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A Study on the integration of UGC in broadcast journalism: An evidence from Bangladesh
사이풀 혹큐,박재영 한국디지털정책학회 2019 디지털융복합연구 Vol.17 No.1
Digital convergence put a huge challenges for broadcast media in terms of integrating user generated content (UGC). Keeping this in mind, objective of the study is to explore the factors that affecting UGC’s integration in Broadcast channel from developing countries’ perspective. We explored how and why UGC are appearing in Bangladeshi Television news. In-depth interview was used and news editorial level staffs were selected from leading Bangladeshi television channels. Findings suggest that, state interventions in crisis events and lack of experiences to handle crisis reporting played a crucial role to incorporate UGC in television news bulletins. One of the significant findings is that, mere traditional guidelines and work policy of the media houses will not be enough to handle user generated content as well as citizen’s participation in news media. Thus, we recommend to formulate a comprehensive user generated content integration policy in the context of Bangladesh.
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An empirical study on customer satisfaction: Mobile phone users in an emerging market
자한 너스랏,라하만 모스타피줄,호싸인 알람기르,사이풀 혹큐 한국디지털정책학회 2019 디지털융복합연구 Vol.17 No.4
For the growing importance of mobile communication, this study sets out to investigate the factors that influencing mobile phone customer satisfaction behavior through a structural equation model. This study proposes six factors model as the key determinants of customer satisfaction. Furthermore, we examine the moderating effect of demographic factors. The study was conducted using a structured questionnaire, data collected from 386 active subscribers. Results confirm that brand name, social influence and after sales service are the three significant determinants of consumer satisfaction. This study finding also suggests that demographic attributes have important consequences on customer satisfaction. The study findings offer an extended theoretical understanding towards customers’ mobile satisfaction in the emerging market perspective and for practitioners, potentially to other similar context.
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