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인센티브 여행 참가자의 동기부여적 자아개념, 조직유효성 간의 관계 연구
문명희(Mun Myung Hee) 한국여행학회 2008 여행학연구 Vol.28 No.-
This study was performed to identify motivational-self concept that the incentive trip participants have had while traveling a certain area and the impact on the organizational effectiveness In terms of motivational-self concept in terms of the incentive trip participation program that many countries have been utilizing as a means of motivation in order to achieve the organization's objective. In the result of the study, the motivational-self concept was classified with three factors; collective self, relational self and individual self It was shown that these factors had a positive impact on the job satisfaction as well as the organizational commitment. Job satisfaction, moreover, is most affected by relational self Organizational Commitment, moreover, is most affected by relational self, too.
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국제전시회 참관동기와 물리적 환경 지각이 행동의도에 미치는 영향연구
유명희(Myeong-Hee Yoo),문명희(Myung-Hee Mun) 한국무역연구원 2012 무역연구 Vol.8 No.2
This study aimed to explore that visitor’s Motivation and Physical Environment Perception in Exhibition have affected on Behavioral Intentions. As the result of factor analysis and regression analysis, it was found that there are three factors(knowledge seek, novelty seek, sociality seek) of visitor’s Motivation in Exhibition and three factors(Aesthetic values, Accessibility, functionality) of Physical Environment Perception in Exhibition center. As the result of regression analysis, knowledge seek(education, business information, new product trend), novelty seek(trip purpose, pastime, daily change) and sociality seek(people with friends, industry social, interest item) have affected on behavioral intentions. Also Aesthetic values(architecture art, color, illumination), Accessibility(location, transportation, scale) and functionality(layout, temperature, smell, sound) have affected on behavioral intentions. International exhibition have to attract many visitors and many visitors were satisfied with exhibition. Visitors who were satisfied with exhibition lead to revisit and speak to their close associates their satisfying experience very actively. Like this, Raising of behavior intention of exhibition visitor is the best way to improve service and physical environment.
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연구논문 : 항공사 유통촉진활동이 여행사의 관계결속에 미치는 영향 연구
권현경 ( Hyun Kyung Kwon ),문명희 ( Myung Hee Mun ) 한국문명학회 2012 문명연지 Vol.12 No.2
Recently airlines have employed various marketing strategies in order to expand market share in the middle of keen competition due to the excessive supply, and especially laid increasing emphasis on promotion activities. However, under the distribution structure of airline services, airlines have limitations in attracting and securing customers by themselves so it is the actual situation that travel agencies are needed as intermediary between airlines and travelers. In light of this, this study lays its purpose on seeking alternative strategies which airlines can employ to establish positive distribution channel relations, possibly resulting in surviving in the middle of competitive situation among them, by analyzing the effects of trade promotion activities by airlines on travel agencies`s relational commitment.
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윤태연 ( Tae Yeon Yoon ),문명희 ( Myung Hee Mun ) 한국항행학회 2012 韓國航行學會論文誌 Vol.16 No.3
본 연구는 관계마케팅 측면에서 고객에게 제공되는 관계효익의 개념을 중심으로 항공서비스에서의 관계효익 구성요소인 사회적 효익, 심리적 효익, 경제적 효익, 특별대우 효익이 장기지향성에 미치는 영향을 실증분석하였으며 이를 통해 항공사의 마케팅 전략 수립 및 시사점을 제시하는 것이 연구의 주된 목적이다. 분석 결과, 심리적 효익, 특별대우 효익만 장기지향성에 긍정적인 영향을 미치는 것으로 나타났다. The study has focused on relationship benefits provided for customers in terms of relationship marketing and empirically analyzed the influence of components of relationship benefits in air service. Those components are, for example, social, psychological, economic and special treatment benefits on long-term orientation of relationship. Also, ultimately, this study aims to suggest marketing strategies and relevant implications for airlines. In conclusion, psychological and special treatment benefits were found to have influence on long-term orientation of relationship.
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6차산업 현장활용을 위한 외식중심형 농가레스토랑 만족도제고 연구
장양례 ( Yang Lae Jang ),황대용 ( Dae Yong Hwang ),김승희 ( Seung Hee Kim ),문명희 ( Myung Hee Mun ),이수진 ( Su Jin Lee ),장동진 ( Dong Jin Jang ),강희준 ( Hee Jun Kang ) 관광경영학회 2014 관광경영연구 Vol.61 No.-
The main study results are presented as follows: First, this work investigated the positive effects of the variables according to the characteristics local food choice, including satisfaction for previous expectation, recommendation intention, and revisit intention. The investigation result revealed that management of local food and purchase management of local food were the most effect factors on previous expectation, recommendation intention, and revisit intention. Therefore, the hypothesis 1 prepared in this work was accepted. Secondly, this work looked into the positive effects of satisfaction for previous expectation of local food on recommendation intention and revisit intention. As a result, it was found that previous expectation of local food was the main factor affecting both recommendation intention and revisit intention. In particular, it was found that the two factors (recommendation intention β=.493, revisit intention β=.437) had similar influence. Therefore, the hypothesis 2 in this work was accepted. Thirdly, regarding the positive effects of local food recommendation intention and revisit intention, it was found that the two variables had influence (β=.833) of positive effect. Therefore, the hypothesis 3 in this work was accepted.
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