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Ä Ö Ü ä ö ü ß
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      저자 : Hooi Hooi Lean (검색결과 3 건)
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        Economic Integration in Asia: Quo Vadis Malaysia?

        Hooi Hooi Lean,B. N. Ghosh 한국국제경제학회 2010 International Economic Journal Vol.24 No.2

        Neo-liberal globalization has accelerated the space of economic integration in Asia, particularly between the rising superpowers like China and India and other Asian nations. In this connection, the paper examines the degree of economic integration between Malaysia and the rapidly developing economies of China and India on the one hand and the United States and Japan on the other. This study shows that Malaysia is more integrated with China and India than with the United States and Japan. It is not that global integration is becoming less significant in Malaysia but that regional integration is becoming more deterministic.

      • Multivariate Causal Relationship between Stock Prices and Exchange Rates in the Middle East

        Parham Parsva,Hooi Hooi Lean 한국유통과학회 2017 The Journal of Asian Finance, Economics and Busine Vol.4 No.1

        This study investigates the causal relationship between stock prices and exchange rates for six Middle Eastern countries, namely, Egypt, Iran, Jordan, Kuwait, Oman, and Saudi Arabia before and during (after) the 2007 global financial crisis for the period between January 2004 and September 2015. The sample is divided into two sub-periods, that is, the period from January 1, 2004 to September 30, 2007 and the period from October 1, 2007 to September 30, 2015, to represent the pre-crisis period and the post-crisis period, respectively. Using Vector Autoregressive (VAR) model in a multivariate framework (including two control variables, inflation rates and oil prices) the results suggest that in the case of Jordan, Kuwait and Saudi Arabia, there exists bidirectional causalities after the crisis period but not the before. The opposite status is available for the case of Iran. In the case of Oman, there is bidirectional causality between the variables of interest in both periods. The results also reveal that the relationship between stock prices and exchange rates has become stronger after the 2007 global financial crisis. Overall, the results of this study indicate that fluctuations in foreign exchange markets can significantly affect stock markets in the Middle East.

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        Will My Customers Come Back? A Study of Beauty Salons in Taiwan

        Yun-Yung Lin,Tzong-Ru (Jiun-Shen) Lee,Hooi Hooi Lean,Hsiang-Ying Lan 한국유통과학회 2018 유통과학연구 Vol.16 No.1

        Purpose – The beauty salon industry is a highly competitive market. Every beauty salon shop aims to keep its customers satisfied and hopes that they will revisit several times. Hence, this paper investigates the key factors affecting the repurchase intention of consumers in the beauty salon industry in Taiwan. Research design, data, and methodology – We first use the content analysis of free-response narratives from beauticians to classify the key factors objectively and develop the questionnaire accordingly. We then distribute the questionnaire to 130 beauty salon consumers to complete the questionnaire. Next, the Grey Relation Analysis is employed to identify the key factors that affect the repurchase intention of consumers in the beauty salon industry. Results – From the perspectives of the beauty salon customers, the factors affecting the repurchase intention of consumers are (1) obvious treatment results, (2) the treatment space considers personal privacy, (3) the offer of promotional prices for treatment/product trials, and (4) the product knowledge of the beauticians. From the perspectives of the beauticians, the factors include (1) the treatment space is well-designed and makes the customers feel relaxed, (2) enhancement of the customer relationship, (3) the treatment space considers personal privacy, and (4) the positive service attitude of the beauticians. Conclusions – We analyze all the key factors and offer some suggestions as a conclusion.

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