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조성극 한국관광산업학회 1989 Tourism Research Vol.3 No.1
The moderns try to relieve their fatigue and strains got from work through tour. The essence of tour is to make itself oriented towards customer, through tour, the tourist can be leaded into he world of pleasure and oblivion where he can have opportunity of comparing them to present world. The decisive factors in planning the tour merchandise are: 1. To study Decision-making process of Tourists is very important. 2. Have the tour merchandise be customer oriented and review again if there are any heterogenious aspects. 3. In planning the tour merchandise, the various aspects have to homogenious. 4. The tour merchandise should be diversified variously according to their job, age, academic carrier, financial ability and professionalism, same with the tour course and the price. The price should be specified into high, medium and low one so that all of the tourist can be satisfied in their own choice of course, 5. It is necessary to have the merchandise be customer oriented and be mixed with the requirements from various tourists. 6. The tour agency is required to merchandise such a way as to be satisfied 120 percent in the procedure of merchandization (Idea Creation - Select - Evaluation - Development - Merchandise), planning and selling. 7. Planning is to be done under the recognization of diversified merchandise in order to provide the tourist with proper items according to their situation. The items mentioned above have to be reviewed so closely that the tourist can involve in the planning of merchandise and decision of price.
조성극 경희대학교 국제법무대학원 2003 國際法務硏究 Vol.7 No.1
According to Article 638-3 of the Korean Commercial Code and Article 3 of the Korean Code for Regulating Standardized Contract Clauses, the insurer has duty to explain the policy clauses to the assured. However, English law doesn't have such provisions. Meanwhile, the marine insurance contract is governed by English law, pursuant to English Law and Practice Clause included in the marine insurance policy clauses. So whether the insurer's duty to explain the policy clauses can fully apply to the marine insurance contract comes into question. The Korean Supreme Court's Decision (Case No. 99Da55533 rendered on July 27,2001) handles this issue. As seen from the Decision, the Korean Supreme Court seems to decide that insurer's duty to explain the policy clauses in the marine insurance is on a same level with that in the automobile insurance and other individual insurance. However, in view of the fact that the marine insurance belongs to business insurance and is governed by English law, it is proper that insurer's duty to explain in the marine insurance should be on lower level than that in the automobile insurance and other individual insurance.