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한국인의 사회심리적 특성(눈치·체면)과 와인소비 형태에 관한 연구
배형근(Bae, Hyung-Geun) 한국외식경영학회 2017 외식경영연구 Vol.20 No.1
본 연구는 와인소비자의 소비 형태를 분석하기 위해 한국의 사회, 문화적 환경을 반영한 사회심리적 특성 중 어떠한 특성이 영향을 미치는지 연구하였다. 분석을 위하여 서울, 경기 지역의 와인을 직접 구매하여 음용한 경험이 있는 와인소비 자를 대상으로 설문조사를 실시하여 기술통계분석, 신뢰성분석, 요인분석, 회귀분석, 등을 실시하여 자료를 분석하였다. 요인분석 결과 체면은 예의격식성 체면, 상호관계적 체면, 타인의식성 체면으로 나타났고, 눈치는 관계중요적 눈치, 상대배 려성 눈치, 심정보호성 눈치로 나타났다. 회귀분석결과 와인식사비용, 와인소비비용, 음용횟수 모두 체면의 영향을 받았으며, 특히 상호관계적 체면의 영향이 강하게 작용하였다. 반면 눈치의 영향은 심정보호성 눈치에서만 일부 나타났다. 본 연구에서는 한국인의 와인소비자의 행동이 어떠한 사회심리적 특성의 영향을 받고 있는지 알아보고 이에 따른 와인소비자의 소비 심리을 이용한 마케팅 전략수립에 기여하고자하였다. This study investigated how the properties of any Socio-psychosocial characteristics of Korea reflects the social and cultural environment in order to analyze the effects of wine consumption patterns of consumers. For the analysis of a survey on the wine drinking experience to the consumers who are buying wine directly analyzed data from Seoul to conduct a technical statistical analysis, reliability analysis, factor analysis, regression analysis, etc. Factor analysis and Chemyon characteristics were Nunchi both drawn by three factors. Regression analysis of the impact of all influenced wine meals cost, wine consumption costs, the number of drinking Chemyon, were Nunchi only in the wine Meals cost. The aim of this study was to investigate whether the wine of Korean consumer behavior under the influence of any Socio-psychosocial characteristics contribute to the marketing strategy with consumer sentiment wine consumers accordingly.
裵亨根 광주대학교 1989 論文集 Vol.6 No.-
Laotze was born in China in about BC 604∼531. He was a great representative thinker of Laotze's school. The idea of Laotze's school realized main thought of China with confucian idea. He displayed more influence than confucius in spiritual and intellectual aspects. He opposed confucianist's unnatural regalism and manners and insisted in naturalism. He named the substance of the universe "Do(道)" "nothing(無)" "One(一)" "Whole(大)" and he insisted that sein(有) world comes from "nothing(無)", so all ones have to come back to natural state. His theary of value was to slought off (giv up) their avarice and to assimilate natural law and to come back to the nature. He said "He who achieved them can get spirtual peace and enlighenment and his social order will be calm and peasceful" His thought can be summarized as the following three points : 1. Laotze's world view : The governer of all things in the universe and the ultimate principle of the universe is "Do(道)" which is the inscrutability of heaven, super sensualist. 2. His view of life is : Freedom comes form avarice, purity, free natural life. 3. Political view is : Benevolent government which is against to legalism. (There are no laws and rules to restrict individual right and behaviour.)