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본 연구는 농가소득에 비해 농약가격이 비싼 저개발국가에서 농약의 사용을 줄여 농가소득을 향상시키고 지속가능한 농업을 하기 위하여 실시하였다. 1. 담배가루이 및 아메리카잎굴파리가 좋아하는 오이, 가지, 참외 3가지 작물 중 토마토 재배에 가장 유리한 유인식물로 생육온도 및 재배방법이 유사한 오이를 선발하였다. 가지는 초장이 작고 토마토보다 고온을 요구하여 겨울 재배에는 적합하지 않았다. 참외는 곁순이 많이 나와 오이보다 재배 관리가 어려웠다. 토마토 재배 시 유인식물로는 오이가 가장 적합하였다. 2. 토마토 10, 15, 20주 당 1주 씩 오이를 정식한 후 Emamectinbenzoate 유제 2.15%와 Pyridaben 수화제 20%를 혼합하여 유인식물에만 7일 간격으로 살포한 결과, 토마토 전체 포장에 살충제를 처리한 결과와 유사한 담배가루이 및 아메리카잎굴파리 발생 및 피해 정도를 보였다. 3. 유인식물을 많이 정식 할수록 토마토의 정식 주수가 줄어들어 토마토의 수확량이 감소하므로 유인식물의 재식주수가 가장 낮은 토마토 20주 당 1주 씩 오이를 정식하는 것이 가장 높은 생산량을 기대할 수 있다. 4. 오이를 유인식물로 사용할 경우 해충의 출현이 토마토만 정식하였을 경우보다 6~12일 빠르므로 예찰에 유의하여야 한다. American serpentine leafminer (Trialeurodes vaporariorum) and whitefly (Bemisia tabaci) are serious agricultural insects causing a major damage in tomato cultivation. Therefore, it is important to identify eco-friendly alternative insect host plants which can be used as suitable management against T. vaporariorum and B. tabaci. This study was conducted by evaluating their feeding preferences among three crops, cucumber, oriental melon and eggplant, that are proven to be the favorite hosts for T. vaporariorum and B. tabaci. The overproduction of suckers in oriental melon and small size of plant height as well as relatively high temperature requirement in eggplant make them inappropriate for being alternative host plants in tomato cultivation. As a consequence, cucumber was found to be most suitable host for attracting the insects and was selected for the eco-friendly management of T. vaporariorum and B. tabaci. Cucumbers were planted with tomato plants in ratios of 1 : 10, 1 : 15 and 1 : 20 per row, while control treatment contained only tomatoes. Two insecticides, emmectin benzoate (2.15%) and pyridaben (20%), were mixed and sprayed only on the attractive trap plant (cucumber) at intervals of 10 days. In all three treatments, the population density level of T. vaporariorum and B. tabaci was same. Additionally, their population reduction was similar to the application of the insecticide in the control treatment. These data showed that planting tomato plants with cucumbers in a ratio of 1:10 resulted in significant reduction of insecticide use and high yields of fruits. However, it should be noted that the appearance of T. vaporariorum and B. tabaci was about 6 to 12 days faster on tomato than cucumbers.
2002 was the first year that the export of Korean TV programs exceeded the import. Before 2002. such a serious imbalance between import and export had been arisen annually since the introduction of cable TV in Korea in 1995. From the end of 1990"s. this situation got improved due to decrease of import after the economic crisis. Finally. the structure of import and export of Korean TV programs has been changed significantly since 2000. when Korean Wave received the spotlight from the press nationally and internationally. This boom of Korean popular culture started by China. has been spread in whole Asia. There is no doubt that dramas. as for a genre. dominated the market. from 64.3% in 2001 to 93.6% in 2003. Especially. the increasing demand from the Chinese block such as Taiwan. China and the neighbor countries like Vietnam. Indonesia. Malaysia. and the preference of Korean drama in Japan shows the continuation of booming Korean wave. In case of China. origin of Korean Wave. the exportation of the Korean programs has developed both in quantity and quality during last decade. Now Korean dramas are exported at the same or superior condition compared with Hollywood major studio programs. Also. in Taiwan. there has been a great increase of program sales in quality as well as quantity by the Korean wave. Moreover. the penetration in the continents such as Middle East. Africa. Europe and America shows positive future of Korean drama despite the cultural differences between the countries. Questions frequently asked in this current circumstance may be what kind of dramas are better to be exported and to which country Korean dramas are exported. Based upon those needs. this paper examines the determining factors of Korean drama exports to foreign countries. Especially. this study examines 1) internal and external factors to the drama influencing export volume. 2) internal and external factors to the drama influencing export frequency. 3) preferences of drama between the countries. For this study. Korean dramas aired on free TV between 2000 and 2004 will be analysed by chi-square. one way ANOVA, and correlation analysis.
Media industry is undergoing considerable changes. Due to diverse and numerous channels and platforms, status and the influence of TV networks as for the press have been diminished. The difficult situation that the local TV networks face is not an exception. Inability to react adequately towards the current situation which is the narrowed down advertising market, causes them to question in survival. This study's purpose is to find and develop distribution network that would normalize profit system through solid contents. For this, we will analyse the current status of local programming,production and distribution of their contents 국내외 방송 환경이 큰 변화를 겪고 있다. 매체가 다양해지고 플랫폼이 늘어나면서 콘텐츠 공급자로서 지상파 방송의 독과점적 지위는 무너지고 보도 매체로서 지상파 방송의 언론 기능마저 흔들리고 있다. 지상파 전국 방송사의 어려움이 지역 방송사라고 해서 예외일 수 없다. 오히려 광고시장의 협소함이라는 태생적 한계를 지니고 있는 상황에서 방송 환경 변화에 대해 적절하게 대응하지 못해 생존 여부가 불투명해지는 상황도 일어나고 있다. 이 연구는 콘텐츠의 중요성이 그 어느 때보다 강조되고 있는 시대에 지역 방송사가, 지역민을 위한 공감 콘텐츠를 개발하고 이를 통해 부가 수익을 창출할 수 있는 유통망을 구축하여 수익구조를 정상화시킬 수 있는 방안을 모색하는 데 그 목적이 있다. 이를 위해 지역 방송사의 프로그램 편성 및 유통 현황을 구체적으로 점검해 보고 전문가 심층 인터뷰를 통해 활성화 방안을 살펴보고자 한다.
2002 was the first year that the export of Korean TV programs exceeded the import. Particularly, there is no doubt that dramas, as for a genre, dominated the market, from 64.3% in 2001 to 93.6% in 2003. Especially, the increasing demand from the Chinese block such as Taiwan, China and the neighbor countries like Vietnam, Indonesia, Malaysia, and the preference of Korean drama in Japan shows the continuation of booming Korean wave. Questions frequently asked in this current circumstance may be what kind of dramas are better to be exported and to which country Korean dramas are exported. Based upon those needs, this paper examines the determining factors of Korean drama exports to foreign countries. Especially, this study examines the internal factors to the drama influencing export by countries. For this study, 594 Korean dramas aired on MBC and exported between 2002 and 2005 will be analysed by chi-square analysis. 이 연구는 아시아 주요 8개국에 수출된 한국 드라마를 대상으로 드라마의 내적 특성에 따른 국가별 판매 차이를 살펴봄으로써 국가 간에 존재하는 한국 드라마 수입 경향을 분석하는 것이 목적이다. 이를 위해 한류 현상이 본격화된 2002년부터 2005년까지 아시아 8개국에 수출된 국내 지상파 방송 드라마 594편을 추출하여 교차분석을 실시하였다. 분석 결과, 중국과 일본, 대만, 홍콩 등 아시아 주요 8개국의 경우, 드라마의 유형과 주제, 한류 스타 출연 여부 및 주인공간의 관계 등 모든 특성에서 국가 간 수입 경향의 차이가 있는 것으로 나타났다.
For a longtime, drama used to be the only successful genre for Korean wave. Popularity of this genre is still going on. Fortunately, entertainment programs have been emerged as a remarkable commercial genre for Korean wave. They have been exported or re-made into foreign versions. Particularly, China has huge entertainment TV market that American TV program format has been consumed largely : “American idols” is one of their greatest format in China. China has started to pay attention to Korean entertainment programs since 3 or 4 years ago. Huge success of “Running Man” in China served as a momentum. Now China is the largest buyer country of Korean entertainment TV programs. Most of the Korean entertainment TV programs that have recorded highly domestically have been exported in the Chinese market. They are buying formats of Korean TV programs and are also co-producing programs with Korean TV stations. Some staffs of TV production such as director, writer, scripter are going to China and work together with Chinese TV players. Even Chinese investors invest for making Korean TV programs or merge Korean TV production company. In this research, we have examined the types of TV program formats that are exported and re-made in China. In particular, entertainment formats have been sold and re-made in Chinese version. “Running man”, “Papa where are we going?”, “Superman returns”, “I'm a singer”, etc. are some examples of successful programs in Chinese market. Some programs have been even ranked first in rating. Also, “We've got married”, “Running man” have been produced in Chinese version in several seasons. We have classified entertainment formats by the contents and the forms in this study : diverse formats of music shows like “I'm a singer”, “Hidden singer”, “Guised master of song”, along with real variety programs with no set scripts like “Running man”, “Superman returns”, and fake experience programs like “We've got marred” are the most popular formats. This case study of Korean TV program formats exported to China will give us some insights and will guide us to develop different formats in foreign country. The future study will be the comparative research between best selling formats worldwide like “Big brother” of Endemol, Netherlands.
With crucial competence between pay TV platforms, this study focuse on viewing condition and evaluate satisfaction of subscribers. According to a survey to the students who take the course of ‘TV industry' in A university of metropolitan area, they recognize the diversity of channels of pay TV platform. Particularly, they watch TV according to channel repertoire composed by their preference. Even though channel preference was different by gender, they watch TVN, the best channel of CJ E&M and tend to neglect free TV channel. They commonly expect to use VOD services. Therefore, variety of VOD library of TV platform could be one of the important standards of selection of pay TV platform. However, they don't dare to use premium service because of additional payment. It is so necessary to enrich free VOD contents. Furthermore, they use smartphone as for preferred devide of watching. This means to augment short programs so called ‘snack contents'. Binge viewing ask also the change of programming.
The objective of this study is to review diverse determinants of windowing in Korean drama such as rating, theme, type of drama, quantity of newsbreak and independent production. The after-market will be overseas market, domestic cable TV and emerging two revenue sources such as VOD and DVD. Korean dramas aired on free TV between 2000 and 2004 will be analysed by chi-square. 이 연구에서는 개별 드라마의 시청률과 주제 유형, 드라마 형식, 제작 주체 등의 특성에 따라 해외 판매 및 국내 케이블TV, 인터넷 VOD서비스, DVD 판매 여부에 어떠한 차이가 발생하는지 분석해 보고자 한다. 분석대상은 2000년에서 2004년 상반기까지 국내에서 제작되어 방송된 드라마이며, 연구방법으로는 각각의 프로그램 특성 요인과 개별 창구 유통 간의 교차분석 방법을 채택하였으며, 시청률에 따른 창구별 유통에 대해서는 일원변량 분석을 추가적으로 실시하였다.
With high distribution rate of smart media, users of 3 screens like TV, PC and mobile is increasing. This trend of use behavior influence on content production market. Particularly, web contents such as webtoon, web-drama and web-novel have re-made in other genre like TV drama, movie, musical, etc. The consumers of web contents link usually to recreated contents. On the other hand, legacy media rush to produce and distribute for rapidly emerging mobile platform, They reedit their TV programs for mobile or create first mobile contents on purpose of acquiring TV version later. For the quality of mobile contents, they don't hesitate to send their production staff to produce mobile contents. Participation of legacy media in mobile content market make more easier circulation of contents in TV and web media. The purpose of this study is to search for characteristics of circulation of contents in TV and web platform : dimension and method.