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RISS 인기검색어
- 검색키워드
- 저자 : John Logan (검색결과 4 건)
- 무료
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THE ROLE OF BRANDING IN CONSTRUAL LEVEL THEORY
AJ Beltis,John Logan,Sukki Yoon,Kacy Kim,Gayatri Subramanian 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
Construal Level Theory (CLT) has been explored and researched in many different contexts. In an academic setting, the areas of CLT in time (temporal distance), physical space (spatial distance), and interpersonal/social distance are frequently revisited for the implications they may and often do have. High-level construals are associated with abstract thinking, while low-level construals are associated with more concrete thinking (Trope & Liberman, 2010). In today’s media-saturated world, it is important to understand how the branded messages the world receives affect the cognition of society as a whole. This project aims to explore what role, if any, branding and/or product placement has in the cognitive and performance abilities for various tasks. This will be tested by utilizing branded products in a task-completion challenge and measuring through both task performance and collected survey data from participants. This project will focus on the construal levels of individuals and how the use of and/or the engagement with a socially proximal branded item will affect perceived spatial distance. A study from Van Kerckhove, Geuend, & Vermeir (2014) found that construal levels impact behaviors. The results of their 2014 published study showed that individuals with a high construal (i.e. they thought more abstractly) were linked to a strong inclination to look up, whereas when individuals had lower-level construals (i.e. thinking more concretely) they were more likely to have a behavior of looking down. This ties into their paper’s title quite nicely – “the floor is nearer than the sky” – in that looking down at what is perceivable and spatially proximal is less likely to be viewed as ambiguous or abstract.
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Vuong, Nguyen Minh,Reynolds, John Logan,Conte, Eric,Lee, Yong-Ill American Chemical Society 2015 The Journal of Physical Chemistry Part C Vol.119 No.43
<P>We report a promising simple strategy for improving the performance of the photoanode for photoelectrochemical (PEC) water splitting. ZnO nanorods on an indium tin oxide glass substrate were synthesized by a hydrothermal method following calcinations in air at 500 °C for 2 h and pure ambient hydrogen at atmospheric pressure at 400 °C for 30 min. The hydrogenated ZnO (H:ZnO) sample shows an enhanced photocurrent in comparison to that of ZnO nanorods. To enhance the absorption in the visible light and near-infrared regions, H:ZnO nanorods were sensitized by cadmium sulfide (CdS) nanoparticles and carbon quantum dots (CQDs). The H:ZnO nanorod film sensitized in this way exhibited significantly improved PEC properties after treatment with ambient nitrogen at 400 °C for 30 min. The optimized H:ZnO nanorod sample sensitized by CdS and CQDs yields a photocurrent density of ∼12.82 mA/cm<SUP>2</SUP> at 0 V (vs saturated calomel electrode (SCE)) in 0.25 M Na<SUB>2</SUB>S and 0.35 M Na<SUB>2</SUB>SO<SUB>3</SUB> solution under the illumination of simulated solar light (100 mW/cm<SUP>2</SUP> from a 150 W xenon Arc lamp source). The optimal structure shows a solar-to-hydrogen conversion efficiency of ∼3.85% (at −0.67 V vs SCE). The H<SUB>2</SUB> gas generation obtained using this optimal structure consisting of H:ZnO nanorods sensitized by CdS and CQDs was 7.04 mL/cm<SUP>2</SUP> in 1 h. The morphology and properties of the samples were examined by scanning electron microscopy, X-ray diffraction, transmission electron microscopy, ultraviolet–visible absorption, and electrical measurements.</P><P><B>Graphic Abstract</B> <IMG SRC='http://pubs.acs.org/appl/literatum/publisher/achs/journals/content/jpccck/2015/jpccck.2015.119.issue-43/acs.jpcc.5b08724/production/images/medium/jp-2015-08724e_0008.gif'></P><P><A href='http://pubs.acs.org/doi/suppl/10.1021/jp5b08724'>ACS Electronic Supporting Info</A></P>
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Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance
윤석기,김경옥,A. J. Beltis,John Logan,Gayatri Subramanian 글로벌지식마케팅경영학회 2020 Journal of Global Sport Management Vol.5 No.3
Building on the literature on psychological distance and visual illusion, the authors examine whether visual exposure to sports team symbols affect distance performance, depending on whether the symbols represent favored or rival teams. Boston Red Sox fans are used to test the hypothesis in the context of the famous Red Sox–Yankees rivalry. Individuals who are primed with the symbol of their favored (rival) sports team are predicted to hit/throw a ball short (long) of the target. In Study 1, Red Sox fans putt a golf ball imprinted with a Red Sox (Yankees) logo, and are found to putt short (long) of the goal. In Study 2, Red Sox fans photograph a bobble head wearing a Red Sox (Yankee) jersey and then are found to throw a basketball nearer to (farther from) themselves.
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