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宋秉權,崔喆淵 慶熙大學校 體育科學大學 1992 體育科學論叢 Vol.- No.5
The purpose of this study was to investigate the physical Education of Hwarang spirit and characterize the trend of future physical Education. The follwing conclusions were reached as results. First, the gymnastics in the flower of youth in Silla dynasty is classified into education of morality stressed the national ethics for God and filial piety of defense of the fathe rland, musical education for emotional sense, and gymnastics. But the gymnstics especially regarded it as important one is decause the education in the flower of youth in Silla dynasty was based on the activity. Second, the purpose of gymnastics in the flower of youth in Silla dynasty was to explore the beautiful body beyond over the execllence of the body and its utility cultivate the virtue of the body based on the viewpoint of body which can not be separated from the body and soul, and realize the fair human beings as well as one's whole personality in harmony with body and soul. Ttird, the physical education in the flower of youth in Silla dynasty was to train the body and soul through the group activity that was different from the indibidualistic oriented education or intelligence and it was the education for inturing something at the castle inside or home. Fourth, It is similar that the flowef of youth in Silla dynasty and knitghthood same factors that it was religious and non-formal living education as well as the education for the knight with morality. Fifth, the education of flower of youth in Silla dynasty was the living gymnastics which has many factors of litcrary and morality, while the education of knighthood was dangerous and fighting style. Finally. the researcher has a mind that we should examine ourselves thinking that anything of ours are behind form the European style in the physical aspects, and develop our gynmastic culture investigation our traditional games and entertainment in order to clear stress from the modern society. Further, it shoud be done by our gymnastic persons to develop it through the traditional gymnastic culture as the promotion of living life.
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스포츠 의류 마케팅 전략이 소비자 구매욕구에 미치는 영향
정병기,최철연 慶熙大學校 社會體育硏究所 1997 體育科學論叢 Vol.- No.10
The object of this study was to find out enterprises' marketing strategy factors of clothing and the effect of them on customers' interest. The strategy factors were found out in the interview with sports clothing marketers such as NIKE and Pro-specs, and the selected items for questionnaire of customer's interest were as follows. 1. Interest, information,opinion,advertisement,frequence on the sports clothing. 2. Purchasing method,purchasing place,purchase,price,satisfaction level on the sports cothing. 3. The frequency on the matters under consideration in choosing the sports clothing. 4. The recognition level of products by sex. 198 K.J university students in Kyongki-do were selected as a sample through accidental cluster sampling and these data were computerized by using spsswin, Ver 7.0 and applying FREQUENCY and ANOVA. The results were found: 1. 34.7% of the respondents had interest in the sports clothing, 37.4% of the respondents got the informations by the articles on display, 41.4% of them thought the advertisement as average, and 82.8% selected a sportsman as the model for advertisement. 2. 57.1% of the respondents answered that they purchased the sports clothing with friends in the item of purchasing method, 43.4% of them purchased in the famous brand shop,31.3% purchased the clothing once a season, 65.2% thought the price expensive, and the satisfaction level after buying was highest(47%) when they purchased the high quality one. 3. As the matters under consideration in choosing the sports clothing, fashion was rated as usual (32.4%), utility was important (39%),design was very important(52.5%), brand was very important(41.9%), and sewing important(39.9%). 4. In case of Pro-specs, male(x=2.74) showed lower recognition level than female(x=3.00). In case of NIKE, male(x=3.88)showed higher recognition level than female(x=3.61)
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