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RISS 인기검색어
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- 저자 : 선진영 ( Jin Young Seon ) (검색결과 3 건)
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선진영 ( Jin Young Seon ) (사)한국마이스관광학회(구 한국컨벤션학회) 2014 MICE관광연구 Vol.14 No.2
This study looked into not only how those festival attributes would affect the images of the destinations but also how the destination images would influence the satisfaction of the tourists. In order to figure out ways to improve the local images positively, the study discussed which aspect of the festivals should be focused and emphasized in connection with the development and improvement of the festivals. According to the findings of the empirical analysis, the festival attributes consisted of these five factors such as the festival service, the festival program, the natural landscape and local food, the festival facilities and lastly, the price. It was observed that the destination images are built upon two factors, the cognitive image and the affective image. Of the festival attributes, the festival service, the festival program and the natural landscape and local food appeared to have an immediate influence not only on the local cognitive·affective images but also the tourist satisfaction. In particular, the influence of the festival service was considered solidest and consequently, the study confirmed that the tourists are perceiving the significance of the software aspects such as services, information, program design and diversity in the festival sites even more greatly than other hardware aspects, the festival facilities and so on. The study was led to a conclusion that as long as any relevant field wants to enhance the destination images through the local festivals, it should try to work on the very essence of the festivals as designing various good-quality programs and experience activities, providing the tourists with highly satisfactory services.
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관광지이미지와 자아이미지의 일치가 관광자 만족과 행동의도에 미치는 영향 연구 -제주도를 중심으로-
한금희 ( Keum Hee Han ),선진영 ( Jin Young Seon ) 관광경영학회 2009 관광경영연구 Vol.40 No.-
The purpose of this study is to verify both destination image and tourists` self image congruence on the tourists` satisfaction and behavioral intention. In order to accomplish this purpose, existing theories and literature review were studied. Based on this review, a questionnaire was developed to identify the connections among different variables. There are 4 hypotheses based on literature reviews. Then we tested the data from questionnaires using SPSS 14.0. Respondents who are over 16 years old and have visited Jeju Island were selected for this research. The data were collected for one month from July 20th to August 20th in 2008. Our findings indicate that both arousal and pleasantness in actual self congruence and ideal self congruence have strong influence on the tourists` satisfaction. And the tourists` satisfaction, in turn, influence tourists` revisit intention and recommendation intention. This study is meaningful in that marketer can utilize more segmented marketing strategies for potential tourists who have similar image to destination image.
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박시범 ( Si Beum Park ),선진영 ( Jin Young Seon ) 한국관광산업학회 2012 Tourism Research Vol.36 No.-
This study was to investigate whether travelers` motivations had a significant effect on their attitudes with a focus on behavioral process of the customers who purchased travel products, and whether these attitudes had a significant influence on travelers` satisfaction again. It was to grasp which motivations had a positive attitude on travel products and which variables affected their satisfaction, to explore measures that could improve a positive attitude and their satisfaction on travel products. Empirical analysis results based on the purpose of this study were as follows: Push motivation of purchase motivations for travel products was composed of four factors such as escape, novelty, friendship promotion, self-realization, and three factors of escape, novelty and self-realization of them had a significant effect on affective attitude and cognitive attitude, and four factors affected behavioral attitude. Pull motivation was analyzed as three factors of service attractiveness, regional attractiveness, convenience, these has a significant influence on behavioral attitude and cognitive attitude, two factors of regional attractiveness and convenience had an effect on affective attitude. With regard to these attitudes on travel products, behavioral attitude, cognitive attitude, affective attitude appeared to affect their satisfaction in the order, and the satisfaction of the travelers showed to affect repurchase intention of travel products. In other words, travelers seek for travel information actively, as they think travel the opportunity to recharge, their satisfaction increases, and motivations like travelers` novelty, escape and regional attractiveness stimulate travelers through marketing activities focused on travel products to provide joy away from everyday life, new cultures and spectacles, and their motivations should have a positive effect on positive attitude formation and active purchase behavior. commitment.
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