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Xiao-yin Liu,Jiayu Liu,LIUZIYANG 한국컴퓨터정보학회 2021 韓國컴퓨터情報學會論文誌 Vol.26 No.5
The purpose of this study is to explore the interaction of virtual reality consumption pattern under the background of virtual reality, and the influence of such interaction on consumers' purchase intention. In this paper, we selected three independent variables (including content interaction, function interaction and service interaction) and two mediating variables (including perceived quality and perceived value) to explore the relationship between them and consumers' purchase intention, used SPSS24.0 and AMOS24.0, made the analysis of reliability and validity, constructed the structural equation model, and tested the hypotheses. The findings show that: fourteen hypotheses are all true, and the perceived value of virtual reality has a positive influence on consumers' purchase intention. In addition, we find that the perceived value has a mediating effect in this study.
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Setosphapyrone C and D accelerate macrophages cholesterol effl ux by promoting LXRa/ABCA1 pathway
Ting Li,Jiayu Yin,Yubin Ji,Ping Lin,Yanjie Li,Zixun Yang,Shumei Hu,Jin Wang,Baihui Zhang,Saloni Koshti,Junfeng Wang,Chenfeng Ji,Shoudong Guo 대한약학회 2020 Archives of Pharmacal Research Vol.43 No.8
LXRα agonists have attracted signifi cant attentiondue to their potential biological activities on promotingcholesterol effl ux. This study was designed to investigatewhether setosphapyrone C and D have potential lipid-loweringcapacity and the underlying mechanisms in vitro. Ourdata showed that setosphapyrone C and D had weak cytotoxicitycompared to the liver X receptor α (LXRα) agonistT0901317. In RAW 264.7 macrophages, setosphapyroneC and D signifi cantly enhanced [ 3 H]-cholesterol effl ux by~ 21.3% and 32.4%, respectively; furthermore, setosphapyroneC and D enhanced the protein levels of ATP-bindingcassette transporter (ABC) A1 and LXRα by 58% and 69%,and 60% and 70% (8 μM), respectively; however, they had noeff ect on the protein levels of ABCG1 and scavenger receptorB type 1; additionally, they had minor eff ect on the mRNAexpression of lipogenic genes. Of note, setosphapyrone C and D signifi cantly enhanced LXRα/ABCA1pathway inmice primary macrophages. In BRL cells, setosphapyroneC and D signifi cantly improved the protein levels of ABCA1and ABCG1; setosphapyrone D signifi cantly enhanced theprotein expression of low-density lipoprotein. Collectively,setosphapyrone C and D with weak cytotoxicity exhibitedeff ective lipid-lowering eff ect via enhancing LXRα/ABCpathways. Setosphapyrones possess potential applicationfor the treatment of hyperlipidemic diseases.
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Research on the influence of union-pay M-payment quality and brand personality on user viscosity
Zi-Yang Liu,Jun-Lin Wang,Jiayu Liu,Xiao-yin Liu,Kai Liao 한국컴퓨터정보학회 2020 韓國컴퓨터情報學會論文誌 Vol.25 No.4
이 연구의 목적은 서비스 품질 및 브랜드 특성의 관점에서 Union-Pay 모바일 결제가 사용자 점도에 미치는 영향을 탐색하는 것이다. 앞으로 중국Union-Pay가 모바일결제 시장에서 안정적이고 충실한 사용자 그룹을 확보하는 것이 의미가 있다. 이 연구는 SPSS22.0 및 AMOS 통계 분석 도구를 사용하여 경험적 연구를 수행을 했다. 본 연구는 모바일 서비스 품질을 사용하고 브랜드 성격은 독립 변수이고, 사용자의 점도는 종속 변수이며, China Union-Pay 모바일 결제와 관련하여 사용자의 점도에 미치는 영향을 연구하였다. 연구 분석결과에 따르면, 서비스 품질이 사용자가 인식 한 가치에 유의 한 영향을 미친다는 결과 나타났다. 서비스 품질은 사용자 점도에 유의 한 양의 관계를 갖다. 인식 된 값은 사용자 점도에 유의한 양의 효과를 나타났다. 사용자에 대한 브랜드 특성이 사용자 점도에 유의한 양의 효과를 나타났다. 브랜드 성격은 사용자가 인식 한 가치에 유의 한 양의 관계 영향을 미친다. 이 연구를 통해 모바일 결제 기업의 산업 발전에 대한 제안을 했고 모바일 결제발전에 대한 더 나은 의견을 제시 하였다. The purpose of this study is to explore the impact of Union-Pay mobile payments on user viscosity from the perspective of service quality and brand personality. In the future, it is meaningful for CUP to obtain a stable and loyal user group in China’s mobile payment market. This study uses SPSS22.0 and AMOS statistical analysis tools to conduct empirical research. In this case, this study uses mobile service quality and The brand personality is the independent variable, and the user’s viscosity is the dependent variable, which studies the impact on the user’s viscosity in the context of China Union-Pay mobile payment. the study. According to the analysis results, the research goal: service quality has a significant positive correlation effect on user perceived value; service quality has a significant positive correlation effect on user viscosity; perceived value has significant positive correlation effect on user viscosity; brand personality to user Viscosity has a significant positive correlation effect; brand personality has a significant positive correlation effect on user perceived value. Through this research, we can make Suggestions on the industrial development of mobile payment enterprises and provide better opinions on the development of mobile payment.
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