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Ken Kumagai 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Promotion of brand-related sustainability initiatives (BSI) is a modern managerial issue, as BSI seems to impact not only sustainability but also consumer psychology toward a brand. In this regard, the author has extended self-congruity theory and suggested the concept of brand-sustainability-self-congruence (BSSC) as the image congruence of the triad comprising brand, BSI, and self-concept. Former surveys report predictive effects of BSSC on consumers’ brand evaluation, leading to increased brand equity (Kumagai, 2022, 2023).
Ken Kumagai 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Promotion of brand-related sustainability initiatives (BSI) is a modern managerial issue, as BSI seems to impact not only sustainability but also consumer psychology toward a brand. In this regard, the author has extended self-congruity theory and suggested the concept of brand-sustainability-self-congruence (BSSC) as the image congruence of the triad comprising brand, BSI, and self-concept. Former surveys report predictive effects of BSSC on consumers’ brand evaluation, leading to increased brand equity (Kumagai, 2022, 2023).
Moderating effect of brand commitment on apparel brand prestige in upward comparisons
Kumagai Ken,Nagasawa Shin’ya 한국마케팅과학회 2021 Journal of Global Fashion Marketing Vol.12 No.3
This study explores the location effect on consumers’ perceptions of a particular apparel brand’s prestige when a fashion store is operated adjacent to the apparel boutiques of other prestigious brands. It also aims to examine variations in this effect according to consumers’ brand commitment levels. Via a survey conducted in Japan, the influence of prestige disparity between a particular apparel brand and adjacent brands on perceived brand prestige was assessed across different store location frames. The data reveal that a consumer perceives a particular brand prestige to be higher than before when the prestige of its adjacent brand is moderately higher than its own (assimilation), while this effect disappears once the prestige disparity becomes large. The data also suggest that the assimilation effect is more obvious when a consumer’s calculative brand commitment is high, while the influence of his/her affective commitment level is insignificant. These results suggest that managers should assess whether the prestige disparity is adequate between their brands and adjacent ones and take note of calculative commitment levels of target consumers to predict the location effect on their brand equities.
Kumagai, Hideki,Yokoyama, Koji,Imagawa, Tomoyuki,Inoue, Shun,Tulyeu, Janyerkye,Tanaka, Mamoru,Yamagata, Takanori The Korean Society of Pediatric Gastroenterology 2016 Pediatric gastroenterology, hepatology & nutrition Vol.19 No.3
Fecal microbiota transplantation (FMT) is a treatment designed to correct gut dysbiosis by administration of feces from a healthy volunteer. It is still unclear whether FMT for children with ulcerative colitis (UC) is effective or hazardous. Here we describe a young patient to have received FMT for UC. A three-year-old girl was admitted to our hospital with severe active UC, and treated with aminosalicylates and various immunosuppressive drugs. As remission was not achieved, we decided to try FMT before colectomy. We administered donor fecal material a total of six times by retention enema (${\times}2$) and via a nasoduodenal tube (${\times}4$) within 10 days. The patient developed abdominal pain and pyrexia after each FMT session. Analyses revealed the transferred donor fecal microbiota had not been retained by the patient, who ultimately underwent colectomy. The severity of the UC and/or timing of FMT may have partly accounted for the poor outcome.
Kumagai, M.,Myung, S.T.,Katada, Y.,Yashiro, H. Pergamon Press 2016 ELECTROCHIMICA ACTA Vol.211 No.-
Type 310S stainless steel bipolar plate is investigated by means of single cell operated at several current densities for 500h. During the cell operations, the voltage decay is drastic at a lower current density (139mV at 0Acm<SUP>-2</SUP>), while the fluctuation is mitigated at a higher current density (21mV at 0.5Acm<SUP>-2</SUP>). The operation results are highly related to the surface conditions of bipolar plates, in particular, the cathode part. At the lower current density, the thickened layer mainly composed of iron oxide layers appears. Meanwhile, the outermost surface is enriched with thin chromium oxide layers when the higher current is applied. It is likely that the thick passive layer on the type 310S stainless steel increases the interfacial contact resistance between the gas diffusion layer and the bipolar plates of the cathode, thereby resulting in progressive voltage decay during the operation. Interestingly, general corrosion is not involved throughout the cell operation, confirming the superiority of type 310S stainless steel under the cell operation environment.
Adaptive Responses to Electrophilic Stress and Reactive Sulfur Species as their Regulator Molecules
Kumagai, Yoshito,Akiyama, Masahiro,Unoki, Takamitsu Korean Society of ToxicologyKorea Environmental Mu 2019 Toxicological Research Vol.35 No.4
We are exposed to numerous xenobiotic electrophiles on a daily basis through the environment, lifestyle, and dietary habits. Although such reactive species have been associated with detrimental effects, recent accumulated evidence indicates that xenobiotic electrophiles appear to act as signaling molecules. In this review, we introduce our findings on 1) activation of various redox signaling pathways involved in cell proliferation, detoxification/excretion of electrophiles, quality control of cellular proteins, and cell survival during exposure to xenobiotic electrophiles at low concentrations through covalent modification of thiol groups in sensor proteins, and 2) negative regulation of reactive sulfur species (RSS) in the modulation of redox signaling and toxicity caused by xenobiotic electrophiles.
Kumagai, Yoshito,Taguchi, Keiko Korean Society for Atmospheric Environment 2007 Asian Journal of Atmospheric Environment (AJAE) Vol.1 No.1
Accumulated epidemiological and animal studies have suggested that prolonged exposure to ambient particulate matter (PM) is associated with an increased risk of cardiovascular disease and pulmonary dysfunction. While diesel exhaust particles (DEP) contain large variety of compounds, polycyclic aromatic hydrocarbons (PAHs) are a dominant component contaminated in DEP. This article reviews effects of two PAH quinones, 9,10-phenanthraquinone (9,10-PQ) and l,2-naphthoquinone (l,2-NQ), on vascular and respiratory systems.