How virtual avatar experience interplays with self‑concepts: the use of anthropometric 3D body models in the visual stimulation process

박주연,Jennifer Paff Ogle 한국의류학회 2021 Fashion and Textiles Vol.8 No.1

We explored how viewing one’s anthropometric virtual avatar would afect the viewer’s self-body perception through the comparative evaluation of self-concepts—selfesteem and self-compassion, within the framework of allocentric lock theory. We recruited 18 female adults, aged 18–21, who identifed themselves to have some level of body image concerns, and who had had no clinical treatment for their body image. Participants were randomly assigned either to the experimental or control group. The experimental group participated in both body positivity program and virtual avatar program, whereas the control group attended the body positivity program, only. The results afrmed that the body positivity program served as a psychological bufer prior to the virtual avatar stimulus. After the virtual avatar experience, the participants demonstrated self-acceptance by lowering their expectation on how they should look like. The fndings from exit interviews enriched the quantitative results. This study verifed the mechanism of the altered processing of the stored bodily memory by the egocentric sensory input of virtual avatars, and ofered practical potential of the study outcomes to be applied in various emerging felds where novel applications of virtual 3D technology are sought, such as fashion e-commerce.

The lived experience of CrossFit as a context for the development of women’s body image and appearance management practices

Miranda Podmore,Jennifer Paff Ogle 한국의류학회 2018 Fashion and Textiles Vol.5 No.1

The purpose of this interpretive study was to explore how women’s participation in the sport of CrossFit sets a context for the development of their body images—including their thoughts and feelings about the body and their lived experiences of embodiment—as well as their perceptions of culturally constructed ideals of beauty and gender. Analyses were informed by feminist cultural studies. In-depth, face-to-face interviews were conducted with 16 women who regularly participate in CrossFit. Data were analyzed using constant comparison processes. Findings illuminate how women experienced the culture of a male-owned, co-ed, CrossFit gym and how their immersion and participation in that gym culture gave rise to varied bodily experiences and practices, including body/appearance ideals, bodily appraisals, appetites and diets, physical fitness ideologies, appearance management routines, perspectives on gender, and identity development. Participant narratives revealed diverse lived realities across accounts as well as some evidence of contradiction or ambivalence within individual accounts. Implications for professionals who work in the body image area (e.g., nutritionists, counselors/therapists, sports psychologists), for the apparel and merchandising industry, for the sport of CrossFit, and for future work in the area are discussed.

Consumer response to exterior atmospherics at a university-branded merchandise store

Karen H Hyllegard,Jennifer Paff Ogle,Ruoh-Nan Yan,Kevin Kissell 한국의류학회 2016 Fashion and Textiles Vol.3 No.1

This study examined the influence of exterior store atmospherics upon college students’ responses to a university-branded merchandise store. The research was informed by Mehrabian and Russell’s (1974) Stimulus–Organism–Response (S–O–R) model, which proposes that consumers’ emotional responses to a physical store environment mediate how the environment shapes their patronage behaviors. An online survey with a 2 × 2 × 2 experimental design component was implemented to explore the influence of three aspects of exterior store atmospherics (i.e., landscaping, store greeter, and electronic kiosk) upon three dependent variables: consumer emotional state (pleasure/arousal), consumer liking of the store exterior, and patronage intentions. The sample included 336 college students. Analyses provide support for the S–O–R model and related research; collectively, findings are consistent with the premise that pleasure and liking of the storefront exterior shape patronage intentions at a university-branded merchandise store. The exterior store atmospherics manipulated in the present study, however, did not positively influence consumers’ emotional states or liking. This study examined the influence of understudied aspects of exterior store atmospherics on consumers’ emotional states and liking as well as their patronage intentions toward a university-branded merchandise store. Contrary to prior work, findings provide evidence that, in some retail contexts, store greeters may generate negative responses from consumers.

Constructing cultural identity through weaving among Ri-Bhoi women weavers: a symbolic interactionist approach

Rebecca Maria Dias,Jennifer Paff Ogle,Sonali Diddi 한국의류학회 2020 Fashion and Textiles Vol.7 No.1

With this interpretive study, we sought to understand how weaving as an activity contributed to constructing women handloom weavers’ cultural identity in the region of Ri-Bhoi, a district in Meghalaya, India, by exploring weavers’ experiences through changing tides of modernization in the handloom industry of the region. We adopted a lens of symbolic interaction to consider the ways in which interactions within the Ri-Bhoi cultural context contributed to meanings about the women’s weaving activities and their cultural identities. An ethnographic approach was implemented using participant observation, field notes/journaling, and informal and formal interviews to collect relevant data. Analyses revealed four themes representing the value that Ri-Bhoi women weavers attached to various aspects of their weaving tradition, which in turn, supported their cultural identities: (a) maintaining the tradition of weaving through acquisition and exchange of knowledge, (b) securing social support from family and community, (c) maintaining the tradition of weaving through creation of textiles that symbolize tribe and culture, and (d) achieving a sense of fulfillment (i.e., joy, happiness, and pride). Further exploration revealed that the modernization of the Ri-Bhoi handloom industry increased engagement of women in weaving and their passion to preserve their tradition, which further strengthened their connection to weaving. Implications and future research directions are discussed.

Persistence and Change in the Black Forest Ethnic Dress Tradition

Hughes, Amy S.,Torntore, Susan J.,Ogle, Jennifer Paff The Korean Society of Costume 2015 International journal of costume and fashion Vol.15 No.1

The ethnic dress of Germany's Black Forest, called Tracht, dates back to the 16th century. Although most people living within the Black Forest do not presently wear Trachten, some persistence in this tradition exists. This study explored the factors that have supported the persistence of the Trachten tradition, specifically related to the wearing and crafting of Trachten by women, in a contemporary society. A qualitative, ethnographic approach was adopted. Data were collected via observations and interviews in the Black Forest. Thematic analyses revealed that the maintenance of the Trachten tradition was linked to varied factors that revolved around the overarching themes of both persistence and change. Interpretations were supported by theory proposing that ethnic dress is not static, but rather, changes across space and time in ways that enable its persistence. The persistence of the Trachten tradition was linked to formalized practice, meaningful identities, and desires to preserve and promote local culture. Additionally, the persistence of the Trachten tradition was fostered by change in the tradition, including the conceptualization of Trachten as a "lived practice" and the negotiation of Trachten authenticity.

CSR reporting on apparel companies’ websites: framing good deeds and clarifying missteps

Jamie Gaskill-Fox,Karen H Hyllegard,Jennifer Paff Ogle 한국의류학회 2014 Fashion and Textiles Vol.1 No.1

Corporate social responsibility (CSR) reporting refers to the means by which an organization communicates to its stakeholders about the social, environmental, and financial impacts that its business practices have on society (Gray, 2008). CSR reporting is founded in the belief that organizations have responsibilities toward society that go beyond their legal obligations and economic interests (Carroll, 1991), including responsibilities toward employees, customers, suppliers, government and non-government organizations (Fraser, 2005). Within the global textiles and apparel industry, CSR involves mindful consideration of how the design, development, production, distribution, marketing, and consumption of goods may impact multiple stakeholders and simultaneously generate profit for individual companies (Dickson & Eckman, 2006). As such, disclosures of CSR business practices within the textiles and apparel industry necessarily focus upon a broad range of issues, including the environment, labor, fair trade, consumer deception and safety, and the objectification and commodification of the human body (e.g., in the context of advertising). Companies that engage in CSR reporting may derive varied benefits, including the ability to hire and retain quality employees (Dawkins, 2004), build customer loyalty (Sen & Bhattacharya, 2001), build/manage brand image (Kavitha & Anita, 2011; Welford & Frost, 2006), minimize/manage risks throughout the supply chain (Welford & Frost, 2006), and increase long-term profitability (Vanhamme & Grobben, 2009). Companies disclose information about their CSR business practices through advertising and public relations to foster awareness of their socially responsible decisionmaking among stakeholders (Capriotti & Moreno, 2007; Farache & Perks, 2010). Research also suggests that stakeholders are interested in being informed about companies’ CSR initiatives (Dawkins & Lewis, 2003) and are willing to support companies that embrace socially responsible practices and to rebuke companies that act irresponsibly (Consumers Worldwide 1999). Although annual reports are a primary channel for disclosing CSR practices (Kavitha & Anita, 2011), company websites also are used to communicate about CSR practices, especially among larger companies (Holder-Webb, Cohen, Nath, & Wood, 2009) because the internet provides a practical and inexpensive way by which to share a wealth of information with a variety of stakeholders (Kent, Taylor, & White, 2003). Further, websites offer an advantage over conventional mass media in that they provide a means by which to obtain direct feedback from stakeholders (Pollach, 2005). © 2014 Gaskill-Fox et al.; licensee springer. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. Gaskill-Fox et al. Fashion and Textiles 2014, 1:11 http://link.springer.com/article/10.1186/s40691-014-0011-8 Prior studies have examined how companies use their websites to communicate about their CSR initiatives, including the types of information presented, the stakeholders to whom this information is targeted, and the factors that influence the type and amount of disclosures made (e.g., Basil & Erlandson, 2008; Capriotti & Moreno, 2007; Holder-Webb et al., 2009). No studies to date, however, have focused specifically upon CSR reporting among apparel companies via company-owned websites. This is somewhat surprising, given that the apparel industry poses a high risk for negative social and environmental impacts. In fact, over the past few decades, the apparel industry has received considerable criticism for numerous ethical “missteps”, thereby prompting the companies and their stakeholders to develop new CSR initiatives and to report their engagement in such initiatives. These initiat...

Persistence and Change in the Black Forest Ethnic Dress Tradition

Amy S Hughes,Susan J Torntore,Jennifer Paff Ogle 한국복식학회 2015 International journal of costume and fashion Vol.15 No.1

The ethnic dress of Germany’s Black Forest, called Tracht, dates back to the 16th century. Although most people living within the Black Forest do not presently wear Trachten, some persistence in this tradition exists. This study explored the factors that have supported the persistence of the Trachten tradition, specifically related to the wearing and crafting of Trachten by women, in a contemporary society. A qualitative, ethnographic approach was adopted. Data were collected via observations and interviews in the Black Forest. Thematic analyses revealed that the maintenance of the Trachten tradition was linked to varied factors that revolved around the overarching themes of both persistence and change. Interpretations were supported by theory proposing that ethnic dress is not static, but rather, changes across space and time in ways that enable its persistence. The persistence of the Trachten tradition was linked to formalized practice, meaningful identities, and desires to preserve and promote local culture. Additionally, the persistence of the Trachten tradition was fostered by change in the tradition, including the conceptualization of Trachten as a “lived practice” and the negotiation of Trachten authenticity.