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스포츠 홍보의 이론 및 개념적 접근과 실제적 효과의 탐색
정상원(Jeong Sang Weon),송주현(Song Ju Hyun),지용범(Ji Yong Beom) 한국사회체육학회 2000 한국사회체육학회지 Vol.14 No.-
This study designed to research about the theory and practical effect of sport public relation. In this study, the theoretical background about sport public relation and sport marketing and local economy ware spoke with more various example. The theories presented in this study were largely sport event, sport public relation concept and local economy, the degree which sport event have an effect on local economy, the practical effect of sport public relation. The necessity and object of this study were the concept presentation of sport public relation and approach method, the social background presentation which sport event need in local economy, the practical effect evaluation method research of sport public relation, the relationship research of sport marketing and sport public relation. On the basis of the results analyzed in this study, the conclusion could be drawn as follows. 1. In modem society, the marketing trait sport event of sport public relation increased the role in various sport industry with development of mass communication. 2. The sport event inducement of local organization will be influence the excellent variation on the economic effect of local as well as high quality of life of the region residents, promote economy of the region through traits and culture introduction of the region. 3. The sport public relation is practical application study having various variable as to important strategy factor of long term development plan and promotion strategy of corporations and sport relation organization. 4. In the result of sport public relation strategy and efficient speech play of corporation and sport relation organization, the corporation and sport relation organization develop good results of profit increase and image up through news media with bignews information provision of corporation. 5. The sport public relation strategy is one strategy of marketing mix (4Ps)which was influenced in future positive direction for efficient operation of sport marketing relation organization. 6. The practical effect of sport public relation could be drawn as follows. The company marketing through sport promotion strategy The sport public relation through elite and pro athleties The sport public relation through charity event The sport event marketing of public effect The practical effect of sport public relation through media reserach
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도시공원 이용자들의 형태 분석 및 이용 만족도에 관한 연구
박장근(Jang Geun Park),임란희(Ran Hee Lim),지용범(Yong Beom Ji),신희진(Hee Jin Shin) 한국여가레크리에이션학회 2001 한국여가레크리에이션학회지 Vol.21 No.-
The purpose of this study was to investigate of form analysis and extent of Satisfaction of people using park. For this study, the population was the user Mansuck Park in Suwon City from 06.06.2001 to 06.07.2001. Sampling was made according to the self-administration method The participants in the questionnaire were 224. From the analysis of data, this study reached the following coclusions. 1. An analysis of form ; 1) A walking was 53.1 percent according to the analysis of using form in traffic means. There were some differences by age, job, education level, income. 2) The evening was 41.5 percent , and the afternoon was 28.6 percent according to the time period of using. There were some differences in all items as gender, age, job, education level, income. 3) The family or relative was 48.2 percent, and the friends (lover) was 32.6 percent according to the companion. There were some differences in all items as gender, age, job, education level, income. 4) The rest and walk 50.0 percent , and meeting, talk was 17.4 percent according to the using park. There were some differences by gender, age, job, income. 5) The shade of a tree, bench, grass was 55.4 percent, and the promenade was 23.7 percent according to the place and facilities for using. There were some differences by age. 2 And extent of satisfaction for using park ; The satisfaction in the location of facilities, the management and scene of the park was in high content degree. But, the satisfaction in the number of facilities and the staff was in low content degree.
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