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태권도 지도자의 서번트 리더십이 관계의 질 및 리더동일시에 미치는 영향
나순복(Soon Bok Na),이천희(Cheon Hee Lee) 한국여성체육학회 2011 한국여성체육학회지 Vol.25 No.2
The objective of this study was to examine the effects of taekwondo coaches` servant leadership on relation quality and leader identification. The subjects of this study were taekwondo players selected through convenient sampling from those who had participated in the 37th National University Taekwondo Championship, which was also the 2nd National University Pumsae Contest, held in Gangjin, Jollanam-do, and a total of 227 questionnaires were used in analysis. For the purpose of this study, we used a questionnaire, and collected data were processed using PASW 18.0. Hypotheses were tested at significance level of p<.05 through correlation analysis and multiple regression. From these procedures and methods were drawn conclusions as follows. First, sub-factor sympathy formation, stewardship and community formation of servant leadership had a significant effect on all of the sub-factors of relation quality, which are satisfaction, trust, commitment, and sub-factor member growth had a significant effect on satisfaction only. Second, sub-factor sympathy formation, stewardship and community formation of servant leadership had a significant effect on leader identification. Third, sub-factor satisfaction, trust and commitment of relation quality had a significant effect on leader identification. In conclusion, in order for taekwondo organizations to adjust themselves to new changes and to establish a positive relation between coaches and players, taekwondo coaches should exhibit servant leadership compatible with the spirit of taekwondo. This will lead to taekwondo players` positive perception of their coaches as well as sympathy formation, and ultimately, coaches and players will recognize that they are in the same community and make efforts to achieve common goals.
나순복(Soon Bok Na),이길민(Gil Min Lee) 한국여성체육학회 2001 한국여성체육학회지 Vol.15 No.2
The purpose of this study was to analyze the relation between individual characteristic and life satisfaction of house wives participating dance sport. Indeemdent variable was individual characteaistic Like age, income, education, and occupation), and deendent variable was life satisfetion. The subjects were chosen 300 house wives participating dance sports at recreation center live in Seoul, Dae-gu and Cheon-an by simple random sampling. It is used the paper of Won Hyung-Jung(1989)and Lee Jong-Gil(1992) for examination by reference. Statistic method for verification were one-way ANOVA and T-test, and significant level was p=.05. The results were as follows; First, life satisfaction by ages was significant. Second, life satisfaction by income was significant. Third, life satisfaction by education level was significant. Finally, life satisfaction by occupation was non significant
프로축구팬의 팀신뢰와 팀충성도 및 재관람의사의 인과적 관계
나순복(Soon Bok Na) 한국여성체육학회 2010 한국여성체육학회지 Vol.24 No.4
The objective of this study was to find the causal relations among professional soccer fans` team trust, team loyalty and intention to revisit. The subjects of this study were 227 spectators who visited professional soccer games at S Stadium in Gyeonggi do during October 2009. The survey used a questionnaire, and data were processed using PASW 18.0 and AMOS 18.0. Hypotheses were tested through correlation analysis, a type of structural equation modeling, at statistical significance level of p<.05, and conclusions were drawn as follows. First, team trust was in a significant correlation with behavioral loyalty, attitudinal loyalty, and cognitive loyalty. Second, behavioral loyalty was in a significant correlation with intention to revisit. Third, team trust was in a significant correlation with intention to revisit. In conclusion, professional soccer teams should establish team trust through maintaining a steady relation with their fans using various services and marketing strategies that satisfy sports fans` expectations. This will lead to the build up of team trust differentiated from other professional sports organizations, which will, in turn, have a positive effect on team loyalty and strengthen intention to revisit in sports fans with high behavioral loyalty.
나순복(Na Soon-Bok) 한국스포츠산업경영학회 2000 한국스포츠산업경영학회지 Vol.5 No.2
급변하는 사회환경과 더불어 변화되어 가는 스포츠센터 이용자들의 욕구에 대응하는 적절한 가입환경을 제공함으로써 기업의 경쟁적 우위를 차지하는 전략이 필수 불가결하다. 이 연구는 스포츠센터 소비자의 가입환경과 구매행동의 관계를 규명하고자 하였다. 연구의 대상은 서울시에 소재하고 있는 4개 종목 이상의 스포츠시설을 갖추고 있는 종합스포츠센터 소비자들을 조사대상의 모집단으로 선정한 다음 확률표본 추출법 중 집락 유층무선 표집(Stratified cluster random sampling)을 사용하여 16개 스포츠센터에서 총 1,200명을 표집하였다. 이와 같은 과정을 거쳐 표집된 1,200개의 표본 중 10문항 이상 기재하지 않은 자료나, 일률적인 응답 또는 반복적 응답유형을 보이는 자료는 불성실한 응답으로 판단하여 제거한 후 1,049명의 자료를 최종적으로 활용하였다. 이상과 같은 자료를 분석하기 위해, SAS 통계프로그램 중 요인분석(Factor analysis), 다중회귀분석(Multiple regression analysis)을 사용하였다. 통계의 유의 수준은 p<.05수준에서 검증하였다. 이상과 같은 연구과정으로 처리한 결론은 다음과 같다. 첫째, 가입환경과 구매행동에 있어서 신규가입환경요인에서보다 재 가입환경요인에 유의한 영향을 미치는 것으로 나타났다. 둘째, 신규가입환경요인에 있어서 홍보요인이 충동구매와 반복구매행동에 모두 유의한 영향을 미치는 것으로 나타났으며, 접근의 편리성요인은 충동, 반복구매행동 모두 영향을 미치지 않는 것으로 나타났다. 셋째, 재 가입환경요인에 있어서 부대시설, 서비스(할인혜택)요인이 충동구매와 반복구매행동에 모두 유의한 영향을 미치는 것으로 나타났으며, 홍보요인은 충동, 반복구매행동에 영향을 미치지 않는 것으로 나타났다. For enterprises to be at an advantage, it is essential that they meet up to customers demands and expectation by keeping up with radical social circumstance and life style. The purpose of this study was to determine the relationship between subscribing circumstances purchase behavior. About 1200 random people of 16 different sport centers of Seoul took part in this survey. 1049 samples were eventually used for the study after screening invalid responses search as repeated check on the same choice. Applied methods for analysis were factor analysis, and Multiple regression analysis. Statistical signigicant level was p<.05. The results were as follows; First, It appeared that subscribing circumstances for secondtime subscribers were more influential on their purchase behaviors than subscribing circumstance for new subscribers. Second, Regarding subscribing circumstance factors for the new subscribers, a promoting factor influenced impulsive purchase as well as repeated purchase and an easy accessibility factor did not have effect on those purchase behaviors. Third, For the subscribing circumstance factor for secondtime subscribers, a facility factor and a discount factor appeared to be influential upon the impulsive behaviors as well as the repeated purchase behaviors, however the promoting factor was not effective jon those purchase behaviors.