Influencer Marketing: Factors Influencing A Customer’s Purchase Intention

Ahnaf Chowdhury NILOY(Ahnaf Chowdhury NILOY ),Jawad Bin ALAM(Jawad Bin ALAM ),Md. Shah ALOM(Md. Shah ALOM ) 한국유통과학회 2023 Asian Journal of Business Environment (AJBE) Vol.13 No.1

Purpose: The study analyzes the impact of attitudes toward food influencers on consumer purchase intention. It also aims to identify factors affecting consumers’ attitudes toward food influencers. Research design, data and methodology: Based on the responses collected from 500 randomly selected consumers, the study analyzes the relationship based on the factors of influencer marketing. The authors test the conceptual model using multivariate linear regression analysis after validating the internal consistency of the data using Cronbach’s Alpha reliability test and exploratory factor analysis (EFA). Results: The study finds that purchase intention is positively correlated and significantly impacted by the attitude towards influencer. The study further finds that attitude towards influencer is positively correlated and significantly impacted by source attractiveness, product match up, and source familiarity. However, source credibility is found to be an insignificant construct impacting attitude towards influencer. Conclusions: The study gives a guided solution to marketers and brand practitioners about the importance of influencer marketing in the food industry and its effectiveness in generating purchase intention. The present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward food influencers and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on purchase intention in the food industry.

Fabrication of a novel p-n heterojunction NiAlFe Layered Triple Hydroxide (LTH)- MoS₂ nano-photocatalyst with improved UV-light-driven photocatalytic degradation of organic dye.

Mir Ferdous Chowdhury(CHOWDHURY MIR FERDOUS),Chang Min Kim,Am Jang(장암) 대한환경공학회 2022 대한환경공학회 학술발표논문집 Vol.2022 No.11

Corporate Governance and Bank Performance during COVID-19: Evidence from Bangladesh

Md Masud CHOWDHURY(Md Masud CHOWDHURY ) 한국유통과학회 2023 The Journal of Asian Finance, Economics and Busine Vol.10 No.2

The radical Coronavirus (COVID-19) has swiftly unfolded everywhere globally; it continues to unfold uncontrollably and critically, affecting all economies. The pandemic is not only a health issue but also has distinct effects on the global economy and enterprises. The impact of this novel Coronavirus is also well-documented in the financial sector. This study aims to investigate the impact of COVID-19 on corporate governance and banks’ financial performance. Moreover, this study also examines the impact of corporate governance on banks’ performance in Bangladesh. The study uses return on equity, return on assets, non-performing loans, return on investment, and earnings per share to measure the performance of the banks. And characteristics of corporate governance are measured by board size, number of independent directors on the board, number of female directors on the board, number of board meetings, and number of members in the audit committee. The study uses descriptive statistics, correlation analysis, t-test, and panel regression analysis. The study finds that COVID-19 significantly impacts the banks’ performance and some corporate governance characteristics. The study also reveals that corporate governance significantly impacts the financial performance of commercial banks. The findings of this study suggest that banks should concentrate more on corporate governance.

Synthesis Of Highly Effective, Well-Characterized Photocatalyst Nialfe-Layered Triple Hydroxide(lth) For Degradation Organic Dye Containing Of Textile Wastewater

Mir Ferdous Chowdhury(Chowdhury Mir Ferdous),Am Jang(장암),Hyun Ki Jung(정현기),Chang-Min Kim(김창민) 대한환경공학회 2021 대한환경공학회 학술발표논문집 Vol.2021 No.11

Manure Based Duckweed Production in Shallow Sink : Effect of Genera on Biomass and Nutrient Yield of Duckweed under the Same Nutritional and Management Conditions

Chowdhury, S.A.,Sultana, N.,Huque, K.S.,Huque, Q.M.E. Asian Australasian Association of Animal Productio 2000 Animal Bioscience Vol.13 No.5

Biomass yield, nutritive value and nutrient utilization efficiency of different genera of duckweed (DW, Lemnaceae) under the same nutritional and management conditions were studied. Three genera of DW namely: Lemna perpusilla, Spirodela polyrhiza and Woljfia arrhiza, were cultivated in 18 plastic sinks each of $59{\times}54{\times}35cm^3$ size. Each sink contained approximately 80 L of water and was charged once with 6.648 kg of anaerobically fermented cow dung effluent. The seed rate for Spirodela, Lemna and Wolffia were 600, 400 and $600g/m^2$ respectively. Duckweed were harvested at 48 hours intervals. Media total N concentration for Lemna and Wolffia gradually increased with time. Growth of duckweed was measured by subtracting the inoculum from the total biomass production. Growth of Spirodela ceased within 4 days but Lemna and Wolffia continue to grow up to 34 days. Bio-mass yield was significantly (p<0.05) higher in Wolffia (906 kg/ha/d) than Lemna (631 kg/ha/d). Dry matter (DM) yield was very similar in Lemna (14.80 kg/ha/d) and Wolffia (14.57 kg/ha/d). The N content was non-significant higher in Lemna (5.45%) than Wolffia (5.00%) and Spirodela (4.6%). The crude protein (CP, $N{\times}6.25$) yield was non-significantly higher in Lemna (4.83 kg/ha/d) than Wolffia (4.32 kg/ha/d). The acid detergent fibre (ADF) content was the highest in Wolffia (28.59%), followed by Spirodela (19.47%) and Lemna (12.39%). Utilization efficiency of CP was 273 and 314% respectively for Wolffia and Lemna. However, similar efficiency values for Spirodela was only 1.5%. Considering the bio-mass yield, nutritive value and nutrient utilization efficiency, production performance of DW were in the order of Lemna>Wolffia>Spirodela under the present experimental conditions.

Supplementation of lycopene in maturation media improves bovine embryo quality in vitro

Chowdhury, M.M.R.,Choi, B.H.,Khan, I.,Lee, K.L.,Mesalam, A.,Song, S.H.,Xu, L.,Joo, M.D.,Afrin, F.,Kong, I.K. Butterworths, etc ; Elsevier Science Ltd 2017 Theriogenology Vol.103 No.-

This study sought to modulate factors that reduce embryo quality in in vitro culture (IVC) systems. Over eight replicates, 3075 oocytes were cultured in in vitro maturation media containing various concentrations of lycopene, followed by in vitro fertilization and culture. The percentages of MII-stage oocytes, the presumptive zygotes that underwent cleavage and developed into blastocysts were significantly (P < 0.05) higher, the intracellular ROS concentrations reduced significantly (P < 0.05) in oocytes/blastocysts, TUNEL assay demonstrates reduced apoptosis and increased total cell number per blastocyst (P < 0.05), Immunocytochemistry confirmed that diminished protein expression of nuclear factor kappa B (NFκB), cyclooxygenase-2 (COX2), and 8-oxoguanine (indicated by ROS) and relative mRNA expression of the Caspase-3, NFκB, COX2, iNOS and BCL2-associated X (BAX) was significantly (P < 0.05) lower whereas the anti-apoptotic gene BCL2 was significantly (P < 0.05) higher in the 0.2 μM lycopene-supplemented group than the control. In conclusion, lycopene improves blastocyst quality by overcoming unfavorable conditions in in vitro culture systems.

PREVALENCE OF FASCIOLA CERCARIAE IN LYMNAEID SNAILS IN BANGLADESH

Chowdhury, S.M.Z.H.,Mondal, M.M.H.,Huq, S.,Rahman, M.H. Asian Australasian Association of Animal Productio 1994 Animal Bioscience Vol.7 No.3

A total of 4149 Lymnaea auricularia var rufescens and 401 L. luteola snails were collected and examined in six periods from May, 1989 to April, 1990 at Savar, Dhaka, Bangladesh. Fasciola cercariae (Gymnocephalous cercariae) was found in 13 (0.31%) L. auricularia var rufescens, but was absent in all L. luteola examined. Prevalence of Fasciola cercariae in the snails varied significantly (p < 0.05) in different periods (months) of the year with higher prevalence in July-August (0.77%), followed by September-October (0.52%) and May-June (0.45%). Cercariae did not appear in the snails from November to April.

Effect of Molasses or Rice Gruel Inclusion to Urea Supplemented Rice Straw on Its Intake, Nutrient Digestibilities, Microbial N Yield, N Balance and Growth Rate of Native (Bas indicus) Growing Bulls

Chowdhury, S.A.,Huque, K.S. Asian Australasian Association of Animal Productio 1998 Animal Bioscience Vol.11 No.2

The possibility of using rice gruel compared to that of the cane molasses as a source of readily fermentable energy for a urea supplemented straw diet has been studied. Twelve native growing bulls of $237{\pm}8.7kg $ live weight and months old were randomly allocated to three treatments fed solely rice straw enriched with : (1) 3% urea (US), (2) 3% urea + 15% molasses (UMS) and (3) 3% urea + 30% rice gruel (UGS). The feeding trial continued for sixty days. Organic matter (OM) intake was significantly (p < 0.05) higher in the UMS ( $64g/kg\;W^{0.75}/d$) followed by UGS ($53g/kg\;W^{0.75}/d$) and US ($49g/kg\;W^{0.75}/d$). Estimated (from digestible OM intake) metabolizable energy (ME) intake were 396, 348 and $301kJ/kg\;W^{0.75}/d$ for UMS, UGS and US respectively. The maintenance (i.e., no change in live weight) ME intake calculated to be $308{\pm}7.4kJ/kg\;W^{0.75}/d$. Urinary purine derivatives excretion was nonsignificantly higher in the UMS (51.73 mmol/d), followed by UGS (42.53 mmol/d) and US (35.26 mmol/d). The estimated microbial N (MN) yield were 21.10, 14.00 and 11.60 g/d for UMS, UGS and US respectively. For each MJ increase in ME intade, MN yield increased by $1.29{\pm}0.134g$. Observed live weight changes during the experimental period were 292, 125 and -19 g/d respectively for UMS, UGS and US. It was concluded that supplementation of readily fermentable N (urea) alone was not enough to optimize the rumen function and a source of readily fermentable energy was required. Rice gruel was less effective than molasses as fermentable energy source to remove a restriction on voluntary intake and provide less amino acids of microbial origin for absorption from the small intestine, Thus more substrate for protein synthesis and gluconeogenesis were available for growth in the molasses than the rice gruel supplemented animals. However, in situation where molasses is not available or costly, rice gruel does appear to have a place as readily fermentable energy source on a urea supplemented straw diet.

QUANTIFICATION OF Fasciola gigantica INFESTATION IN ZEBU CATTLE OF BANGLADESH

Chowdhury, S.M.Z.H.,Mondal, M.M.H.,Huq, S.,Akhter, N.,Islam, M.S. Asian Australasian Association of Animal Productio 1994 Animal Bioscience Vol.7 No.3

A research study was undertaken to quantify fascioliasis in both live and slaughtered zebu cattle at Savar, Bangladesh. Eggs of Fasciola gigantica per gram of feces (EPG) was determined in a total of 213 fasciola infested live cattle. The EPG per animal ranged from 100 to 400 (mean $138.03{\pm}4.27SE$). Counting of F. gigantica was made in a total of 63 fasciola infested livers of slaughtered cattle. Number of immature flukes per liver ranged from 0 to 37 (mean $8.74{\pm}0.85SE$) and mature flukes ranged from 2 to 121 (mean $20.54{\pm}2.23SE$). Total load of flukes recovered per liver varied from 4 to 132 (mean $29.28{\pm}2.42SE$). Significantly higher EPG (p < 0.05) and higher load of flukes in the livers (p < 0.01) were observed from September to December (post monsoon and winter). The EPG and fluke counts were found significantly higher (p < 0.01) in animals after one year of age and these were also higher in female animals (p < 0.05) than the males.

Effect of Graded Levels of Wheat Bran Supplementation on Intake, Nutrient Digestibility, Microbial N Yield and Growth Rate of Native Bulls Fed Rice Straw Alone

Chowdhury, S.A. Asian Australasian Association of Animal Productio 1998 Animal Bioscience Vol.11 No.2

The dose response effects of different levels of wheat barn (WB) supplementation to a rice straw based diet has been studied in growing native (Bos indicus) bulls of Bangladesh. Twelve bulls of $266{\pm}29.6kg$ live weight and $32{\pm}9.5$ months old were given either of three diets of ad libitum untreated rice straw alone (T1) or straw supplemented with 2 (T2) or 3 (T3) kg WB. Besides, the experimental animals also received a mineral mixture. In 4 weeks, data were recorded on the intake, digestibility, microbial N (MN) yield, N balance (NB) and growth rate (GR). In the three diets, WB was 0 (T1), 29.6 (T2) and 42 (T3) percent of the total DM intake. With the increasing levels of WB supplementation, the total DM and OM intake increased, but the straw intake decreased linearly. WB supplementation increased the digestibilities of DM, OM and N but had no effect on ADF digestibility. The urinary purine derivative excretion and hence the MN yield increased with WB supplementation. The total MN yield were 7.26 and 35 g/d respectively for 0.2 and 3 kg WB supplementation. However, the efficiency of MN yield was highest (13 g/kg DOMR) at 2 kg WB level. Despite the increase DOM intake, the dietary ME content remain below 6 MJ/kg DM even at 3 kg WB supplementation. The NB were -84,467 and 1,620 mg/kg $W^{0.75}/d$ which were reflected on the GR of -186,346 and 554 g/d for 0, 2 and 3 kg WB supplementation respectively. Depending on the cost effectiveness, on an untreated rice straw diet, WB may be supplemented by up to 3 kg/d (42% of the diet) or more. However, if the maximum utilization of roughage is the main concern, the optimum WB level would probably be around 2 kg (30% of the diet) daily.