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      • KCI등재

        Is Global Workspace a Cartesian Theater? How the Neuro-Astroglial Interaction Model Solves Conceptual Issues

        ( Samuel Bellini Leite ),( Alfredo Pereira Jr ) 서울대학교 인지과학연구소 2013 Journal of Cognitive Science Vol.14 No.4

        The Global Workspace Theory (GWT) proposed by Bernard Baars (1988) along with Daniel Dennett`s (1991) Multiple Drafts Model (MDM) of consciousness are renowned cognitive theories of consciousness bearing similarities and differences. Although Dennett displays sympathy for GWT, his own MDM does not seem to be fully compatible with it. This work discusses this compatibility, by asking if GWT suffers from Daniel Dennett`s criticism of what he calls a “Cartesian Theater”. We identified in Dennett 10 requirements for avoiding the Cartesian Theater. We believe that some of these requirements are violated by GWT, but not all, hence there is partial incompatibility with MDM, and it is nonsense to answer if GWT is or is not a Cartesian Theater. However, by asking such question we conclude that the issues around this discussion involve fuzzy claims about degrees of consciousness and we show how the Neuro-Astroglial Interaction Model (NAIM) is fit for solving such conceptual issues.

      • OPERA: PERFORMING ART AS LUXURY IN FASHION CITIES. RESEARCH ISSUES FOR MARKETING

        Nicola Bellini 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

        This paper investigates the (presently unexplored) relationship between a peculiar kind of performing art, i.e. opera (as in the Western musical tradition), and the fashion and luxury business within the context of fashion cities. In particular it investigates, on the one hand, how the relationship with opera production may benefit the marketing strategy of luxury companies and, on the other hand, how opera houses may profit from the relationship with the luxury industry. As a preliminary work, introducing a new research project, its aim is to provide a tentative systematization and clarification of the research questions and to stimulate an early discussion of their consistency and relevance. Three sets of research questions are proposed for discussion and further exploration, concerning: a) the audience segmentation of opera as experiential luxury (based on self-congruency theory) and its implications; b) the luxury industry as opera sponsor; c) integrating opera in luxury marketing strategy (brand heritage vs. opera heritage).

      • KCI등재
      • ARE CHINESE CONSUMERS READY FOR CHINESE LUXURY BRANDS?

        Nicola Bellini,Klaus Heine,Serena Rovai,Jiaxun He 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

        Chinese nationals already make up one quarter of global luxury consumption and therefore represent the biggest group of luxury consumers worldwide (Bain & Co, 2012). It seems that there exists a considerable imbalance between the Chinese consumption and production of luxury. Many Western luxury consumers can hardly name a single Chinese luxury brand. However, although it is not on the radar of many experts and most consumers yet, the luxury business community in China is already emerging in big steps. China became an important manufacturing hub for semi-finished luxury products, which already helped building-up industry-specific know-how. The country is also best representing the entrepreneurial spirit in the luxury segment; there is a variety of Western and Chinese market players setting up China-specific luxury brands. New Chinese luxury brands include, for instance, Longio (watches), Mary Ching (shoes), NE Tiger (wedding dresses), Qeelin (jewelry) and Shang Xia (apparel, interior decoration; Heine and Phan, 2013). For the last decades, consumers and marketers strongly believed in the basic principle: Western stuff is hot – and Chinese stuff is not (O'Cass and Siahtiri, 2013). So are Chinese consumers actually ready for Chinese luxury brands? The objective of this paper is to analyze the challenges and strategies of Chinese luxury start-ups – with reference to the attitudes and preferences of Chinese luxury consumers. As Chinese luxury consumers and brands are still underexplored objects of investigation, which cannot be understood adequately by mere quantitative research, we employ an explorative approach with reference to the Grounded Theory. Based on a selection of (potential) Chinese luxury brands, we derive criteria that help answering the question: What are actually Chinese Luxury Brands? The “Chineseness” of a luxury brand depends, for instance, on the location of its headquarters (Mainland, Hongkong or even Taiwan) and the nationality of key people involved including the founders, designers, artisans and the CEO. Based on an analysis of potential Chinese luxury brands, we identified nine major types of players in the Chinese luxury market and their strategies to create Chinese luxury brands. Major Chinese luxury players include, for instance, Western luxury corporations, Chinese designers and Chinese (state-controlled) corporations. It already became quite common for Western luxury corporations to set-up their own more or less “Chinese” luxury brand. For instance, Herm?s created Shang Xia and Est?e Lauder Osiao (cosmetics). Other options for Western luxury brands include taking over Chinese luxury ventures (such as Shanghai Tang by Richemont) or acquiring Chinese premium brands or traditional Chinese handicraft brands in order to upgrade them into luxury brands. This is done, for instance, by LVMH group, who acquired a majority share in the time-honored winemaker Changyu. Many well-known Western luxury brands such Chanel or Dior were set up by designers. Accordingly, there exist already some successful Chinese fashion designer brands such as NE Tiger (since 1992 by Zhifeng Zhang), Maryma (by Mary Ma since 1999), Rose Studio (by Guo Pei since 1997), and Xander Zhou (since 2007), who may develop into (international) luxury brands. Similar to entrepreneurs, some big Chinese (state-controlled) corporations corporations aim expanding into the luxury segment because they expect attractive business opportunities, but may also aim to improve their corporate and/or brand image. Examples include Shanghai Vive by Jahwa group and SheJi-Sorgere by China Garments group. The combination of market players and their desire and strategies in creating country-specific luxury brands is truly unique to China. For instance, big luxury houses such LVMH never perceived another market such as Germany or the US as that specific and above all relevant enough to set up a specific luxury brand especially for that market. In the subsequent section, the paper shifts its focus to the Chinese luxury consumers. At the very core of this discussion lie the mobile and multi-faceted (and sometimes ambiguous) associations of China with luxury perception (Rovai 2014). These relate to both consumer behavior (the Chinese market for luxury) and production (the reputation of Chinese producers of luxury goods and services). Based on a content-analysis of current literature and press, we categorize and discuss the factors that may impact the attitudes of Chinese consumers towards Chinese luxury brands with reference to the major luxury consumer segments in China. These factors include, for instance, the increased sophistication of consumers, the international exposure of Chinese consumers, the rejection of “potlatch behaviour”, the empowerment of women in Chinese society, the emergence of a creative class in China, the slow fashion movement, the reversal of intergenerational influences, and the “sinofication” trend – the New Cultural Revolution led by the “young emperors” (or “Sugar Generation”), the generation born after 1978 (Wang and He, 2014). Subsequently, we are analyzing the attitudes and preferences of Chinese luxury consumers with a small-scale qualitative survey. We concentrate on the “young emperors” generation and especially on the segments of white collar workers and the second generation rich. We conducted several in-depth interviews about their luxury preferences and then, following an empathic research approach, we went shopping together with the respondents to develop a better and real-life understanding of these luxury consumer segments. The results are content-analyzed and presented with reference to case studies of Chinese luxury brands. On the one hand, the sophistication and sinofication trends of the Chinese creative class may threaten the big Western luxury brands, but on the other hand, they create a basis for the development of Chinese luxury start-ups and increases the chances of Western luxury SME’s and connoisseur brands in China. Based on our analysis of the Chinese luxury consumer behavior, the paper concludes with some recommendations for the development of luxury brands in China.

      • ARE CHINESE CONSUMERS READY FOR CHINESE LUXURY BRANDS?

        Nicola Bellini,Klaus Heine,Serena Rovai,Jiaxun He 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.6

        Chinese nationals already make up one quarter of global luxury consumption and therefore represent the biggest group of luxury consumers worldwide (Bain & Co, 2012). It seems that there exists a considerable imbalance between the Chinese consumption and production of luxury. Many Western luxury consumers can hardly name a single Chinese luxury brand. However, although it is not on the radar of many experts and most consumers yet, the luxury business community in China is already emerging in big steps. China became an important manufacturing hub for semi-finished luxury products, which already helped building-up industry-specific know-how. The country is also best representing the entrepreneurial spirit in the luxury segment; there is a variety of Western and Chinese market players setting up China-specific luxury brands. New Chinese luxury brands include, for instance, Longio (watches), Mary Ching (shoes), NE Tiger (wedding dresses), Qeelin (jewelry) and Shang Xia (apparel, interior decoration; Heine and Phan, 2013). For the last decades, consumers and marketers strongly believed in the basic principle: Western stuff is hot - and Chinese stuff is not (O'Cass and Siahtiri, 2013). So are Chinese consumers actually ready for Chinese luxury brands? The objective of this paper is to analyze the challenges and strategies of Chinese luxury start-ups - with reference to the attitudes and preferences of Chinese luxury consumers. As Chinese luxury consumers and brands are still underexplored objects of investigation, which cannot be understood adequately by mere quantitative research, we employ an explorative approach with reference to the Grounded Theory. Based on a selection of (potential) Chinese luxury brands, we derive criteria that help answering the question: What are actually Chinese Luxury Brands? The “Chineseness” of a luxury brand depends, for instance, on the location of its headquarters (Mainland, Hongkong or even Taiwan) and the nationality of key people involved including the founders, designers, artisans and the CEO. Based on an analysis of potential Chinese luxury brands, we identified nine major types of players in the Chinese luxury market and their strategies to create Chinese luxury brands. Major Chinese luxury players include, for instance, Western luxury corporations, Chinese designers and Chinese (state-controlled) corporations. It already became quite common for Western luxury corporations to set-up their own more or less “Chinese” luxury brand. For instance, Hermès created Shang Xia and Estée Lauder Osiao (cosmetics). Other options for Western luxury brands include taking over Chinese luxury ventures (such as Shanghai Tang by Richemont) or acquiring Chinese premium brands or traditional Chinese handicraft brands in order to upgrade them into luxury brands. This is done, for instance, by LVMH group, who acquired a majority share in the time-honored winemaker Changyu. Many well-known Western luxury brands such Chanel or Dior were set up by designers. Accordingly, there exist already some successful Chinese fashion designer brands such as NE Tiger (since 1992 by Zhifeng Zhang), Maryma (by Mary Ma since 1999), Rose Studio (by Guo Pei since 1997), and Xander Zhou (since 2007), who may develop into (international) luxury brands. Similar to entrepreneurs, some big Chinese (state-controlled) corporations corporations aim expanding into the luxury segment because they expect attractive business opportunities, but may also aim to improve their corporate and/or brand image. Examples include Shanghai Vive by Jahwa group and SheJi-Sorgere by China Garments group. The combination of market players and their desire and strategies in creating country-specific luxury brands is truly unique to China. For instance, big luxury houses such LVMH never perceived another market such as Germany or the US as that specific and above all relevant enough to set up a specific luxury brand especially for that market. In the subsequent section, the paper shifts its focus to the Chinese luxury consumers. At the very core of this discussion lie the mobile and multi-faceted (and sometimes ambiguous) associations of China with luxury perception (Rovai 2014). These relate to both consumer behavior (the Chinese market for luxury) and production (the reputation of Chinese producers of luxury goods and services). Based on a content-analysis of current literature and press, we categorize and discuss the factors that may impact the attitudes of Chinese consumers towards Chinese luxury brands with reference to the major luxury consumer segments in China. These factors include, for instance, the increased sophistication of consumers, the international exposure of Chinese consumers, the rejection of “potlatch behaviour”, the empowerment of women in Chinese society, the emergence of a creative class in China, the slow fashion movement, the reversal of intergenerational influences, and the “sinofication” trend - the New Cultural Revolution led by the “young emperors” (or “Sugar Generation”), the generation born after 1978 (Wang and He, 2014). Subsequently, we are analyzing the attitudes and preferences of Chinese luxury consumers with a small-scale qualitative survey. We concentrate on the “young emperors” generation and especially on the segments of white collar workers and the second generation rich. We conducted several in-depth interviews about their luxury preferences and then, following an empathic research approach, we went shopping together with the respondents to develop a better and real-life understanding of these luxury consumer segments. The results are content-analyzed and presented with reference to case studies of Chinese luxury brands. On the one hand, the sophistication and sinofication trends of the Chinese creative class may threaten the big Western luxury brands, but on the other hand, they create a basis for the development of Chinese luxury start-ups and increases

      • SCOPUSKCI등재

        Complication of epiduroscopy: a brief review and case report

        Marchesini, Maurizio,Flaviano, Edoardo,Bellini, Valentina,Baciarello, Marco,Bignami, Elena Giovanna The Korean Pain Society 2018 The Korean Journal of Pain Vol.31 No.4

        Epiduroscopy is defined as a percutaneous, minimally invasive endoscopic investigation of the epidural space. Periduroscopy is currently used mainly as a diagnostic tool to directly visualize epidural adhesions in patients with failed back surgery syndrome (FBSS), and as a therapeutic action in patients with low back pain by accurately administering drugs, releasing inflammation, washing the epidural space, and mechanically releasing the scars displayed. Considering epiduroscopy a minimally invasive technique should not lead to underestimating its potential complications. The purpose of this review is to summarize and explain the mechanisms of the side effects strictly related to the technique itself, leaving aside complications considered typical for any kind of extradural procedure (e.g. adverse reactions due to the administration of drugs or bleeding) and not fitting the usual concept of epiduroscopy for which the data on its real usefulness are still lacking. The most frequent complications and side effects of epiduroscopy can be summarized as non-persistent post-procedural low back and/or leg discomfort/pain, transient neurological symptoms (headache, hearing impairment, paresthesia), dural puncture with or without post dural puncture headache (PDPH), post-procedural visual impairment with retinal hemorrhage, encephalopathy resulting in rhabdomyolysis due to a dural tear, intradural cyst, as well as neurogenic bladder and seizures. We also report for first time, to our knowledge, a case of symptomatic pneumocephalus after epiduroscopy, and try to explain the reason for this event and the precautions to avoid this complication.

      • KCI등재

        Neuroendocrine Dysregulation in Irritable Bowel Syndrome Patients: A Pilot Study

        ( Cristina Stasi ),( Massimo Bellini ),( Dario Gambaccini ),( Emiliano Duranti ),( Nicola De Bortoli ),( Bernardo Fani ),( Eleonora Albano ),( Salvatore Russo ),( Isabella Sudano ),( Giacomo Laffi ),( 대한소화기기능성질환·운동학회(구 대한소화관운동학회) 2017 Journal of Neurogastroenterology and Motility (JNM Vol.23 No.3

        Background/Aims Irritable bowel syndrome (IBS) is a multifactorial disorder, involving dysregulation of brain-gut axis. Our aim was to evaluate the neuroendocrine activity in IBS. Methods Thirty IBS and 30 healthy volunteers were enrolled. Psychological symptoms were evaluated by questionnaires. Urinary 5-hydroxyindoleacetic acid, plasma serotonin (5-hydroxytryptamine, 5-HT), endothelin, and neuropeptide Y (NPY), and plasma and urinary cortisol levels were evaluated. Fourteen IBS subjects underwent microneurography to obtain multiunit recordings of efferent postganglionic muscle sympathetic nerve activity (MSNA). Results Prevalent psychological symptoms in IBS were maladjustment (60%), trait (40%) and state (17%) anxiety, obsessive compulsive-disorders (23%), and depressive symptoms (23%). IBS showed increased NPY (31.9 [43.7] vs 14.8 [18.1] pmol/L, P = 0.006), 5-HT (214.9 [182.6] vs 141.0 [45.5] pg/mL, P = 0.010), and endothelin [1.1 [1.4] vs 2.1 [8.1] pg/mL, P = 0.054], compared to healthy volunteers. Moreover, plasma NPY, endothelin, cortisol and 5-HT, and urinary 5-hydroxyindoleacetic acid were associated with some psychological disorders (P ≤ 0.05). Despite a similar resting MSNA, after cold pressor test, IBS showed a blunted increase in MSNA burst frequency (+4.1 vs +7.8 bursts/min, P = 0.048; +30.1% vs +78.1%, P = 0.023). Baseline MSNA tended to be associated with urinary cortisol (ρ = 0.557, P = 0.059). Moreover, changes in heart rate after mental stress were associated with urinary cortisol (ρ = 0.682, P = 0.021) and changes in MSNA after mental stress were associated with plasma cortisol (ρ = 0.671, P = 0.024).” Conclusion Higher concentrations of endothelin, NPY, and 5-HT were found to be associated with some psychological disorders in IBS patients together with an altered cardiovascular autonomic reactivity to acute stressors compared to healthy volunteers. (J Neurogastroenterol Motil 2017;23:428-434)

      • SCOPUSKCI등재

        Complication of epiduroscopy: a brief review and case report

        ( Maurizio Marchesini ),( Edoardo Flaviano ),( Valentina Bellini ),( Marco Baciarello ),( Elena Giovanna Bignami ) 대한통증학회 2018 The Korean Journal of Pain Vol.31 No.4

        Epiduroscopy is defined as a percutaneous, minimally invasive endoscopic investigation of the epidural space. Periduroscopy is currently used mainly as a diagnostic tool to directly visualize epidural adhesions in patients with failed back surgery syndrome (FBSS), and as a therapeutic action in patients with low back pain by accurately administering drugs, releasing inflammation, washing the epidural space, and mechanically releasing the scars displayed. Considering epiduroscopy a minimally invasive technique should not lead to underestimating its potential complications. The purpose of this review is to summarize and explain the mechanisms of the side effects strictly related to the technique itself, leaving aside complications considered typical for any kind of extradural procedure (e.g. adverse reactions due to the administration of drugs or bleeding) and not fitting the usual concept of epiduroscopy for which the data on its real usefulness are still lacking. The most frequent complications and side effects of epiduroscopy can be summarized as non-persistent post-procedural low back and/or leg discomfort/pain, transient neurological symptoms (headache, hearing impairment, paresthesia), dural puncture with or without post dural puncture headache (PDPH), post-procedural visual impairment with retinal hemorrhage, encephalopathy resulting in rhabdomyolysis due to a dural tear, intradural cyst, as well as neurogenic bladder and seizures. We also report for first time, to our knowledge, a case of symptomatic pneumocephalus after epiduroscopy, and try to explain the reason for this event and the precautions to avoid this complication. (Korean J Pain 2018; 31: 296-304)

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