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학교 스포츠클럽 참여 초등학생의 재미특성요인이 학교생활만족에 미치는 영향
손다혜(Son, Da-Hye),황철상(Hwang, Cheol-Sang) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.6
The purpose of this study was to analyze enjoyment characteristics of elementary students attending school sports club and the effect on school satisfaction. The questionnaire used in this study was revised and adjusted to purpose of the study. A total of 227 students attending at elementary school in J- city were used as final validity sample. For data analysis, PASW 18.0 version was used for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The results are as follow. First, enjoyment characteristics factor had positive influence on “rule compliance” sub-factor of school life satisfaction. Second, enjoyment characteristics factor had positive influence on “teacher relation satisfaction” sub-factor of school life satisfaction. Third, enjoyment characteristics factor had positive influence on “peer relation satisfaction” sub-factor of school life satisfaction. Fourth, enjoyment characteristics factor had positive influence on “learning life satisfaction” sub-factor of school life satisfaction.
테니스 동호인의 라켓결정요인이 만족 및 재구매의도에 미치는 영향
손다혜(Son, Da-Hye),황철상(Hwang, Cheol-Sang) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.1
The purpose of this study was to analyze the determinants of racquet purchase and to investigate the effect on satisfaction and repurchase intention of tennis club members. Subjects were 214 members who activated in J-tennis and data were collected using self-administered questionnaire. The data analysis methods were analyzed by frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using PASW Statics 18.0 statistical package. The results of this study were as follows. First, determinants of racquet purchase were a significantly positive effect on functional pragmatic factors and brand satisfaction factors, and socio-environmental satisfaction factors. Second, determinant of racquet purchase was a significantly negative effect on repurchase intention factors. Third, satisfaction factors were a significantly negative effect on repurchase intention factor and recommendation intention factors of others. Therefore, further study is needed to investigate the effect of selection according to manufacturers on racquet determination factor of tennis club members.
리조트형 스파이용객의 참여동기, 만족 및 재방문의도의 관계
박병훈(Byung Hun Park),손다혜(Da Hye Son) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.46
The study aims to examine the relations among participation motivation, satisfaction, and revisit intent by resort type spa visitors from service industry perspective. The research subjects were spa visitors in three resorts located in J province, which yielded 270 responses through convenience sampling, and finally 250 responses were adopted as analyses data. In the data processing, SPSS Win Ver 12.0 and AMOS 16.0 were applied. Upon processing the data obtained, the author tested the goodness of fit for the model, which yielded following outcomes. First, the sense of escaping from everyday lives and novelty were found to have a significant impact on professional service, atmosphere, diversity, and convenience satisfaction. In addition, these elements were shown to affect healthiness, atmosphere, diversity, and convenience satisfaction as well. Second, satisfaction was found to have a significant impact on revisit intent among other subcategory factors except for approach satisfaction. Third, the mediating effect of satisfaction was proved in the relation between participation motivation (healthiness, sense of escaping from everyday lives, and novelty) and revisit intent.