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이정학(Lee Jeooung-Hak),권순(Kwan Sun) 한국체육과학회 2006 한국체육과학회지 Vol.15 No.1
The purpose of this study is to present management strategies the Taekwondo Gym through SWOT surrounding analysis. The research methods for study used to literature review and expert interview related to Taekwondo Gym, management and marketing field on University. The survey of expert interview was collected 120 experts opinion. To achieve the management strategy of Taekwondo Gym through SWOT analysis, was analyses to Strength, Weakness, Opportunity and Threat factor. The result of this study presented that the management strategy of Taekwondo Gym through SWOT surrounding analysis include the following. First, the improvement of leadership quality and security of speciality. Second, program access based upon trinity-education and introduction of human-education Third, customer-oriented management by the marketing 4P. Fourth, the host green(ecological) events for adults. Fifth, introduction of Hi-Tech information technology.