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- 저자 : Marasini Durga Prasad(Marasini Durga Prasad ) (검색결과 3 건)
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Marasini Durga Prasad(Marasini Durga Prasad ),DonHee Lee(DonHee Lee),HyunSuk Joung(HyunSuk Joung) People&Global Business Association 2023 Global Business and Finance Review Vol.28 No.4
Purpose: The purpose of this study is to examine differences between excellent and following groups based on individual and organizational capabilities and operational performance, focusing on Nepalese SMEs. Design/methodology/approach: The proposed research model and a set of hypotheses were developed and tested using T-test analysis based on data collected from 154 (70.32%) responses in Nepal. Findings: From the T-test results showed a significant mean difference between excellent and following groups on change acceptance and technology acquisition on individual capabilities. In addition, the T-test results showed a significant mean difference between excellent and following groups on organizational infrastructure and organizational support, and operational performance showed the or a difference between the two groups. Research limitations/implications: The limitations of this study are the sample size and target respondents. The results of this study suggested practical insights for DX implementation for SMEs. Originality/value: The value of this study will be used as basic guidelines not only for companies that want to implement DX effectively but also for organizations that consider implementing DX.
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Competencies Matter for Digital Transformation and Operational Performance in Nepalese SMEs
Durga Prasad Marasini(Durga Prasad Marasini ),Seong No Yoon(Seong No Yoon),이돈희(DonHee Lee) 한국생산관리학회 2024 한국생산관리학회지 Vol.35 No.1
본 연구의 목적은 네팔 중소기업을 중심으로 개인 및 조직역량이 디지털 전환 구현 및 운영성과에 미치는 영향을 분석하고자 하였다. 네팔 중소기업 직원 154명으로부터 수집된 데이터를 활용하여 회귀분석을 기반으로 연구 모델과 가설검증을 실시하였다. 분석결과, 정보통신 기술 능력(H1), 변화 수용(H2), 기술 습득(H3) 등 개인역량은 네팔 중소기업의 디지털 전환 구현에 양의 영향을 미치는 것으로 나타났으며, 조직역량 중 조직 인프라(H4), 최고 경영진의 의지(H5), 조직 지원(H6)은 디지털 전환 구현에 긍정적인 영향을 미치는 것으로 나타났다. 또한 디지털 전환 구현(H7)은 운영성과에 긍정적인 영향을 미치는 것으로 분석되었다. 본 연구결과에서 디지털 전환을 구현하기 위해서는 개인 및 조작 역량의 중요성이 실증분석결과에서 제시된 만큼 관리자나 최고경영진은 자사에서 개인과 조직의 역량이 디지털 전환 구현의 동인임을 인지하고 구성원(종업원)의 업무 프로세스를 바탕으로 업무 효율성을 향상시키기 위한 매뉴얼과 지침을 개발해야 할 것이다. 이러한 관점에서 구성원은 업무 프로세스 단계에서 디지털 디바이스를 적용하고 자신의 업무 역량을 향상시키기 위해 필요한 교육훈련 기회에 참여해야 할 것이다. 본 연구 결과는 디지털 전환을 고려하고 있는 조직이나 기업 또는 디지털 전환 전략을 효과적으로 채택하려는 조직이나 기업에게 기초적인 자료로 활용될 수 있다. This study investigates the effect of individual and organizational competencies on digital transformation implementation and operational performance in small and medium-sized enterprises in Nepal. Regression analysis with a small sample size is used to test the proposed research model and hypotheses utilizing data collected from 154 employees of SMEs in Nepal. The results of this study showed that individual capabilities measure of information and communication technology skills, change acceptance, and technology acquisition have positive relationships with digital transformation implementation in Nepal’s SMEs. In addition, the study’s results indicated that organizational infrastructure, top management’s willingness, and organizational support as a part of organizational capabilities positively affect digital transformation implementation. As individual and organizational capabilities are confirmed to be the drivers of DX implementation, firms should develop manuals and guidelines to understand employees’ work processes and improve work efficiency. Digital transformation implementation positively affects operational performance in Nepal’s small and medium-sized enterprises. The significance and value of this study lies in its potential to serve as fundamental guidance for corporations seeking to implement digital transformation and organizations contemplating adopting digital transformation strategies effectively.
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Marasini Durga Prasad,Seong No Yoon,DonHee Lee 사람과세계경영학회 2022 Global Business and Finance Review Vol.27 No.5
Purpose: The purpose of this study is to suggest a digital servitization model which can be implemented by the restaurant industry and to explore the opportunities and challenges of digital servitization. Design/methodology/approach: The case study analysis method was applied for this research. Findings: This study reveals that pizza firms can gain competitive advantages and create value by implementing the digital servitization business model. In addition, firms can understand the opportunities and challenges of digital servitization and prepare themselves before implementing the business model. Research limitations/implications: Digital servitization model was proposed to analyze a single pizza company but a comparative study with other firms can be conducted to identify differences and create a common strategy. Originality/value: Firms commonly use an integrated digital transformation and servitization model to create customer value, but few case studies on integrated case models are available. This study investigates this research gap using a case study. The findings of this study have meaningful implications for restaurant managers to implement a digital servitization strategy.
KCI
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