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      • 농업·농촌 6차 산업 정책요구 분석

        조록환(Lock-Hwan Jo),방도혁(Do-Hyeuk Pang),서환석(Hwan-Seok Seo) 한국농어촌관광학회 2013 농어촌관광연구 Vol.20 No.2

        The study intends to be used as a measurement for revitalizing the 6th industry by surveying the recognition degree, needs, obstruction factors, and support measures of the 6th industrialization, with agents related to the 6th industrialization of the farming village field as its subject. orean agriculture is suffering simultaneously from foreign and domestic difficulties including pressure to open the market, aging manpower, and the vulnerable distribution structure. As a plan to revitalize suffering Korean agriculture and farming villages, the 6th industry has recently been receiving attention, and the 6th industry has been requested as a strategy that can create new added value which goes beyond the production, processing, sale of agricultural products. 6th industrialization is not simply a linking of the production, processing, and services of agriculture, but implies the comprehensive and organic fusion of 1st, 2nd, 3rd industries, the integration of the areas, and the creation of jobs and added value in the region by making interaction·healing·welfare and tourism into businesses.

      • 농촌마을축제평가를 위한 척도개발

        조록환(Jo, Rock-Hwan),이정은(Lee, Jung-Eun) 한국농어촌관광학회 2014 농어촌관광연구 Vol.21 No.2

        The festival participants tools they can be measured with respect to the satisfaction felt by participating in the festival are required. This measurement tool is expected to be utilized as an evaluation index which is necessary for the development of the understanding and support of the competitive element of the rurural village festivals through the village festival.

      • 치유관광지의 방문동기, 개인가치가 행동의도간의 영향관계

        조록환(Rock-Hwan Jo),이정은(Jung-Eun Lee),박향란(Hyang-Ran Park) 한국농어촌관광학회 2015 농어촌관광연구 Vol.22 No.2

        본 연구는 농촌치유관광 목적지를 구체적인 목적지로 정하고, 방문하는 방문자를 대상으로 농촌관광동기의 요인이 가치와 만족간의 영향관계를 도출하였으며 농촌치유관광에 대한 현재의 특성을 하고자 하였다. 첫째, 가설1인 치유관광 동기는 개인의 가치에 유의한 영향을 미칠 것이다. 로 설정하였으며 가설검증 결과 치유관광동기와 가치(β=.186, t=3.659)와 휴식동기와 가치(β=.430, t= 9.213)으로 유의한 관계가 형성이 되었으며 레크레이션 동기와 가치에 대하여 유의한 관계가 형성되지 않았다. 둘째, 가설2인 치유관광 동기는 행동의도에 유의한 영향을 미칠 것이다. 로 설정하였으며 가설검증 결과을 실시하였으며 치유관광의 동기와 가치(β=.272, t=5.392)와 휴식동기는 가치(β=.399, t=8.581)으로 유의한 관계가 형성이 되었으며 레크레이션 동기는 가치에 대하여 유의한 관계가 형성되지 않았다. 셋째, 가설 3은 가치는 행동의도에 유의한 영향을 미칠 것이다. 로 설정하였으며 가설검증결과 가치는 행동의도는(β=.602, t=16.224)로 가치와 행동의도간에 유의한 관계를 형성하였다. This study decides from the Rural Healing Tourist Destinations Rural Healing Tourist Destinations destination to the concrete destination, and Rural Healing Tourist Destinations’s factor deduced effect relation between value and satisfaction and grasped current meaning about Rural Healing Tourist Destinations visiting visitor. First, relation that keep in mind by value (β=.430, t=9.213) with Healing Tourist Destinations and value (β=.186, t=3.659) and rest same period was formed and relation that keep in mind about value with recreation same period was not formed. Second, relation that keep in mind by value (β=.399, t=8.581) of value (β=.272, t=5.392) and rest same period was formed with same period of healing sightseeing and recreation same period was not formed relation that keep in mind about value. Third, for value, move intention formed relation that keep in mind between value by Behavioral Intention(β=.602, t=16. 224).

      • KCI등재후보

        농촌관광마을 축제의 경험과 몰입이 만족, 사후행동 간의 관계

        조록환 ( Lock Hwang Jo ),이정은 ( Jung Eun Lee ) 한국관광산업학회 2015 Tourism Research Vol.40 No.2

        본 연구는 농촌관광마을에서 경험, 몰입, 만족, 사후행동 간의 영향관계를 파악하여 농촌관광마을축제를 개발을 하는데 유용한 자료를 활용하는데 그 목적이 있다. 연구목적을 달성하기 위해 이론연구와 실증연구를 병향하였으며 이론연구는 선행연구를 활용하였다. 첫째, 농촌관광마을 축제에서 체험은 몰입에 유의한 영향을 미칠 것이다.의 가설을 분석하고자 다중회귀분석을 실시하였으며 감각적 체험과 몰입간의 관계, 체험에는 유의한 관계를 형성되지 않았다. 둘째, 농촌관광마을 축제에서 몰입은 만족에 유의한 영향을 미칠 것이다.의 가설을 분석하고자 회귀분석을 실시하였으며 농촌관광마을축제의 몰입은 내용만족, 품질만족, 홍보안내만족, 환경만족, 전체적인 만족은 몰입에 대하여 몰입과 내용만족간의 관계, 몰입과 품질만족간의 관계, 몰입과 홍보안내만족간의 관계, 몰입과 환경만족간의 관계, 몰입과 전체적인 만족간의 관계로 농촌마을축제의 몰입과 만족 간에는 영향관계가 형성이 되었다. 셋째, 농촌관광마을 축제에서 몰입은 사후행동에 유의한 영향을 미칠 것이다.의 가설을 분석하고자 회귀분석을 실시하였으며 농촌마을축제의 몰입과 사후행동 간의 관계는 농촌마을축제의 몰입과 사후 행동간에는 영향관계가 형성이 되었다. 넷째, 농촌관광마을 축제에서 만족이 사후행동에 유의한 영향을 미칠 것이다. 의 가설을 분석하고자 다중회귀분석을 실시하였으며 감각적 체험과 행동적 체험은 몰입에 대하여 유의한 영향관계가 형성이 되고 있었으며 전체적이 만족과 사후행동 간의 관계, 내용만족과 사후행동 간의 관계의 순으로 영향관계가 형성이 되었지만 내용만족, 홍보안내만족, 품질만족은 유의한 관계가 형성되지 않았다. This study is to examine the relationship among experience, commitment, satisfaction, behavioral intention in rural tourism village. To achieve the study purpose, theoretical and empirical studies were conducted. The study results provide four major findings as follows. First, the regression results show that sensual and behavioral experience significantly influenced commitment while cognitive, emotional, and relational experience did not. More specifically, sensual experience was the most influential factor followed by behavioral experience. Second, the results also show that commitment significantly influence content satisfaction, quality satisfaction, promotion satisfaction, and environment satisfaction. Third, the results also show that commitment significantly influenced behaviroal intention. Fourth, sensual and behavioral satisfaction significantly influenced commitment. content satisfaction and overall satisfaction significantly influence behavioral intention while content satisfaction and promotion satisfaction, and quality satisfaction did not.

      • KCI등재후보

        농촌지역 야외여가기능, 여가몰입, 여가열의가 자기효능감간의 관계

        조록환 ( Jo Lock-hawn ),이정은 ( Lee Jung-eun ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2017 호텔리조트연구 Vol.16 No.3

        The purpose of this study was to investigate the effect of outdoor leisure function, leisure commitment, and leisure enthusiasm on the self - efficacy of participants participating in leisure activities in rural areas. The results of the empirical analysis show that the relationship between leisure flow and leisure commitment is positively related to leisure flow. The relationship between Leisure flow and behavior commitment is related to leisure environment function, perception immersion, natural environment, daily escape, And leisure activities, leisure activities, leisure activities, leisure activities, local cultural factors, Outdoor leisure activities in the rural areas were significantly related only to leisure activities, daily activities, outdoor activities and local culture. In the rural area, the relationship between outdoor leisure activity and self - efficacy is significantly related to the sub-hypothesis. The relationship between the sense of accomplishment and self - confidence, Behavioral commitment formed a significant relationship to self - confidence. In the rural area, leisure enthusiasm was significantly related to self - efficacy, sub - hypothesis, achievement and self - confidence, and leisure enthusiasm had a significant relationship with self efficacy.

      • 식재 및 관리현황 분석을 통한 마을숲 활용방안

        조록환(Rok-Hwan Jo),윤용한(Yong-Han Yoon),국지하(Ji-Ha Kuk),손진관(Jin-Kwan Son),한송희(Song-Hee Han) 한국농어촌관광학회 2008 농어촌관광연구 Vol.15 No.2

        A village grove is a small forest preserved and maintained around a village and it can be said to be manifestation of life of people in the village. Village groves are classed by their locations and functions. They are scenic element and have functions of health and recreation, but they have been neglected, damaged and perished. To understand the use of village groves in developed countries, we studied some cases through literatures.12 villages including 3 villages in the east coast, 3 in the west coast and 6 in the south coast, were surveyed for shape and size of seaside groves, types and number and diameter of breast height of trees. And village people were also surveyed for status of use and management of village grove, and intent to use. Most of village groves surveyed were located at shores in linear or hilly forms, and size was 763~19,800㎡ and main species of trees were pine and black pine. The result of surveys of village people showed that people thought of village groves simply as a place for resting, and they made an issue of the status of management of facilities and plants, and financial support, and they wanted their village groves to be developed and used as tourist attractions. In conclusion, an effort should be made to preserve beautiful coastal scenery through efficient control of scenic elements and maintaining traditions and history of villages, and it is necessary to find a way to manage village groves efficiently as a part of regional development on the basis of medium-and-long-term plans.

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