스마트 온실에서 발생하는 폐양액의 최소화를 위한 모델 설계

양광호(Yang Kwang Ho),노지연(Noh Ji Yeon),이명훈(Lee Meong Hun) 한국통신학회 2023 한국통신학회 학술대회논문집 Vol.2023 No.2

보문 : 한국에서의 윤리적 패션 소비자 행동 -윤리적 패션 소비에 영향 미치는 요인을 중심으로

고애란 ( Ae Ran Koh ),노지연 ( Ji Yeon Noh ) 韓國衣類學會 2009 한국의류학회지 Vol.33 No.12

골드맘의 유아복 소비에 관한 질적 연구

신연욱 ( Yeun Wook Shin ),노지연 ( Ji Yeon Noh ),김주경 ( Joo Kyung Kim ),고애란 ( Ae Ran Koh ) 한국소비자학회 2012 소비자학연구 Vol.23 No.2

본 연구에서는 최근 유아복 시장의 고급화, 명품화 열풍을 주도하고 있는 골드맘을 대상으로 그들의 유아복 소비 에 대한 내적 동기 및 관련된 요인들을 파악하고자 하였으며, 변화하고 있는 유아복 소비문화를 분석해보고자 하였다. 이를 위해 자녀와 유아복에 관여도가 높고 비교적 높은 구매수준을 보이고 있는 기혼 여성들을 대상으로 심층 면접을 실시하고, 이들의 구매 동기와 구매 행동 전반에 대한 주관적 경험담을 근거이론 방법을 통해 탐색적이고 귀납적으로 분석하였다. 분석은 개방코딩과 축코딩 및 선택적 코딩 과정을 통해 핵심 범주를 중심으로 하여 범주들을 하나의 과정으로 통합하는 방법으로 이루어졌다. 분석 결과, 중심 연구 현상을 이루는 패러다임 과정을 도출하였으며 이는 1) 중심현상으로 내 아이는 가장 소중하기에 의복뿐 아니라 교육, 음식, 놀이에 있어서까지 프리미엄 소비를 추구하는 VIB(Very Important Baby)현상 2) 이러한 현상을 발생하게 한 인과적 조건으로 가족 환경의 변화와 외모의 중요성 인식 3) 이러한 현상에 반응하기 위해 골드맘들이 선택한 전략으로 대리만족적 소비 4) 전략에 영향을 미치는 맥락적이고 중재적인 조건으로는 문화적 자본인 경험으로서의 소비와 사회적 자본의 중요성 인식 5) 대리만족적 소비로 표출된 전략들의 결과로는 특정 모임이나 행사 참여에 따른 과시적 소비와 다양한 정보와 유통 경로 탐색을 통한 합리적 소비가 나타났다. 실사용자와 소비자가 상이한 유아복 소비에 있어서, 골드맘의 고급 소비의 내적 동기들을 분석한 결과, 자녀를 위한 부분보다는 부모 자신을 위한 부분이 상당히 많이 투영되어 있음을 발견할 수 있었으며, 소비중독과 같은 행동으로 파생된 사례도 살펴 볼 수 있었다. 반면 합리적 소비에 대한 고민과 TPO에 맞는 옷차림을 위한 행동들은 자녀의 바람직한 소비행동을 이끌어낼 수 있는 초석이 될 것이란 점도 확인하였다. 이러한 결과를 바탕으로 하여, 향후 유 아복 구매행동과 관련된 새로운 연구방향을 제시하였다. Consumers who competitively seek only the best for their children have recently emerged as the main customers in an infant clothing market. These consumers are leading the trend to gentrified and name-brand infant clothing. Various forms of media call this group of consumers ``gold-mom`` and the children of these parents ``gold-kids``. The media attribute the cause of the growing market for luxury infant goods to the changes in consumption culture produced by a low birth rate and the consumption pattern of a new generation of parents who were raised in an era of economic abundance. In addition, recent precedent studies have identified a new generation of housewives who pursue luxury clothing, distinguishing the buying behavior and consumption patterns of these consumers from other groups. In line with the gradual expansion of the market for luxury infant goods, this study conducted a focused, in-depth analysis on the motives and related factors regarding infant clothing consumption by gold-mom in order to analyze the transforming infant clothing consumption culture. To achieve this, in-depth interviews were conducted with married women who demonstrated high degree of involvement with their infants and their infants` clothing, in addition to high consumption levels. Exploratory and inductive analyses were achieved on the subjective personal experiences of these women regarding consuming behaviors and motives through grounded theory. Grounded theory is a qualitative and inductive research method that serves to form theories of abstract, analytical structures regarding process (or behavior/interaction) (Strauss and Corbin 1990). As the process begins without establishing a clear research problem, grounded theory is an appropriate research method to explain theoretically a special phenomenon that has yet achieved adequate research, namely the pursuit of luxury infant clothing. Analysis was accomplished by integrating all categories into a single process centered on the core categories through open coding, axial coding, and selective coding process. The deducted paradigm process is as follows. 1) The main core category surrounding the consuming behavior of infant clothing by goldmoms was the VIB (Very Important Baby) phenomenon. These consumers tried to provide the very best products for their children, products that are luxurious and safe, even though they might be more costly than other goods. Organic clothing products were popular for underwear, which is an item that comes in direct contact with the body. In the case of food, these consumers preferred eco-friendly, organic food products and showed a tendency to frequent organic shops or department stores that provide such products. Furthermore, gold-moms preferred hardwood toys to plastic toys and displayed the will to make the best choices for the future educational plans of their children regardless of expense. In general, they presented the tendency to spare no cost for their children. 2) Causal conditions refer to pre-conditions that generate a certain phenomenon. The changes in family environment of the research participants and awareness of the importance of external appearance were deeply rooted in the VIB phenomenon. This study interpreted a decreased birth rate, which was caused by late marriage and other factors, as well as little interest in caring for the appearance of the husband as the direct factors that could lead to free or excessive spending by gold-moms for their children. Furthermore, most research participants regarded external appearance as holding great social value and such a perception was consciously/unconsciously conveyed to their children. 3) Intervening conditions refer to the effect of causal conditions of a phenomenon, or the extensive, concrete situational factors that influence the character of experiences regarding a certain phenomenon. This study analyzed the consumption from the experience as cultural capital and awareness of the importance of social capital. Results indicated that little resistance for high-quality consumption was presented through past abundant experiences for clothing (inherited capital) and high-quality tastes for styles and sense which demonstrated by continuous shopping and information search, and conformity or distinction with other people (acquired capital). Such consuming behaviors and attitudes about clothing that were derived from intrinsic high-quality tastes were unconsciously and naturally realized in behaviors and attitudes about clothing for their children. Furthermore, high expectations and desires for social capital were displayed at the basis of the various behaviors of these research participants, which in turn led to the development of trust in expensive educational institutions. These participants believed that they would be able to accumulate social capital by educating their children in these exclusive educational institutions. 4) Action/interaction refers to the strategic and daily behaviors selected by individuals or groups as ``measures`` to confront a certain problem or phenomenon. Research participants selected luxurious mass-consumption of infant clothing as the strategy for the VIB phenomenon, which was expressed in the form of compensatory consumption. 5) In a paradigm process based on grounded theory, consequences refer to the responses presented by an individual or group regarding an action/interaction or related situations and are displayed as intentional or unintentional concrete behavior. Examples of concrete behavior presented through luxurious mass-consumption of infant clothing and expressed as compensatory consumption included conspicuous consumption for participation in a certain meeting or event and reasonable consumption through various information-gathering and search for the purchase routes. Most research participants presented a tendency to wear a special or more elegant outfit to a meeting or event. Moreover, the participants actively searched for information, used various purchase routes, and did not hesitate to use time and efforts to find more economical alternatives. This could be interpreted as a result that reflected the generational characteristics of the research participants. According to analysis on the motives for the consumption of luxury infant clothing by goldmoms, which is a product that presents separation between the actual user and consumer, we could ascertain that their was additional motives regarding infant clothing cunsuption against their own`s and a considerable part of the purchase was projected for the parents rather than for the children. Nevertheless, the consumers` efforts for achieving reasonable consumption and their behaviors for finding the correct outfit according to TPO were also analyzed to serve as the cornerstone for achieving advisable consumption behavior of children. Furthermore, a new research direction related with future infant clothing buying behavior was presented based on the acquired data.

CNN 기반 해충 판별 시스템 설계

고경일(Ko Kyeong Il),여현(Yoe Hyun),양유준(Yang You Jun),노지연(Noh Ji Yeon),김현서(Kim Hyen Seo),이명훈(Lee Meong Hun) 한국통신학회 2022 한국통신학회 학술대회논문집 Vol.2022 No.11