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기업지원사업의 서비스품질이 지각된 가치와 고객만족도에 미치는 영향
하영임(Young-Im Ha),안아람(Ah-Rahm Ahn),권순동(Soon-Dong Kwon) 한국무역연구원 2017 무역연구 Vol.13 No.3
Based on the SERVQUAL model, this study aimed to explore the effect of ‘Service Quality’ of the “Fast-Track Support Project” on the ‘Perceived Value’ and ‘Customer Satisfaction’ of SMEs in Sejong City, South Korea. ‘Service Quality’ consists of ‘responsibility’, ‘assurance’ and ‘safety’. ‘Perceived Value’ consists of ‘monetary value’ and ‘non-monetary value’. Likewise ‘Customer Satisfaction’ is composed of ‘business project participation satisfaction’ and ‘business project expense satisfaction’. For the hypothesis test, 22 beneficiary companies were surveyed and multiple regression analysis was used for statistical analysis. To summarize the results, ‘responsibility’ has a positive effect on both ‘monetary’ and ‘non-monetary value’. ‘assurance’ has a positive impact on ‘non-monetary value’, and ‘safety’ has a positive impact on ‘monetary value’. However, ‘assurance’ has had a negative impact on ‘monetary value’. As a result of the competitive situation for beneficiaries, it was confirmed that as the ‘assurance’ increased, the ‘monetary value’ decreased. In addition, ‘monetary value’ and ‘non-monetary value’ all had a positive influence on‘business project participation satisfaction’, but they had no influence on ‘business project expense satisfaction.’
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임착한 ( Chak Han Im ),김민근 ( Min Keun Kim ),제희정 ( Hee Jung Je ),김경희 ( Kyung Hee Kim ),김선영 ( Sun Young Kim ),김계자 ( Kye Ja Kim ),박성자 ( Sung Ja Park ),하영아 ( Young A Ha ),김미진 ( Mi Jin Kim ),김설화 ( Sul Ha Kim 한국균학회 2012 韓國菌學會誌 Vol.40 No.3
갓모양이 우수한 계통과 대길이가 길고 속성형질을 가진 계통을 모본으로부터 교배육종으로 두 가지 형질을 모두 가진 우수품종을 육성하고자 하였다. 낮은 갓명도 형질의 동형접합체를 만들기 위하여 KNR2312 유래 단핵균사들로 자가교배를 실시하여 갓명도가 45.2, 품질이 6.5인 중간모본 KNR2312-2636-10 × 18을 선발하였고, 이를 A8B10(나) 유래 단핵균사와 이종교배 하였다. 이후 낮은 품질을 개선하기 위하여 KNR2312 유래 단핵균사와 여교배를 실시하여 갓명도가 49.5, 품질이 7.3 수확량이 95.1 g인 가5나5KNR2312-47KNR2312-12 × 38 계통을 선발하였다. 선발된 계통은 갓모양이 우수하고 특히 갓끝이 24mm로 다듬기나 유통중 파손이 적을 것으로 사료된다. Two strains Pleurotus eryngii KNR2312 and A8B10 (Na) which have good traits in cap quality and speedy growing were selected to breed a new strain carrying the two traits. KNR2312-2636-10 × 18 (Ga) with 45.2 cap lightness and 6.5 quality was breeded by a consecutive inbreeding between KNR2312-derived monokaryons. Ga5 × Na5 came from outcrossing between Ga and Na was backcrossed with KNR2312-derived monokaryons twice to improve quality in cap color and shape. Therethrough Ga5NaKNR2312-47KNR2312-12 × 38 carrying lightness of 49.5, quality of 7.3 and weight of 95.1 g was selected. The selected strain possesses good quality and dark color of cap. Especially its edge is 24 mm thick, therefore it is not likely damaged during processing and distribution.
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