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RISS 인기검색어
- 검색키워드
- 저자 : Hasmah Zanuddin (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
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New Media Policy : A Comparative Perspective on Malaysia and Korea
Hasmah Zanuddin 한국방송학회 2006 한국방송학회 세미나 및 보고서 Vol.- No.-
This article focused on external factors and pressure on the Korean and Malaysian media policy and its impact towards their cultural industry comparatively. Since World War Ⅱ, the US has promoted free trade by continous efforts to lower tariffs mostly through the GATT. However, such market liberalisation with major trade partners fell short of US expectations and cheap imported products, such as Korean personal computers rushed into the US market in the 1980s. With ongoing trade deficits deepening, the US government finally started to demand comprehensive sanctions against unfair trade practices of foreign countries and enacted the Trade Act of 1974, which contains the well-known Section 301. The US promoted trade liberalisation in media and cultural industry through the WTO and incoporated Section 301 in the WTO binding law and regulations. Thus this paper discussed economic, social and political reasons why nations regulate to safeguard cultural industries in the WTO era. In addition to generating employment and revenue, cultural industries also contribute to a sense of national and community well-being. It has been argued that cultural products are different from other consumer goods because they reflect the intrinsic values and characteristics of the societies that create them. Cultural protection measures are based on an assumption that local industries foster local creativity and indigenous talent which may otherwise have no expression. Such expression enriches the cultural life of the nation as a whole reflecting and contributing to people's perceptions of their identity, character and culture. Audiovisual products are important mediums for cultural expression and have a powerful influence on the cultural and social life in many countries. Broadcast media generally, and television in particular, provide major outlets for audiovisual products. As such they are often the focus for cultural policies and safeguards.
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Malaysia's 13th General Election: Political Communication and Public Agenda in Social Media
Sern, Tham Jen,Zanuddin, Hasmah Center for Asian Public Opinion ResearchCollaborat 2014 Asian journal for public opinion research Vol.1 No.2
Everyone has a voice and can broadcast it to the world. We hear about the old maxim of media do not tell people what to think but what to think about. Under this theory or approach, a key function of political communication is to make the public think about an issue in a way that is favorable to the sender of the message. In a democracy, political communication is seen as crucial for the building of a society where the state and its people feel they are connected. Thus, this is a study on how social media (e.g., Facebook, blogs, and YouTube) were used in the domain of Malaysian politics during the 13th general election campaigning period in order to set the agenda to form public opinion. The study found that Facebook was the most popular social media tool that political parties actively engaged with during the 13th general election campaign period. Apart from that, issues pertaining to the election were significantly highlighted by the political parties in social media, especially Facebook. However, other issues that were also important to the people such as the economy, crime, and education were not sufficiently highlighted during the election campaign period. This indicates that the political parties influence the public on what to think about using social media.
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