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王浩颖(Haoying Wang),郭冬辉(Donghui Guo) YIXIN 출판사 2023 Journal of Humanities and Social Sciences Vol.1 No.2
《木兰诗》源自中国南北朝,是一首传统的民间诗歌,至今已有数十个不同的翻译版本。本文旨在从译者主体性视角出发,深入探讨许渊冲和查尔斯·巴德《木兰诗》在“互文”修辞手法上的处理方式。许渊冲的翻译大多采取了聚焦一部分的同时忽略一部分的处理手法,从而让译文尽可能地便于目的语读者地理解。查尔斯·巴德则通过改写的方式,使原诗中的人物形象更加饱满,场景表现更加立体,更满足目的语读者的需求。本研究旨在补充对中国典籍翻译的研究,通过对比两位译者在翻译时对修辞手法的处理,为后续其他中国文化典籍的英译本研究提供一定的借鉴。 Originating in the Southern and Northern Dynasties of China, Mulan Poem is a traditional folk poem that has been translated into dozens of different versions. From the perspective of the translator’s subjectivity, this paper aims to explore the ways in which Xu Yuanchong and Charles Budd’s Mulan Poem deal with rhetorical devices of intertextuality. Most of Xu Yuanchong’s translations focus on one part while ignoring the other, so as to make the translation as easy as possible for the target language readers to understand. By rewriting, Charles Budd makes the characters in the original poem fuller, the scene performance more three-dimensional, which can better meet the needs of the target language readers. This study aims to supplement the research on the translation of Chinese classics, and by comparing the two translators’ treatment of rhetorical devices in translation, it can provide some reference for the subsequent research on the English translation of other Chinese cultural classics.
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Practical Preparation of Carbon Black/Carbon Nitride Compounds and Their Photocatalytic Performance
Shaozheng Hu,Haoying Wang,Fei Wang,Jin Bai,Lei Zhang,Xiaoxue Kang,GuangWu 대한화학회 2015 Bulletin of the Korean Chemical Society Vol.36 No.10
Here we report a carbon-black-modified g-C3N4 nanocomposite prepared by a convenient method and its photocatalytic performance, which was compared with other carbon-material-, carbon nanotube (CNT)-, C60-, and graphene (GR)-modified g-C3N4 nanocomposites. X-ray diffraction, N2 adsorption, UV–vis spectroscopy, X-ray photoelectron spectroscopy, electrochemical impedance spectroscopy, and photoluminescence were used to characterize the prepared composite material. The results reveal that incorporating g-C3N4 with carbon materials decreases the bandgap and the electron–hole recombination rate of the prepared catalysts. No significant difference was observed in the structural and optical properties among these four series of carbon-material-modified g-C3N4 nanocomposites. Carbon-based materials cannot act as visible-light sensitizers but they can facilitate the separation and transport of photogenerated carriers. These composites obey a tentative reaction mechanism similar to rhodamine B (RhB) photocatalytic degradation. Carbon-black-modified g-C3N4 exhibits comparable activity and stability as those of GR-modified g-C3N4 , which is better than the modification by C60 and CNTs. Compared to CNTs, GR, and C60 , carbon black is a cheap and effective carbon source with excellent photocatalytic performance for the preparation of carbon material/g-C3N4 nanocomposites.
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HIGH-NFU (NEED FOR UNIQUENESS) CONSUMERS’ INTENTION TO GENERATEWOM ABOUT LUXURY GOODS
Akinori Ono,Mai Kikumori,Haoying Wang 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07
In the context of the consumption of luxury goods, WOM generation seems to be an important way for individuals to express their identity. It has long been implied that luxury goods should be “conspicuous” because, generally, individuals are motivated to consume particular goods to communicate their social identity (cf. Belk, 1988; Berger & Health 2007). However, once individuals send positive messages about a luxury good, that item may be adopted by others whom they dislike. Thus, individuals may use moderation in generating positive WOM and prevent use of their favorite luxury brands from trickling down (Berger & Ward, 2010). In this regard, recent research has examined the effects of need-for-uniqueness (NFU) on consumers’ intention to generate word-of-mouth (WOM) and suggested that high-NFU consumers are unwilling to generate (positive) WOM because WOM results in the adoption of the product and would harm the consumers’ unique image (Cheema & Kaikati, 2010). However, they have focused on only one (avoidance-of-similarity) of the three types of NFU: avoidance of similarity (AS), unpopular choice counter-conformity (UCC), and creative choice counter-conformity (CCC) (Tian, Bearden, & Hunter, 2001). The purpose of this study is to examine how different types of NFU affect consumers’ willingness to generate WOM, considering the moderating role of product domain in the relationship between NFU and WOM. We examined the effects of types of NFU and product domain on positive WOM generation using a 3 (WOM sender type: high-AS/high-UCC/high-CCC consumers) × 2 (product domain: more identity-relevant, luxury vs. less identity-relevant, ordinary goods) between-subjects experimental design. The participants were 80 university students. We selected a high-quality coat as a luxury item and a high-end flash drive as an ordinary product. The former was represented as more identity-related than the latter. The results of ANOVA showed that three types of NFU have different effects on consumer’ willingness to generate positive WOM. High-AS consumers, as well as high-UCC consumers, are more unwilling to generate positive WOM, whereas high-CCC consumers are more willing to generate WOM; moreover, these effects are more pronounced when the consumers were referencing a more identity-relevant, luxury good. The implications of this study may help firms understand the factors that elicit or prevent WOM generation.
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