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The purpose of this study was to suggest actual strategy increasing sport competitiveness and added value of sport teams through investigating how professional sport team image factors improving corporate image and enhancing corporate marketing activity to affect buying factors of licensing products, and how to affect team loyalty. To complete this purpose, researchers chose the subjects 300 spectators living in Gwangju and Daegu in professional sports games in 2013 with convenience sampling method excluding insufficient respondents. Reliability test of the measuring instrument indicated the Cronbach`s α between .976 and .728, which was an adequate value for the objective of the study. Multiple regression analysis was performed for practical data analysis, and was able to acquire the following results. First, high quality, trusty, certainty, and interest of team image had distinct influence in product character and purchase circumstance. Second, high quality, trusty, certainty of team image had distinct influence in behavioral loyalty and attitudinal loyalty. Third, product character of buying factors and purchase circumstance had distinct influenced in behavioral loyalty and attitudinal loyalty. As a result of findings, because sport team image affected buying factors and team loyalty, operating sport teams was competitive and corporate could get profit through selling licensing products. To increase team image, the team needed to find and bring up local excellent athletes, show more positive team image through social responsibility activity to the fans. In addition, corporate need to produce licensing products emphasizing fuctionality, design, color, and price on demand of customers. Discount tickets sales and simplifying the rout of selling licensing products also could be good strategy.
사회가 건강과 보건비용 면에서 생존력이 있으려면 노년기에도 활동적이 어야 한다. 그래야 노년기에 질 높은 삶을 유지할 수 있다. 우리 사회는 대부분 젊은 층의 수가 줄어들고 있으므로 노인이 활동적이어야 사회적으로 주어진 과제를 해결할 수 있다. 이를 위해 -가사노동을 하고 조부모로서 적당한 도움을 줄 수 있는 것 포함- 운동과 스포츠가 사람을 활동적이고 건강하게 만들어 주므로 점점 더 많은 노인층이 체육활동을 하고 있다. 이 논문은 그런 과제, 인구학적 배경, 관련 통계와 미래를 위한 실용주의적 메시지를 살폈다. 유럽연합은 비교요소를 가지고 있다. 중심 메시지는 경제뿐 아니라 우리사회 모두가 노인이 더 오래 일을 할 수 있고, 봉사를 하며 손자들을 돌봐줄 수 있고, 특히 노인과 관련하여 소수의 젊은 층을 구원해줄 수 있을 정도로 활동할 수 있는 능력이 중요하다는 것이다. 이런 정치적 의사결정과 개인의 활동을 지원해야 한다. Staying active in later life is essential if a society will survive in terms of controlling health and welfare costs. It is also the best way to reach a high quality of life in old age. And because the group of the young in most of our societies is shrinking it is important to keep the elderly active and vital to take over societal tasks. To reach this -besides being active in housework and act as grandparents- more and more old people start exercising physical activities because exercising and practising sport are predestined to keep people active and healthy. The article gives aview of the challenges, the demographic background, the relevant statistics and programmatic messages for the future. The perspective is a European one with some comparative elements. The key message is that not only economy but also all our societies will be depend on the capability of the elderly to stay active to work longer, to take over voluntary jobs, to take care of children - and not least to relieve the small group of young people in relation to the old. To support this both political decisions and individual activities are needed.
Sports for All have made active progress with establishing the department of "Sport for All" as a momentum in 1988, which is attached to the ministries of education, sports, science, and culture. In order to make more people participate in the annual national well-being festival supported and held by both the government and NGO, the ministries have carried out the project for promoting sports for 10 years hereafter. "Sport for All" of Japan is as follows : First, with mid or long-term plans, the governmental organizations like the ministries of education, sports, science, and culture, together with NGO like JASA, SSF, and NRAJ, have provided sports facilities, training courses of leaders, and held sports events and meetings. Secondly, the budget for sport activities has been supported by the above mentioned ministries concerned with sports affairs and by governmental organizations such as departments of social insurance, health, labor and welfare related to life sport. Thirdly, differently from Korea`s adult-centered life sport, that of Japan has a variety of participants in life sport ; children, teenagers, adults, and even old and disabled people. Finally, there are many national sport events like Challenge Day to encourage the participation in life sport in Japan.
In this study, we will analyze leisure and the leisure in Germany and how the five-day workweek has affected leisure and to the development of leisure industry and sports as a reflection of how such similar changes can happen to Korea when it changes to a five-day workweek for its labor force. This study is based on the philological research with descriptive data. Much efforts are made to collect many documents to secure the validity of this research. The conclusion of this study on Germany`s leisure and leisure industry. First, two out of three Germans, and young people aged 14∼29, think Leisure is important in daily life. Most germans are believed to enjoy their spare time an average of five hours a day with amount of difference in class. Second, the development of industry and the increase of leisure time cause increase in the expenditure on leisure. And Today`s leisure has developed into "mega-leisure-time." A family of four members (husband and wife, two children) spend 15 percent 230 Euro of household income on average and in total, Germans use some 12 percent of Gross National Product (GNP). Third, German government enact laws for leisure and present models for it, trying to build leisure facilities. And each state and local self-governing bodies with the assistance of central government, develop leisure programs and expand leisure facility suited for their local characters. Fourth, the most favorite types of leisure among Germans are 1) watching TV 2) reading newspapers 3) eating out 4) social life 5) attending party. More and more people begin to enjoy cycling, jogging, water sports. Teenagers choose playing computer games, sports, entertainment. It is expected that leisure will be changed from just playing sports to more physical fitness activities such as jogging, aerobics keep good health. Fifth, 65% of German tourists said in a survey that they go overseas for a vacation and their favorite destination is Mallorca, an island of Spain(DGF, 1999). 2.5million people in Germany work for tourism industry in Germany and 8% of gross domestic product in Germany result from the tourism income. Sixth, As Germans have their working hours shortened to 35-38 hours a week, a yearly working hour 1,600 hours in total, they have much more spare time (2,500 hours a year in total). Even though Almost ten years have passed since their reunification, there are still big gap in average working hours between West-East Germany, more than half of East German works work over forty hours. Seventh, The Gross sales of leisure industry in a year amounts to 220billion Euro, More than 5.1million people are employed in the industry in a year, 630thousand work for a sports sector.
니스와 리스본 조약의 채택 이후, 스포츠는 유럽연합의 활동에서 우위를 차지해 왔다. 이는 공식적인 의사소통과 준비 활동에 반영되어 있다. 이 새로운 정책의 포커스는 전반적인 스포츠 분야의 교육과 훈련의 역할에 있었고, 안티도핑, 통합, 자원봉사의 역할과 이중 커리어에 특수한 포커스를 두었다. 스포츠분야의 최근 발달은 교육과 고용 등 유럽연합 정책의 구조 틀 안에서 조정되고 이루어지며, 노동의 자유로운 이동에 대한 명령, 볼로냐 프로세스, 평생학습과 유럽 인증 프레임워크와 연결된다. 이 논문은 후기 리스본 조약 시기에 핵심 사안을 탐구하며 지금까지 스포츠 교육과 훈련에 미치는 맥락을 고려하였다. 논문은 1990년대 초기 이후 스포츠 과학, 교육, 취업과 관련된 전문적네트워크 안에서 발생하는 단편화과정과 새로운 유럽연합 정책의 맥락에서 잠재적인 함축의 미를 강조한다. Since the Nice and Lisbon Treaties were concluded, sports have gained advantages in activities of the EU. This is reflected in official communication and preparatory activities. The special focus of this new policy was given to education and training in the sporting sector, anti-doping, integration, the roles of volunteers and double careers. Recent developments in sports has been adjusted and achieved in the framework of EU policy also including education and employment, and is related with the rules that cover the free movement of labor, the Bologna process, continuing education and the EU authorized framework. This study investigated central issues at the time when the late Treaty of Lisbon was concluded and considered the context that influences sports education and training. This study focused on potential positive aspects of the implications within the process of fragmentation which occurs in professional networks that cover sports science, education and employment and the context of the new EU policy.
This study aims to analyse the influence of community sports clubs` motivation to participate in badminton and exercise immersion on their satisfaction with leisure and the effectiveness of badminton as a community sports for higher living quality. For the study, this study collected data using convenience sampling targeting badminton clubs from five districts in G city as of 2009. Th restults are presented as follows: First, according to demographic characteristics, satisfaction with leisure and quality of living were different. It indicates that satisfaction with participation in badminton clubs was different according to individual characteristics of club members. Second, when the subjects intended to play badminton for pleasure and technical achievements instead of health, they were more immersed with it. Technical achievements, pleasure, and ostentatious display influenced technical immersion. Third, the motivation of technical achievements had the greatest influence on physical satisfaction and motivation to be social had the greatest influence on social satisfaction. Fourth, leisure immersion had a positive influence on leisure satisfaction. Finally, living quality through leisure activities of badminton club members improved according to their physical satisfaction. Badminton as a leisure activity improved physical satisfaction through exercise immersion because of motivation to enhance technical achievements and pleasure and made a positive contribution to improvement of their living quality.
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본 연구는 궁도참여 노인의 정신건강, 여가유능감이 궁도활동 참여를 통해 생활만족도에 미치는 영향을 알아보는데 목적이 있다. 이와 같은 목적을 달성하기 위해 2011년 6월부터 10월까지 전라도지역 궁도생활체육동호회 소속의 궁도장 및 궁도대회에 참여하는 노인들을 모집단으로 선정하여 연구목적을 설명한 후 편의표본추출법(convenience sampling)을 이용하여 총350부의 설문지를 배부하여 총328을 통계처리에 사용하였다. 측정도구는 여가유능감, 우울감, 자아존중감, 생활만족도 관련 문항은 선행연구에 사용한 설문지를 본 연구에 맞게 수정하여 사용하였다. 통계기법으로는 빈도분석, 기술통계분석, 상관관계분석, 구조모형분석을 실시하였다. 연구결과 첫째, 노인의 자아존중감이 커질수록 궁도활동 참여도가 높아지며 이어 생활만족도가 증가하는 것으로 나타났다. 둘째, 노인의 우울감이 낮을수록 궁도활동 참여도에 영향을 미치게 되며, 궁도활동 참여를 통해 생활만족도에 긍정적으로 영향을 미친다. 셋째, 노인의 여가유능감은 궁도활동으로 끌어내는 주요 요인으로 작용하지 않아 가설이 기각됐다. 노인의 자아존중감과 우울감은 정신건강에 따라 궁도활동 참여도를 끌어내는 요인이 되며 궁도참여를 통해 생활만족도가 커지는 것으로 나타났다. This study aims to identify the effect of the mental health and leisure competence of senior citizen through participation in archery activity on satisfaction in their life. To achieve the purpose, the study interviewed members of the Archery and Sports Association living in Gwangju, Jeonnam and Jeonbuk using a questionnaire and collected 328 valid responses. The questions as measuring instruments such as leisure competence, depression, self-esteem, and satisfaction level which were developed by previous studies were revised for this study. For a statistics, a frequency analysis, a descriptive analysis, a correlation analysis, and a structural model analysis were conducted. As a result, first, the higher self-esteem of the subjects, the more they participated in archery and were satisfied with their life. Second, the lower depression they had, the more they participated in archery and were satisfied with their life. Third, as leisure competence of the subjects was not a main factor of archery participation, the related assumption was rejected. The mental health of the senior citizen such as self-esteem and depression was a factor of participation in archery and their satisfaction with their life grew higher through participation in archery.
본 연구는 1896년 제1회 아테네올림픽부터 2012년 제30회 런던올림픽까지의 스포츠 강국들의 성적에 대한 자료들을 비교분석함으로써 우리나라 올림픽대표팀이 2016년 리우올림픽을 준비하는 데 도움이 되는 자료 제공을 목적으로 하고 있다. 분석결과는 다음과 같다. 첫째, 참가국과 참가선수의 증가를 볼 수 있다. 둘째, 양성평등 차원에서 남녀 경기비율과 남녀 참가선수의 비율이 근접해지고 있다. 셋째, 런던올림픽 메달리스트와 결승 진출 선수들의 연령구조 변화가 있었다. 넷째, 런던올림픽에서 국제적엘리트스포츠의 성적 차이가 갈수록 좁혀지고 있었다. 다섯째, 각국의 올림픽대표팀 지원현황을 살펴볼 수 있다. 우리나라가 올림픽에서 스포츠 강국으로 발전해 가기 위해서는 꿈나무 우수선수 선발 및 육성을 위한 중장기적인 스포츠 정책이 필요하고, 또한 대표선수들의 기량 향상을 위해 과학적인 지원과 연구가 요구된다. This study aims to analyse data on the results of sports power houses from the first Athens Olympics in 1896 to the 30th London Olympics in 2012, and provide helpful data for preparation for the 2016 Rio Olympics. The results are presented as follows; First, participating countries and athletes have increased. Second, the ratio of females competing and participating is getting close to that for men. Third, the age structure in the medalists in the London Olympics and athletes entering final competition has changed. Fourth, the differences in scores in international elite sports in the London Olympics decreased. Fifth, the current status of support for Olympic athlete teams in each country was examined. For our country to develop as a sports powerhouse in the Olympics, a mid and long-term sports policy, organized support and research on higher capabilities in representative athletes are needed.