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        연구논문 : 레스토랑의 서비스 제공단계별 Meal duration이 고객의 서비스품질 평가 및 고객만족에 미치는 영향

        조미희 ( Me Hee Cho ),이경희 ( Kyung Hee Lee ) 한국식생활문화학회 2010 韓國食生活文化學會誌 Vol.25 No.2

        This study, which took place in an Italian restaurant in Seoul, investigated the impact of meal duration on the evaluation of satisfaction and service quality, according to the service stages (order, cook, check) of a restaurant. Research procedures included two phases: during the first phase, data on expected-perceived meal duration, and service quality and satisfaction were collected by surveys, which were distributed at the restaurant. The second phase investigated the relationships among meal duration, customers` satisfaction, and service quality. T-tests and regression analyses were used to examine relationships between these variables. Results indicate that both failing to meet customers` expected meal duration, as well as the perceived meal duration could negatively impact the satisfaction and evaluation of service quality. The study confirmed that meal duration is indeed related to the responsiveness aspect of service quality. The important aspect of meal duration management is to improve service quality and satisfaction, which can lead to a restaurant`s success. Therefore, understanding the relationships among meal duration, satisfaction, and service quality is a part of a good foundation for effective meal duration management.

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        연구논문 : 국내 거주 외국인의 음식 선택 동기에 관한 연구

        김선주 ( Sun Joo Kim ),조미희 ( Me Hee Cho ),이경희 ( Kyung Hee Lee ) 한국식생활문화학회 2010 韓國食生活文化學會誌 Vol.25 No.2

        A number of factors are thought to influence people`s food choices, and there has recently been an increasing emphasis on understanding the consumer`s motives behind choice of food types. For one thing, an individual`s personal food-related tastes are thought to certainly influence personal food choice. This study aimed to discover the new motives for food, and what motives determine the food choice of foreigners living in Korea. Subjects (N=210) completed a Food Choice Questionnaire (65 questions) measuring specific motives and sociodemographic conditions (9 questions). Factor analysis and ANOVA were used to ascertain the food choice motives. Fourteen factors emerged, which were labeled health, mood, convenience, sensory appeal, natural content, price, weight control, familarity, political value, ecological protection. and religion. We also found that motives for new food choices include national image and information, ethnic food, and sanitation. Items were analysed to determine differences according to nationality, religion, occupation, and length of residence in Korea. All subjects thought sanitation is the most important motive in choice of food, and health, natural content, and ethnic food were also important.

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