Information Credibility between Social Media Site and Review Site : Which One Do I Trust More?

DongBack Seo,Jung Lee 한국정보기술응용학회 2014 Journal of information technology applications & m Vol.21 No.3

This study aims to examine how the relationship with an information source affects people to perceive credibility of online information. We developed a conceptual framework that explained how people perceived information credibility when they were familiar with the information source and/or when the information source seemed credible. We then compared the models in two different contexts, namely, online review and social media sites, to examine differences. We surveyed 136 online social media users with their online shopping experiences. Among our eight hypotheses, three (H6: the personality similarity between an information provider and an information seeker enhances the perceived credibility of the former; H7: the credibility of an information provider produces a much stronger mediating effect in review sites than in social media sites; H8: the familiarity of an information seeker with an information provider produces a stronger mediating effect in social media sites than in review sites) are fully supported and four (H1: the credibility of an information provider has a positive influence on the perceived credibility of the online information; H2: the familiarity of an information seeker with an information provider has a positive influence on the perceived credibility of the online information; H3: the goal similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former; H5: the personality similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former) are partially supported. The hypothesis of H4: the goal similarity between an information provider and an information seeker enhances the perceived credibility of the former is rejected. The result confirms that credibility of information is strongly mediated by credibility of information source than familiarity with information source in online review sites and vice versa in social media sites.

Information Credibility between Social Media Site and Review Site

DongBack Seo,Jung Lee 한국데이타베이스학회 2014 Journal of information technology applications & m Vol.21 No.3

This study aims to examine how the relationship with an information source affects people to perceive credibility of online information. We developed a conceptual framework that explained how people perceived information credibility when they were familiar with the information source and/or when the information source seemed credible. We then compared the models in two different contexts, namely, online review and social media sites, to examine differences. We surveyed 136 online social media users with their online shopping experiences. Among our eight hypotheses, three (H6: the personality similarity between an information provider and an information seeker enhances the perceived credibility of the former; H7: the credibility of an information provider produces a much stronger mediating effect in review sites than in social media sites; H8: the familiarity of an information seeker with an information provider produces a stronger mediating effect in social media sites than in review sites) are fully supported and four (H1: the credibility of an information provider has a positive influence on the perceived credibility of the online information; H2: the familiarity of an information seeker with an information provider has a positive influence on the perceived credibility of the online information; H3: the goal similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former; H5: the personality similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former) are partially supported. The hypothesis of H4: the goal similarity between an information provider and an information seeker enhances the perceived credibility of the former is rejected. The result confirms that credibility of information is strongly mediated by credibility of information source than familiarity with information source in online review sites and vice versa in social media sites.

Relationship between Self-discrepancy and Subjective Well-being

DongBack Seo,Andre Sijtsema 한국데이타베이스학회 2014 Journal of information technology applications & m Vol.21 No.3

People can differently act online than in real-life. Their virtual identities may allow them to express themselves more freely. In this perspective, there is a self-discrepancy between virtual- and real-life. Due to the anonymity, people can feel free to express who actually they are online without considering social pressure. Especially, for those people who live in a repressed society, virtual-selves can play a significant role to achieve their well-being. For this reason, a self-discrepancy between actual- and virtual-self related to well-being was studied. With 183 survey responses, political freedom, extraversion and neuroticism are identified as significant influencers of subjective well-being (SWB). In addition, an increase in self-discrepancy between virtual- and real-life for ‘unhappy’ people leads to an increased online well-being, which is contradictory to Higgins’ self-discrepancy theory.

Relationship between Self-discrepancy and Subjective Well-being

Seo, DongBack,Sijtsema, Andre Korea Data Strategy Society 2014 Journal of information technology applications & m Vol.21 No.3

People can differently act online than in real-life. Their virtual identities may allow them to express themselves more freely. In this perspective, there is a self-discrepancy between virtual- and real-life. Due to the anonymity, people can feel free to express who actually they are online without considering social pressure. Especially, for those people who live in a repressed society, virtual-selves can play a significant role to achieve their well-being. For this reason, a self-discrepancy between actual- and virtual-self related to well-being was studied. With 183 survey responses, political freedom, extraversion and neuroticism are identified as significant influencers of subjective well-being (SWB). In addition, an increase in self-discrepancy between virtual- and real-life for 'unhappy' people leads to an increased online well-being, which is contradictory to Higgins' self-discrepancy theory.

Information Credibility between Social Media Site and Review Site : Which One Do I Trust More?

Seo, DongBack,Lee, Jung Korea Data Strategy Society 2014 Journal of information technology applications & m Vol.21 No.3

This study aims to examine how the relationship with an information source affects people to perceive credibility of online information. We developed a conceptual framework that explained how people perceived information credibility when they were familiar with the information source and/or when the information source seemed credible. We then compared the models in two different contexts, namely, online review and social media sites, to examine differences. We surveyed 136 online social media users with their online shopping experiences. Among our eight hypotheses, three (H6: the personality similarity between an information provider and an information seeker enhances the perceived credibility of the former; H7: the credibility of an information provider produces a much stronger mediating effect in review sites than in social media sites; H8: the familiarity of an information seeker with an information provider produces a stronger mediating effect in social media sites than in review sites) are fully supported and four (H1: the credibility of an information provider has a positive influence on the perceived credibility of the online information; H2: the familiarity of an information seeker with an information provider has a positive influence on the perceived credibility of the online information; H3: the goal similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former; H5: the personality similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former) are partially supported. The hypothesis of H4: the goal similarity between an information provider and an information seeker enhances the perceived credibility of the former is rejected. The result confirms that credibility of information is strongly mediated by credibility of information source than familiarity with information source in online review sites and vice versa in social media sites.

The Importance of and a Comparison of Standards Development Organizations in the Ubiquitous Society

DongBack Seo,Rudi Bekkers 한국경영정보학회 2008 한국경영정보학회 학술대회논문집 Vol.2008 No.-

Factors Influencing Young Filipinos’ Purchasing Decisions on K-beauty Products on SNS

Roxanne Aldave,DongBack Seo 한국경영정보학회 2021 한국경영정보학회 학술대회논문집 Vol.2021 No.11

Seventy-one percent of the entire Philippine population are active social media users. The biggest group user are the Filipinos in the 18-24 age range (Gen Z). As social media becomes more universal, consumers are acquiring information from diverse channels (Rauniar et al. 2014). Information like the latest technology, your favorite K-pop celebrity, and many more. Social media platforms allow users to have conversations, share information and create web content. Billions of people around the world use social media to share information and make connections. On a personal level, social media allows us to communicate with friends and family, learn new things, develop our interests, and be entertained. Also, with the ever-growing wave of Korean culture influence, beauty industry has also widened its market in the country. Moreover, with the increase of internet, social media, and Korean culture awareness in the Philippines, its usage of SM shifted from entertainment to product placement platform and online shopping. In modern times, public consumption behavior tends to revolve around social media rather than mass media (Aksoy et al. 2013). This study aims to explore the factors of young Filipinos social media purchase by investigating whether purchase decision of Korean beauty products is supported social media usage (i.e. watching Korean drama and Korean celebrity endorsement online).

Blockchain Technology: The Future of Remittance in the Philippines

Roxanne Aldave,DongBack Seo 한국경영정보학회 2021 한국경영정보학회 학술대회논문집 Vol.2021 No.6

Citation Analysis of Journal-to-Journal Data : Deriving Clusters for Journal Classification

Fridolin Neuhuber,DongBack Seo 한국경영정보학회 2021 한국경영정보학회 학술대회논문집 Vol.2021 No.6

This bibliometric study is a citation analysis of journals that concern themselves with businessrelated topics. For this purpose, the journals from the following five categories from the Web of Science Subject Categories have been examined: “Business”, “Business & Finance”, “Economics”, “Management” and “Operations Research & Management Science”. The data is retrieved from the Journal Citation Reports 2019 for each journal that is part of one of the categories. The data includes information about the journals that the articles published in the specific journal in 2019 cited and which journals cited the articles in a specific journal (Cited Journal Data and Citing Journal Data). This data is combined by creating an asymmetrical 1- mode matrix of all journals. Then, the matrix is analyzed with Pajek and VOSviewer to create clusters of journals with a high inter-correlation through citations. In the following step, the journals in these clusters are analyzed for their disciplines, main topics, and compared to typical fields of study at universities (e.g. Accounting, Marketing, Finance, etc.) in order to highlight similarities and differences between the fields of studies and the clusters of journals.

The process of privacy intrusion : Based on elaboration likelihood model

Eden Lee,DongBack Seo 한국경영정보학회 2021 한국경영정보학회 학술대회논문집 Vol.2021 No.6

People have adopted Social Networking sites (SNSs) as a part of daily lives. While using the SNSs, people easily collect, distribute or write others’ personal information without the information owner’s acknowledgement. Thus, privacy intrusion has been paid attention by both academia and industries. This research focuses on the process where people have their privacy intrusion intention. According to Elaboration Likelihood Model (ELM), there are largely two routes in persuasion process. If a person has low involving context in privacy intrusion such as gossip and curiosity in using SNSs (peripheral route), (s)he may intrude others’ privacies with low motivation and ability. On the other hand, if a person has high involving context in privacy intrusion such as social justice control and power in using SNSs (Central route), (s)he may intrude other’s personal information with high motivation and ability. Using survey data collected from 400 Korean SNS users, we find that gossip and social justice control are effectively associated with privacy intrusion intention through curiosity and power as mediators. This research indicated that privacy intrusion intention in SNSs can be explained by ELM process. It implies privacy intruders could be distinguished by their level of elaboration likelihood. This result can help privacy researchers, policy makers and practitioners to understand intrusion intention.