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부동산 중개사무소 신규창업 의사결정의 중요요인에 관한 연구
안미령(Ahn MiRyung),최민섭(Choi MinSeub) 한국주거환경학회 2016 주거환경(한국주거환경학회논문집) Vol.14 No.2
The purpose of this study is to explore important factors of New Establishment Decision for Real Estate Brokerage Business Office. This study attempted to deduct and analyze important factors among location characteristic, business result, real estate brokerage business office founder characteristic. Moreover, this study attempted to conduct the analysis using the general statistical processing method based on the demographical data obtained from the questionnaire research on the basis of the understanding that the identity of the specialist is ambiguous when AHP is used under the new establishment decision for real estate brokerage business office. And it attempted to analyze the cross-tabs of demographical characteristics by professional group to make an in-depth understanding of the specific contents. Finally, This study was made to find out the degree of importance through the case revealed that the new establishment decision for real estate brokerage business office The results of the study are as follows, First, it was found that location characteristic is the most important factor among the new establishment decision for real estate brokerage business office Second, it was found that marketing ability is more important factors of the new establishment decision for real estate brokerage business office as the real estate brokerage practical professional group
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AHP분석을 이용한 개인 커피전문점 창업 성공요인의 중요도 관한 연구
한진명(Han JinMyung),최민섭(Choi MinSeub) 한국주거환경학회 2016 주거환경(한국주거환경학회논문집) Vol.14 No.2
The purpose of this study is to explore priority factor in successful business performance for individual coffee shop start up. This study attempted not only to recognize the problem and difficulty in coffee shop caused by market change and user's various demands but also to find the alternative for solving the problem. For those reasons, This study selected important factors such as location characteristic, physical characteristic, service quality which are verified by preceding research. Moreover the AHP analysis conducted by experts deduced meaningful results for increasing coffee shop's competitiveness. The results of the study are as follows. First, it is needed to found coffee shop in great demand location for successful performance. And second important factor is to found business with a large transient population. At last, rational pricing strategy is also crucial for success of coffee shop
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에코세대의 주거선택 특성에 관한 연구 - 신혼주택 선택 중요요인을 중심으로 -
정선화(Jeong SunHwa),최민섭(Choi MinSeub) 한국주거환경학회 2017 주거환경(한국주거환경학회논문집) Vol.15 No.1
The purpose of this study is to explore important factors of the echo boomers’ newly-married house selection. In general, the echo boomers is meant to be the generation born from 1979 to 1992 during a period of fourteen years. Echo boomers is one of hot issues in the housing market. Because of their characteristics of house and purchasing power, current housing market is paying attention to the generation. Through this study, how the real estate, housing environment, social and economic characteristic factors can affect the echo boomers’ newly-married house selection is figured out. The analysis was done based on 308 significant research materials gathered from the questionnaires. For analysis methodology, this research is using SPSS 18.0 along with analytic techniques, such as implementation of basic statistical analysis, reliability, and structural analysis. Following is the results summary of the research : First, it is find that the first important factor is the region status characteristic for the echo boomers’ newly-married house selection. Second, it is find that second important factor is the education environment characteristic. Third, it is find that third important factor is the life convenience characteristic. In addition, family characteristic, environmentally friendly characteristic, and residential location characteristic are find to be important factors in the choice of the echo boomers’ newly-married house. This study have an academic importance about diversity of the echo boomers and a working-level importance about housing policy planning of the government, a substantive help of the housing market provider.
KCI
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