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RISS 인기검색어
- 검색키워드
- 저자 : Most Nirufer Yesmin (검색결과 2 건)
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A Review of Theoretical Models of Social Commerce
Yesmin, Most. Nirufer,Hossain, Md. Alamgir,김민호 전북대학교 산업경제연구소 2020 아태경상저널 Vol.12 No.2
Social commerce (S-commerce) is a new movement of electronic commerce (e-commerce) channeled via social media which brought together online and offline environments. Due to the huge user base and the fastest accessibility of social media, s-commerce has come to be a new vicinity of pastime for practitioners and researchers. A systematic review approach was applied to collect data from s-commerce literature, including different academic articles published from 2006-2019. We review the history, definition, dimension of s-commerce. This paper explores various de?nitions of s-commerce and seven dimensions of it that will help to promote and sell products and services. This study ends with some effective guidelines for future s-commerce that would create significant value for sustainable development, and demonstrate that s-commerce is an admirable vehicle for creating social value in the form of social engagement.
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Md,Alamgir Hossain,Nusrat Jahan,Minho Kim,Most Nirufer Yesmin,Raquibul Hasan 한국무역학회 2021 Journal of Korea trade Vol.25 No.7
Purpose – Social commerce (SC) is the growth of social media highlighting the e-commerce transactions and currently, the greatest challenges of e-commerce have attracted the influence of trust in social commerce intention (SCI). Based on the challenge, the study s purpose is to discover the effect of social support (informational and emotional support) on the SCI. The study also explores the mediation effect of trust and the moderation impact of culture between the USA and Korea. Design/methodology – This study used a sample of 482 surveys filled out by online shoppers from the US and Korea, two countries with divergent cultural values. Structural equation modelling (SEM) is used to analyze the hypothetical paths. In addition, bootstrapping and multi-group analysis are perform to view mediation and moderation effects respectively. Findings – The results of our study shows that both informational and emotional support significantly influences trust and SCI. Our results also supports the mediating effect of trust in social support and the moderating effect of culture in forming SCI. Originality/value – Our empirical results provide important information to businesses formulating cross-cultural SC strategies. This will help SC companies to analyze the aspects of customer trust through social support, which in turn will increase SCI and thereby established a competitive position for SCs. Our results will also be holistic directions for SC vendors in cross-cultural settings, which will offer important social and economic contributions to the sustainable growth of SC’s business.
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