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알람기르,신진교,최재혁 한국산업경영학회 2022 경영연구 Vol.37 No.4
Social media is playing a significant role in organizational communication, and LMX is contributing to strong relationships with leaders and members who contribute to organizational innovation. This research paper aims to research whether social media is weakening LMX for organizational innovation. This paper analyses 217 sample data gathered through convenient and snowballed sampling, and SPSS & AMOS have been used for structural equation modeling to test the hypotheses. The hypothesis test has proved that social media do not significantly affect organizational innovation and whether LMX has a partial mediating effect between social media and organizational innovations. This study contributes to the social exchange literature and empirical test of the structural model where social media communication directly affects organization innovation, and LMX has full mediation. Therefore, LMX is not very much strong in developing countries like Bangladesh, and social media is to weakening it. In other words, social media seem important for innovation, but LMX still has high value for organizational innovation and management. So in the era of digital technology, social media supports horizontal communication, and leader-member exchange for vertical communication is necessary for organizational innovation. This research has observed some limitations in the analysis of constructs. Here observed variables are limited only to social media, LMX, and organizational innovations. In that case is a scope to find out social media’s impact on organizational innovation through multiple samples like responses from leaders and members, considering other variables like Top management support and IT support as mediators. In addition, this model can be tested in developing countries with organizational recognition using social media. Lastly, this paper adds value to communication theory focusing on the importance of LMX and social media for organizational innovations in this technological era.
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An empirical study on customer satisfaction: Mobile phone users in an emerging market
자한 너스랏,라하만 모스타피줄,호싸인 알람기르,사이풀 혹큐 한국디지털정책학회 2019 디지털융복합연구 Vol.17 No.4
For the growing importance of mobile communication, this study sets out to investigate the factors that influencing mobile phone customer satisfaction behavior through a structural equation model. This study proposes six factors model as the key determinants of customer satisfaction. Furthermore, we examine the moderating effect of demographic factors. The study was conducted using a structured questionnaire, data collected from 386 active subscribers. Results confirm that brand name, social influence and after sales service are the three significant determinants of consumer satisfaction. This study finding also suggests that demographic attributes have important consequences on customer satisfaction. The study findings offer an extended theoretical understanding towards customers’ mobile satisfaction in the emerging market perspective and for practitioners, potentially to other similar context.
KCI
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