh KHOA(Bui Thanh KHOA ) 한국유통과학회 2023 유통과학연구 Vol.21 No.3
Purpose: An omnichannel strategy creates a consistent brand image and customer experience across all channels, making it easier for customers to interact with a business and share information. This research aimed to investigated the relationship between consumers' information-sharing intention and their omnichannel experiences. Research design, data, and methodology: Through an online survey conducted in Vietnam, the study obtained 915 responses. The study used Partial Least Square Structural Equation Modeling (PLS-SEM) to analyze research data and confirm proposed research hypotheses. Results: Research results indicated that information-sharing intention is affected by both online and offline customer experience, and at the same time, the study also confirmed that omnichannel’s three characteristics (integration, individualization, interaction) positively impact on customer experience. Conclusions: From the research result, businesses may boost consumer trust and loyalty with the help of an omnichannel approach, which in turn increases customers' propensity to provide personally identifying information to the firm. One way to do this is to facilitate information exchange by delivering customized and relevant offers. Furthermore, companies show consumers the benefit of providing their data by utilizing it to enhance the customer experience.
Nhung Thanh Thi Truong,Tam Huu Nguyen,Bao Kim Doan,Le-Thu T. Nguyen,Tam Hoang Luu,Chau Duc Tran,Thiet Quoc Nguyen,Ha Tran Nguyen 한국고분자학회 2021 Macromolecular Research Vol.29 No.11
In this research, three organic photocatalysts, 4-(4H-dithieno[3,2-b:2',3'- d]pyrrol-4-yl)-N,N-diphenylaniline, 4-(pyren-1-yl)-4H-dithieno[3,2-b:2',3'-d]pyrrole and 4-(6b,10-dihydroperylen-3-yl)-4H-dithieno[3,2-b:2',3'-d]pyrrole have been successfully synthesized through C-N coupling reactions. The chemical structures and the optical properties of the obtained organic photocatalysts have been characterized via 1H NMR,13C NMR, elemental analysis, and UV-Vis spectroscopy. Next, these dithieno[3,2-b:2′,3′-d]pyrrole-based photocatalysts have been used for the polymerization of methyl methacrylate, 2-(dimethylamino)ethyl methacrylate and tert-butyl methacrylate monomers under 365 nm UV irradiation, resulting in (meth)acrylate polymers with controlled molecular weights and low polydispersity indexes.